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Ching-Wen Chen

GA4 Custom Exploration Reports

Positive Path Exploration Report (5)

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Objective

Create a custom GA4 Exploration report, Positive Path Exploration Report (5)

Visitor Journey Analysis
Positive Path Analysis: After visitors enter the website from the homepage, which pages they will browse.

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Download

The first data resource hyperlink

Google Merchant Demo Account

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【Data Download Method】

Click on the first data resource hyperlink.
Automatically download data to your GA4 account.

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【Data Download Method】

Click on the first data resource hyperlink ➜ Automatically download the data to your GA4 account.

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Please translate the following content into English, maintaining the original context and professional terminology:�GA4

User Daily Report

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Test Google e-commerce website

Google Product Online Store (URL)

https://shop.merch.google/

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Basic Operation-1

GA4 Custom Exploration Reports

Positive Path Exploration Report

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Exploration ➜ Path Exploration Report

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Basic Operations-2

First, establish a report template:

A. Visitor Journey Analysis

B. Forward Path Analysis: After visitors enter the website from the homepage, which pages do they browse?

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Basic Operations-3

The nodes in the path analysis [Node Type] ➜ have been fixed and cannot be added.

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The nodes in the 3-observation path analysis [Node Type] are fixed and cannot be added.

There are currently four nodes, and it is not possible to add or delete them.

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Basic Operations-4

Delete default settings, start over ➜ [Restart]

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Delete default settings and start over ➜ [Restart]

First, 【delete】 all default settings ➜ 【restart】

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Basic Operation-5

Set the starting point for the [Forward Path] ➜ Select [Event Name] ➜ session_start (Session Start)

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Set the starting point for the "Forward Path" ➜ Select "Event Name" ➜ session_start (session start)

【Starting Point】Select 【Event Name】 ➜ session_start (Session Start)

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Basic Operations-6

After understanding the customer's starting point, identify which web pages they visit ➜ Step 1: Select [Web Page Title Name]

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After understanding the customer's starting point, identify which web pages they visit ➜ Step 1: Select "Web Page Title Name"

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Basic Operations-7

After understanding the customer's starting point, explore the series of web pages with the highest traffic flow ➜ Home ➜ ???

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7- After understanding the customer's starting point, browse through the series of web pages with the highest traffic ➜ Home ➜ ???

Click on [home] ➜ Display the top 5 web pages from the next step.

"(not set)" refers to web pages with unidentifiable data, which can be opted for deletion.
Right-click on the mouse ➜ Exclude Node ➜ From All Paths (all instances of "not set" will be deleted)

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7- Understanding the customer's journey from the starting point, the sequence of web pages with the highest traffic is: Home ➜ Bags ➜ Home ➜ Bags.

Visitors to the website should first arrive at the "Home" page.

Then browse Bags ➜ back to [home ➜ Bags]

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Basic Operations-8

User ➜ Session ➜ Event ➜ Conversion

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8-User ➜ Session ➜ Event ➜ Conversion

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