Hank’s Decision
BY NATHAN BULL
Possible Companies
As we know, Hank has 3 Feature films and a TV Series to distribute and the 3 possible companies he could use are –
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Source – http://en.wikipedia.org/wiki/BBC
Funding
| 2007/08 | 2008/09 | 2009/10 | 2010/11 |
Revenue | £215m | £234m | £241m | £240m |
Capital | £31.0m | £31.0m | £31.0m | £31.0m |
Total | £246m | £265m | £272m | £271m |
Additions to the 07/08 baseline | | (+£19m) | (+£26m) | (+£25m) |
Source - http://www.bbc.co.uk/pressoffice/keyfacts/stories/ws_constitution.shtml
This table shows the all of the money involved in the BBC over the last few years.
Funding
This is a breakdown of the spending by BBC from 2010-2013. We can see that the majority of the money spent by BBC is spent on programs from BBC 1 and BBC 2. They have a very high revenue and we can even see that these channels on their own have more spent on them than the whole radio total.
Source - http://en.wikipedia.org/wiki/Netflix
Funding
Netflix is mainly funded by Subscriptions from users. Netflix currently have over 44 million users each paying a monthly fee of £5.99. Using this information, we can work out that Netflix makes roughly £263m each month. This would work out to be roughly £3.1bn per year. Other funding that Netflix would get could include private investments.
Private investments would be used to pay for rights to show films on the streaming site. The subscription money would more than likely be pumped back into the company in many ways.
Source - http://www.bbc.co.uk/news/business-25854296
Netflix Main Shareholders
Top Mutual Fund Holders -
Top Institutional Holders -
Total Number of Institutions holding shares in Netflix - 389
Source - http://en.wikipedia.org/wiki/Bskyb
Funding
Budget
This shows the expenditure from advertising from BSkyB.
This picture shows the amount of money that BSkyB spent throughout 2011 and 2012. The majority of money in the budget will be used for programming and marketing.
My Recommendations
Reasons to choose Sky – They have 10.5m subscribers throughout the countries they operate in so there is a wide range of customers to appeal to. SkyGo is an option to watch back the films if you chose to use Sky. This means potentially, you could have a lot of chances for your films and TV series to be available when somebody wants to watch them. Your products will be shown live to an audience and also available on demand, therefore you have the most viewing time of live and on demand combined if you choose Sky. Depending on whether your products go on to a channel that doesn’t need extra subscription fees, you should be guaranteed that a large amount of people have seen your product.
My Recommendations
Reasons to choose BBC – A huge audience. People do not have to pay regular fees to view the channels so you would generally have a bigger audience. If you chose to use BBC, there is a chance you would not have your Films and TV Series available for long. They would be shown live initially and then more than likely put on BBC iPlayer for 30 days. If you choose BBC, due to the wide audience, people are definitely going to see them.
My Recommendations
Reasons to choose Netflix – The decision with the biggest regular audience. You will not have your products broadcast live, but you will have it on demand at all times. By having it on demand, people could view them more than once and also save it to watch later. In a way this is the choice that would get you the most views, depending on whether people discover and see your product. With a product that is on demand, people can recommend things and then the people that they recommend it to can watch it whenever they like. Whereas the other 2 companies, especially BBC, are limited in this aspect due to time and resources restraints.