1 of 10

Introduction to Blogging

digital workshop with Stephanie Booth

2 of 10

Blog?

  • collection of posts
  • time-organized
  • easy technically

  • personal voice
  • permalinks
  • comments

3 of 10

Use?

  • share expertise
  • be useful to others
  • writing makes you think
  • increase your digital footprint
  • connect with like-minded people

blogs connect the blogger and the readers

4 of 10

Blog writing

  • “conversational”
  • informal
  • personal
  • transparent
  • authentic
  • storytelling
  • hypertextual

5 of 10

Should I blog?

  • do you care?
  • are you passionate?
  • do you know stuff?
  • do you like sharing with others?

...do you like writing?

6 of 10

Some blogs

7 of 10

Remember

we often underestimate the interest of what is obvious to us

think of dinner parties with people curious and eager to learn or hear your story

it’s also about personality

8 of 10

Survival Kit

  • write down stuff that’s already pretty much in your head
  • it’s public (sanity check when talking about people, how will they react upon reading?)
  • think “e-mail to friend” or “dinner party”

9 of 10

Technical recommendations

  • one idea per post
  • short sentences, short paragraphs
  • use “I”
  • link to previous posts you’ve written instead of repeating

10 of 10

Here’s what it looks like