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“The prevailing pattern of development is making North American cities and towns weak and fragile.

We seek to change that.

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The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)

…and We Can’t Afford to Live This Way

We seek to change that.

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SCAN FOR SLIDES AND MORE CONTENT TO DIVE DEEPER

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In an infinite game

the strategy is different

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In an infinite game

you must have surplus�(more available, on average, than needed)

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1873

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1870s

Urbanization

Notice the mix of sizes & uses

  1. Complexity
  2. Lot coverage
  3. Incremental growth & adaptation

Lot coverage

Incremental growth

Complexity

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1870

BRAINERD, MN

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1894

BRAINERD, MN

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1930

BRAINERD, MN

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TODAY

BRAINERD, MN

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The Traditional Development Pattern

Assemblies of (increasingly) independent neighbourhoods

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The Traditional Development Pattern

Concentration of activity and prosperity-building opportunities

City of Delta Archives - Original Ladner Platte - Used with Permission

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The Traditional Development Pattern

Incremental growth driven by local needs, creating more opportunities through proximity.

City of Delta Archives - Aerial Ladner - Used with Permission

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Policy, subsidies, and a flurry of construction resulted in a dramatically simplified method of building out cities (the Suburban Experiment)

WE TRADED COMPLEXITY AND ADAPTABILITY FOR GROWTH AND PREDICTABILITY

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The Suburban Experiment

A radical departure from the traditional

development pattern

(smaller communities did this too)

Perpetual adolescence

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The Suburban Experiment

Entire neighbourhoods built all at once �to a finished state

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1897

FRESNO, CA

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1909

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1922

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1934

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1946

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1958

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1970

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1983

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1995

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2010

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Why would you build this way?

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What does it cost you to build this way?

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SCAN FOR RESOURCE PAGE

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Cash Reserves ⬇ ➡ Bonds ⬇ ➡ Insolvency

“We have lost sight of what it takes to build lasting prosperity”

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Experiments 101

What did we change?

How is it going?

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Scan for more resources on this topic

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The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)

…and We Can’t Afford to Live This Way

We seek to change that.

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The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)

…and We Can’t Afford to Live This Way

We seek to change that.

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strongtowns.org/housingready

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strongtowns.org/housingready

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Entry-level housing (not necessarily new construction):

  • lower-cost homes created through small, code-compliant changes to existing properties that expand the number or usability of dwellings without large new builds.

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REMOVE GUESSWORK

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REMOVE GUESSWORK… CITY-WIDE

February 6, 2025

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LOWER THE BAR OF ENTRY

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LOWER THE BAR OF ENTRY

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Lower the Bar of Entry

LEGALIZE THE NEXT INCREMENT BY RIGHT

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“NO ASSEMBLY REQUIRED”

UNLOCK SINGLE STAIR DESIGN OPTIONS

UNLEASH YOUR BUILDERS

LEGALIZE SMALL

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For a four-to-six-story building on a small lot, the typical cost of building a second stairway and connecting the two via a central corridor on every level is equal to approximately 6%-13% of the total construction costs.

The additional stairway and corridor consume around 7% of the building’s floor area. The second stairway adds significant cost, which can mean the difference between a project being financially feasible or not.

LEGALIZE SMALL

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DON’T LET A STREET BE�LESS THAN A PLATFORM�FOR BUILDING WEALTH

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REMOVE AVERSIONS TO ADAPTATION

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  1. Strategic exclusion by class/status
  2. Resistance to change
  3. Assumption of auto-dependency

REMOVE SUB-URBAN STANDARDS

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MAKE MANY SMALL BETS

The strategy needed for this game�is decidedly different

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What role do you play?

  • The city is fast-growing and changing quickly
  • It’s a struggle to keep up infrastructure
  • Housing is hard to build and hard to afford
  • Small, practical projects face hurdles
  • The stakes are high

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What role do you play?�And what barriers do you face?

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SCAN FOR SLIDES AND MORE CONTENT TO DIVE DEEPER