“The prevailing pattern of development is making North American cities and towns weak and fragile.
We seek to change that.
The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)
…and We Can’t Afford to Live This Way
We seek to change that.
👉
SCAN FOR SLIDES AND MORE CONTENT TO DIVE DEEPER
In an infinite game
the strategy is different
In an infinite game
you must have surplus�(more available, on average, than needed)
1873
1870s
Urbanization
Notice the mix of sizes & uses
Lot coverage
Incremental growth
Complexity
1870
BRAINERD, MN
1894
BRAINERD, MN
1930
BRAINERD, MN
TODAY
BRAINERD, MN
The Traditional Development Pattern
Assemblies of (increasingly) independent neighbourhoods
The Traditional Development Pattern
Concentration of activity and prosperity-building opportunities
City of Delta Archives - Original Ladner Platte - Used with Permission
The Traditional Development Pattern
Incremental growth driven by local needs, creating more opportunities through proximity.
City of Delta Archives - Aerial Ladner - Used with Permission
Policy, subsidies, and a flurry of construction resulted in a dramatically simplified method of building out cities (the Suburban Experiment)
WE TRADED COMPLEXITY AND ADAPTABILITY FOR GROWTH AND PREDICTABILITY
The Suburban Experiment
A radical departure from the traditional
development pattern
(smaller communities did this too)
Perpetual adolescence
The Suburban Experiment
Entire neighbourhoods built all at once �to a finished state
👆
1897
FRESNO, CA
1909
1922
1934
1946
1958
1970
1983
1995
2010
Why would you build this way?
What does it cost you to build this way?
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Cash Reserves ⬇ ➡ Bonds ⬇ ➡ Insolvency
“We have lost sight of what it takes to build lasting prosperity”
Experiments 101
What did we change?
How is it going?
Scan for more resources on this topic
The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)
…and We Can’t Afford to Live This Way
We seek to change that.
👉
👉
👉
The Suburban Experiment Effectively Banished the Middle Housing We Need(ed)
…and We Can’t Afford to Live This Way
We seek to change that.
strongtowns.org/housingready
strongtowns.org/housingready
Entry-level housing (not necessarily new construction):
REMOVE GUESSWORK
REMOVE GUESSWORK… CITY-WIDE
February 6, 2025
LOWER THE BAR OF ENTRY
LOWER THE BAR OF ENTRY
Lower the Bar of Entry
LEGALIZE THE NEXT INCREMENT BY RIGHT
“NO ASSEMBLY REQUIRED”
UNLOCK SINGLE STAIR DESIGN OPTIONS
UNLEASH YOUR BUILDERS
LEGALIZE SMALL
For a four-to-six-story building on a small lot, the typical cost of building a second stairway and connecting the two via a central corridor on every level is equal to approximately 6%-13% of the total construction costs.
The additional stairway and corridor consume around 7% of the building’s floor area. The second stairway adds significant cost, which can mean the difference between a project being financially feasible or not.
LEGALIZE SMALL
DON’T LET A STREET BE�LESS THAN A PLATFORM�FOR BUILDING WEALTH
REMOVE AVERSIONS TO ADAPTATION
REMOVE SUB-URBAN STANDARDS
MAKE MANY SMALL BETS
The strategy needed for this game�is decidedly different
What role do you play?
What role do you play?�And what barriers do you face?
SCAN FOR SLIDES AND MORE CONTENT TO DIVE DEEPER