Web3 · Game · Animation · Community
Y.GRAM Marketing Package
Y.GRAM Co.,Ltd
25. 01
Proposal for the Brand
2
CONTENTS
2. PACKAGE
3. PLANNING
- Marketing Package
- Process
- Budget
- Team / Contact
1. WHY WHO WHAT
- Why Y.GRAM
- Who’s target
- What we do
- Our Goal
3
01
Proposal for the Brand
WHY WHO WHAT
- Why Y.GRAM
- Who’s Target
- What We Do
- Our Goal
4
Why Y.GRAM
WHY Y.GRAM
01
Y.GRAM; Thinking About the Weight of 'Why'
In the digital age, people become fan for three reasons:
Because it's lovable and cool/ enjoyable/ or because there's a reward.
Y.GRAM seeks out fans wherever they are and captures their time.
Because it provides a precise answer to why they can't help but choose our brand.
Secured 200 character IPs for metaverse use, including Pucca and Molang.
Selected as an official builder studio for The Sandbox. Started Web3 game production utilizing character IPs.
Meta animation 'Aeko and Friends,' created with Web3 games, to be broadcast as a TV animation and distributed worldwide afterward.
Mini-game utilizing character IP to be released on Telegram (TON) for 900 million users
Mini-game to be released on LINE Messenger (Kaia) for 200 million users.
2022
DEC 2023
NOV 2024
Jan 2025
2025
Y.GRAM History
Y.GRAM linktree →
5
Who’s Target
WHY Y.GRAM
01
The digital-only generation wants to create, be rewarded, and become famous.
Unlike past generations who passively consumed content, they actively engage with digital media.
They aspire to acquire digital assets, define their digital identity, and become admired.
If a brand aligns with their values, they boldly support it as part of a new digital fandom.
6
What We Do
WHY Y.GRAM
01
Content created by fans, enabling endless storytelling.
We run communities with fans who love our content, creating and promoting it together.
Immediate Web3 rewards are provided based on fan contributions, allowing anyone with internet access to participate and earn.
Currently, the Y.GRAM community includes global fans from 72 countries.
웹3 게임
Web3 games
7
Our Goal
WHY Y.GRAM
01
In the era of fandom, Y.Gram creates brand followers.
We build a global fandom based on content and activate communities with endless events and rewards for fans.
In the long term, we can secure highly engaged fans who create and promote content continuously.
Fandoms reduce marketing budgets over time while multiplying their effectiveness.
→ A structure where content is continuously created and promoted by fans.
Reducing Marketing Costs
→ Leveraging Web3 for instant interaction with global fans and immediate reward distribution.
Securing a Global Fandom
→ Laying the foundation for new business model development through Web3.
Web3 BM Setup
(Profit Realization)
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02
PACKAGE
- Marketing Package
Proposal for the Brand
9
Marketing Package
MARKETING PACKAGE
02
IP 콜라보레이션
뿌까, 몰랑 등 200개 IP 메타버스 사용권 보유
메타 콘텐츠 제작
팬과 만드는 메타 게임, 메타 애니메이션
DA·인플루언서
GDN, SNS, 유투브 광고 인플루언서, 커뮤니티 협업
브랜드 페이지
더샌드박스 · 네이버 게임 · 치지직 · 깃북 프로필 페이지 셋팅
웹3 보상 패키지
에어드랍, 게임잼, 콘테스트 등 팬 참여 & 보상 이벤트
커뮤니티 운영
디스코드 · X(엑스) · 트위터 · 인스타그램 · 유튜브 · 틱톡 등 운영
From Creating IP Universes to Building Global Fandom Communities
We provide customized marketing packages tailored to your goals, target audience, budget, and timeline to help secure a global community fandom.
With entry into the Web3 market, create a new channel for revenue generation.
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MARKETING PACKAGE
02
Marketing Package
IP Collaboration and New IP Development
Collaborate with over 200 character IPs partnered with Y.GRAM to secure brand fans.
Voxel characters perform various roles in digital spaces, such as advertising models, moderators, and NPCs.
Examples of ILK (I Love Karacter) Molang IP Usage
Meta animation
Web3 game
Self photo zone
First Asset Collection
Check the ILK Character IP List →
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MARKETING PACKAGE
02
Marketing Package
Meta Content Production - Meta Animation
Expand the worlds of your brand and IPs, and immerse your target audience in those stories.
Create and distribute content using IPs with fans on optimized platforms tailored to your brand's target audience.
1. Worldbuilding, Character, and Story Development
2. Production of TV Animations Utilizing the Metaverse, Branding Videos, and UGC (User Generated Content)
View Sample Animation →
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MARKETING PACKAGE
02
Marketing Package
Meta Content Production - Web3 Games
Create immersive metaverse spaces to explore expansive worlds in The Sandbox.
Launch mini-games featuring your worlds on platforms like Telegram (1 billion users) and Line Messenger (200 million users).
The Web3 market offers various support through grant programs and the opportunity to enhance brand value by leveraging token fandom.
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MARKETING PACKAGE
02
Marketing Package
Web3 Rewards Package
Host events for fans on Web3 channels and provide rewards to global fans.
Secure the most loyal fandom and promote your brand through their participation.
Engage in various branding activities, from simple play events to collaborative content creation like game jams.
Airdrop Events
Community Collaborations
In-game Season Events
Game Jam Events (UGC)
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MARKETING PACKAGE
02
Marketing Package
DA · Influencers (KOL)
Collaborate with global communities and influencers to increase brand exposure.
This plays a crucial role in securing an initial fandom for your community.
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MARKETING PACKAGE
02
Marketing Package
Brand Page
Deliver impactful messages on the profile pages of game and streaming platforms.
By managing a GitBook, you can update real-time content news and share content usage guides
Project Introduction Page
GitBook
The Sandbox Profile
Naver Game, Chi-jijik Lounge (Korea)
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MARKETING PACKAGE
02
Marketing Package
Community Management
Leverage the Y.GRAM community to gain an advantage in securing an initial fandom.
We can also assist in building a unique community for your brand.
Receive guidance on sustainable community management processes!
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03
Proposal for the Brand
PLANNING
- Process
- Budget
- Team / Contact
18
MARKETING PACKAGE
02
Schedule
Project Operation Schedule
This is a project conducted over 3 months following a kickoff meeting.
It is the time needed to establish a brand world and secure an initial fandom through target/goal setting.
Character, Worldbuilding, and Story Development
Design Planning
The Sandbox: Metaverse Space Design
KAIA / Telegram
Mini App Design
Web3 Metaverse Experience Development
Web3 Game Development and Meme Token Issuance
Community Build-up and Securing 20,000 Initial Users
The Sandbox, Y.GRAM Community Marketing
1 week
2 weeks
3 weeks
3 weeks
3 weeks
※ The schedule and production timeline for play videos may vary depending on client requests and challenges..
Kickoff Meeting (Target/Goal Setting)
19
Budget
Basic Marketing Package
With a starting package price of $45,000, establish your brand world in the Web3 market and secure an initial fandom.
※ Additional marketing efforts, such as TV animation production, influencer marketing, and LAND purchases, require separate agreements.
※ Package components, pricing, and budgets may be adjusted based on the client’s marketing objectives.
Brand Worldbuilding
All in one
IP Development
Metaverse/Game Development
Web3 Community Fandom Formation
PLANNING
03
Worldbuilding, Character, and Story Development
Community Marketing
Gameplay Video Production
1x1 LAND
Web3 Metaverse Construction, Game Development
Mini App Development
Meme Coin Issuance
Guarantee of Securing 20,000 Members
LINE
20
Team / Contact
CEO Peter
ygram.ceo@gmail.com
X : @Peter_Jeon
Strategy · Marketing
Strategic Planning
Community and Marketing Management
IP Product Development
.
.
.
Jini Vice President
ygram.jini@gmail.com
X : @jinicookie
Story · Animation
Worldbuilding/Character Planning
Story Development
Animation Production
.
.
.
Gon Builder Studio Leader
ygram.voxgon@gmail.com
X : @gon_kim
Web3 · Game
Game Planning
Game Development
Tokenomics Design
.
.
.
Jake Game PD
ygram.jpark@gmail.com
X : @jakeparkygram
PLANNING
03
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Proposal for the Brand
APPENDIX
- The Sandbox Case
- Telegram Case
04
22
'Aeko and Friends': From Global Metaverse to TV Animation
Through the development of repair-themed meta content using TV animation character IPs, we engaged global fans from 72 countries in content creation and promotion.
This effort resulted in 7,000 new members joining the fan community and over 6 million annual global channel exposures for the IP.
APPENDIX
The Sandbox Case
Builder challenge
Outstanding Experience Editing Event - Earned 26,684 SAND
Local game gam
Metaverse Experience Creation Contest
Supported 112 teams / Selected 2 experiences
Chi-jijik Public Audition
Recruitment of streamers for TV animation appearances
21 YouTube videos uploaded / Advanced to 8th place in Lounge rankings
(Ranked higher than Nexon on Naver Lounge)
TV Animation Broadcasting
Scheduled to air on EBS TV in November 2024
Post-broadcast domestic viewership data collection and distribution planning underway
23
Hong Kong McDonald's Launches Event Game
McDonald’s Hong Kong boosted brand recognition, reaching more potential customers, including the Web3 community. A total of 100,000 SAND for the event
Snoop Dogg: Approx. $1.23M in Sales
The Sandbox's Snoop Dogg land sold for $450K, with 10,000 NFTs launched.
APPENDIX
The Sandbox Case
"Leverage Major IPs" for Global Marketing
Promote your brand and introduce new digital experiences to brand fans through The Sandbox's metaverse, which boasts 5 million crypto users. Take advantage of seasonal events and premium experience fund support to reward fans and expand into the Web3 market.
"The Walking Dead" Game Launch
Collaborated with "The Walking Dead" to offer a new themed game to users. Total sales of 15,000 SAND.
Pororo Land: Character NFT Sales
The Sandbox's Pororo Land sold for a total of 135.34 ETH, with character asset NFTs trading for up to 8 ETH each.
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APPENDIX
The Sandbox Case
Experience the Story World of 'Solo Leveling' in the Metaverse
By utilizing a popular IP from web novels, webtoons, and animation, The Sandbox expanded its story world into a metaverse space and sold digital items.
The project achieved over 70,000 SAND in revenue and was sold out within 3 minutes of launch on Upbit, a leading domestic crypto exchange's NFT platform.
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APPENDIX
The Sandbox Case
'Seven Knights Stone Age': Own Unique Game Characters as Your Avatar
This project utilized a game IP to allow users to own and trade avatar assets.
It generated over 58,000 SAND in revenue, with more than half of the 1,560 avatars sold.
The project demonstrated high monetization rates and helped attract Web3 users.
APPENDIX
Telegram User Growth: From 300 Million in 2021 to 900 Million in 2024
Leverage Telegram's user base of over 900 million to deliver a unique brand experience. Launch your app with a single click, utilize direct advertising, and drive user engagement through a referral system based on the messenger platform.
Telegram Case
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APPENDIX
Telegram Case
'Catizen': A Casual Game of Merging and Growing Adorable Cats
With a total of 47 million users on Telegram and a market cap of 150 billion KRW for its leader token alongside Hamster Combat, this project achieved great success.
Its simple casual gameplay and cute design, tailored for Telegram, made it a hit.
Building on a massive community, the project successfully launched tokens and continues to expand its ecosystem.
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APPENDIX
Telegram Case
'Merge Pals': A Hyper-Casual Merge Game to Collect Tokens by Merging Adorable Foxes
This popular merge game boasts approximately 2 million monthly active users (MAU) worldwide.
Players complete daily missions, strengthen their pet collections, and earn points, making it a favorite among merge game enthusiasts.
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APPENDIX
Telegram Case
'Cat VS Monsters': Raise Cats to Defeat Monsters!
This battle game, with 100,000 monthly active users (MAU) worldwide, features simple yet engaging gameplay and advanced mechanics.
Daily rewards make it a favorite among users, earning it widespread love and popularity.
APPENDIX
Kaia Case
Kaia: The Emerging Blue Ocean of Mini Dapps
Through mini-apps integrated with LINE Messenger, you can deliver a blockchain-based brand experience to over 100 million LINE users worldwide without requiring additional installations. By joining as an early partner, you can gain exclusive advantages in the expansion of the Asia-centric Web3 ecosystem.
APPENDIX
Kaia Case
‘BOMBIE’ – An Idle Game Chosen by Over 8 Million Users
With over 8 million users, Bombie offers simple gameplay that allows anyone to easily level up their characters. Its strength lies in breaking monotony with a variety of items and upgrades.
APPENDIX
Kaia Case
‘Bullet Storm’ – A Shooting Arcade Game You Can't Put Down
Bullet Storm captures the nostalgic charm of classic arcades while delivering an accessible experience that anyone can enjoy with simple controls. It’s an arcade masterpiece infused with expert craftsmanship.
APPENDIX
Kaia Case
‘Frog Defense’ – A Cute and Addictive Tower Defense Game
Frog Defense is a charming tower defense game where adorable frog characters protect their kingdom. Defeat monsters, earn rewards, and train powerful frog warriors to defend your realm!
Y.GRAM Co.,Ltd
ygram.jini@gmail.com
In the community created by Y.GRAM,
even while you sleep,
a never-ending story is unfolding, driven by a global fandom.
← Everything about Y.GRAM