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ccd.artshacker.com

Using Data to Make Your Website Better...Stronger...FASTER

We have the technology!

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ccd.artshacker.com Gathering Healthy Data

Gathering Healthy Data

Audience

Conversions

Acquisition

Behavior

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ccd.artshacker.com Gathering Healthy Data

Must Have Google Analytics Configurations And Settings

  • Confirm tracking code is working: wp.me/p5hZUZ-jh
  • Activate demographics reporting: wp.me/p5hZUZ-9q
  • Activate Search Tracking: wp.me/p5hZUZ-e3
  • Filter out your own visits: wp.me/p5hZUZ-28

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GA Skills Everyone Needs

  • Using Google’s URL builder: wp.me/p5hZUZ-2T
  • Determining session timeout length: wp.me/p5hZUZ-Ar
  • Change date range in reporting dashboards: wp.me/p5hZUZ-Az

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ccd.artshacker.com Turning Data Into Ingredients

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Turning Data Into Ingredients

Your Data

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There Are Two Types Of Data

DIMENSIONS�Characteristics of users such as location, traffic source, and interaction such as a page.

METRICS�Quantitative, numbers-oriented info such as visitors per page or averages. This is what you measure.

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Audience Reports

  1. Characteristic data such as user location and devices they use.
  2. How often and how much time between visits.
  3. Visitor demographics and interests.

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Acquisition Reports

  • How users find your website.
  • By default, GA tracks organic, direct, social, referral, and email traffic sources.
  • Helps analyze marketing campaign ROI.

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Behavior Reports

  • How users interact with your website.
  • Reports on which content users view and how they move from page to page.
  • Includes Site Search and speed metrics (net neutrality anyone?).

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If you’ve only got 5 minutes...

ccd.artshacker.com #ClickClickDone

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Landing Pages

Is your marketing driving people to the right pages?

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#ClickClickDone

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Acquisition

How are people getting to your site?

#ClickClickDone

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Social Media

How many of your site’s visitors are coming from social?

ccd.artshacker.com #ClickClickDone

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If you’ve only got 15 minutes...

ccd.artshacker.com #ClickClickDone

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#ClickClickDone

ccd.artshacker.com #ClickClickDone

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#ClickClickDone

ccd.artshacker.com #ClickClickDone

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A note about exit pages and bounce rates.

ccd.artshacker.com #ClickClickDone

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Google URL Builder

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ccd.artshacker.com Serve Up Useful Experiences

Serve Up Useful Experiences

Your Data

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ccd.artshacker.com Serve Up Useful Experiences

Love the “f”

“What we find at the top of the page helps us decide to continue scrolling, navigate to another page, try another site, or abandon the task altogether.”

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Source: Neilsen

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Desktop

Mobile

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ccd.artshacker.com Serve Up Useful Experiences

Let’s talk about navigation

“Navigation placed at the top of a homepage performed best.”

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Source: Poynter. Eyetrack III.

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ccd.artshacker.com Serve Up Useful Experiences

What is the

serial position effect?

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Serial effect in mobile

high priority menu items should be located at the top of mobile menus

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ccd.artshacker.com Serve Up Useful Experiences

Viewing Time

80% ABOVE

Source: Nielsen Norman Group: The Human Mind and Usability

20% BELOW

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Only about 1% of

website visitors click on a homepage slider feature.

Source: University of Notre Dame

And the vast majority of those 1% clicked on just the first slide.

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Dominant headlines most often draw the eye first upon entering the page.

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Shorter paragraphs performed better than longer ones.

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Provide as many opportunities as possible for people to purchase.

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ccd.artshacker.com #ClickClickDone

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Ceci Dadisman

�@cecidadisman // @form_creative

ceci@theformgroup

cecidadisman.com // theformgroup.com

Drew McManus

�@VentureTweets

drew@ventureindustriesonline.com

VentureIndustriesOnline.com