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Steps to Creating Personas

Bring your products to the next level

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Brainstorm Persona Types

  • Generate a list of types of people connected to your product or service, or people you want to reach.

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Research & Interview

  • Find people for each persona type you came up with and interview them about pain points and product use.

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Write Personas

  • Write a detailed description of each person. What do they care about? How do they currently solve their problem?

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Team Sort / Prioritize

  • Gather the team (business and tech) to card sort the profiles. Be sure to use a target or triangle approach to organize them.

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Discuss

  • Ask questions like: "Are these the same?" or "What if we swap these two?" Make sure everyone is on the same page with each persona!

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Finalize, Print, Distribute

  • Print the final primary profile so that every team member can reference it throughout the project.

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Create infographics to share!

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