Building Brands, Bringing Joy
Happy Boy breathes life into �brands, bringing joy and building lasting connections with the audience.
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We are a full service brand creative consultancy, with inherent commercial acumen. A network of extraordinary strategic and creative minds, brought together by Co-Founders, Zeba Lowe and Francesca Babb.
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Through both long-term consultancy relationships, and short-term brand building, value bringing projects, we’ve worked with many incredible clients:
ASOS, Allbright, Ann Summers, BAM Clothing, Cancer Platform, Charles Worthington, Collusion, eBay, Evamore Music, KBX, Knickerbox.com, MAC, Nike, Reiss, Revlon, Very
What we do
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Brand positioning
Creative & editorial strategy
Full ecosystem campaigns
Business and market analysis
Organisational architecture
Team development & training
Workshop facilitation & ideation
Bespoke Content Creation
Strategists �Industry experts �Graphic Designers�Website developers �Photographers�Videographers
Our network
Directors & Art Directors�Casting �Stylists �Hair & Make-up �Creative Producers �Copywriters
As strategists
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We deliver positioning and guidelines that help your brand, visuals and content fly, connecting you straight to the customer you want.
As matchmakers
As creatives
As leaders
As strategists
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We delve into storytelling and deliver narratives that cement you as an integral part of your customers’ world.
As matchmakers
As creatives
As leaders
As strategists
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We help you build teams strong enough �to consistently deliver commercial success, uniting cross functional departments, bringing calm to chaos and helping to lead change.
As matchmakers
As creatives
As leaders
As strategists
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We manage teams, and we manage expectations, from the CEO down. �We are equally as comfortable nurturing and developing young talent as we are communicating effective change to a C-Suite. However big or small the changes we suggest, we’ll take the whole team on the journey with us.
As matchmakers
As creatives
As leaders
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Ann Summers
We were approached by Ann Summers over two years ago to bring their values to life and help pivot brand perception, enabling them to reconnect with a Gen Z audience.
We developed a new Tone of Voice and were instrumental in evolving their creative strategy, delivering a campaign approach that allowed them to showcase their inclusive, empowering and authoritative values across all customer touch points. Highlights include concepting their first TV ad, and our Christmas campaign being voted one of 2022’s best Gen Z focused campaigns.
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Very
To support the brand’s period of transformational change, we were tasked with developing a distinctive creative identity system and comprehensive set of guidelines.
Working with the whole team, from C-Suite to Creative, we helped to set a new direction, creating consistency and elevating the Very Fashion & Sport category.
The new toolkit empowered their internal creative teams to make decisions with confidence throughout the creative process and remain agile and flexible in the ever-evolving demands of �a multi-brand retailer.
Following this piece of work, we were further asked to produce recommendations for short term improvements as well as longer-term strategy, enabling the brand to become famous with customers and distinctive within the market. The piece of work included investment and team architecture reviews.
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Cancer Platform
We’ve been working as consultants for this extraordinary charity�for over a year. The partnership has been extensive and far-reaching, helping to shape everything from brand positioning, brand identity and marketing strategies to shoot production and content creation including the production of a book. This collaboration has been extensively contributed to by our network of graphic designers, web developers, brand strategists and creative production teams.
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Knickerbox
We worked on the launch of new underwear brand KBX and relaunched knickerbox.com in 2024, creating bespoke brand logos and icons, full brand identities and delivering brand and creative guidelines for both.
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“Their inherent understanding of brand, teamed with their commercial sense - and their ability to make any meeting a little bit more fun - were a huge asset to ASOS. What they're doing with Happy Boy is an essential opportunity for other organisations to tap into that world.”
Nick Beighton, former CEO, ASOS
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“Fran and Zeba are a true team extension, who always listen first, then reflect and challenge, driving positive debate and ultimately delivering campaigns, brand concepts and content that makes you want to hit share. If you haven't worked with them - do so, I promise you won't regret it.”
Natalie Amosu, former CMO, Ann Summers
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“The duo have helped us to navigate complex challenges and supported us in making the right decisions. The work we've achieved simply wouldn't have been possible without their involvement, while their collaborative approach has made working together an absolute joy.”
Mike Sholly, Marketing Director, Cancer Awareness Trust
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“Their ability to articulate the customer is unparalleled - combining a data-driven approach with insights that are meaningful and engaging for internal teams. I can honestly say that the level of output we achieved would not have been possible without their involvement. Fran and Zeba are true experts in their field.”
Hannah Craik, CMO, House of Hackney
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Happy Boy formed from a friendship that began almost fifteen years ago, during the decade we spent at ASOS, helping it to grow from a small online clothing company to one of the biggest players in 20something fashion, globally. ��As Editor-in-Chief (Fran), and Head of Creative, Fashion and Design (Zeba), we helped to set a tone and an aesthetic for the brand that made ASOS more than just a clothing store for the customer. We helped it to become a fashion destination, the fashion and culture defining destination for 20 something customers.��
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��Fran brings over 20 years experience as an Editor and journalist to Happy Boy, editing her first music magazine at 25 and going on to work for titles from The Times and The Guardian to Dazed and NYLON. She has helped numerous brands uncover their true voice, connecting them with their audience, and setting them up for lasting success.
Zeba started her career in PR and on national newspaper fashion desks, before moving into the brand world. Throughout her career, she has straddled creativity and strategy. She has both styled celebrities like Jennifer Lawrence, Zoe Kravitz & Taylor Swift and successfully guided brands during periods of transformation, leading them to their most commercially successful periods.
To figure out how we could work together, please get in touch.
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Francesca.Babb@HappyBoyConsultancy.com�+44 (0)7811 400 170
Zeba.Lowe@HappyBoyConsultancy.com�+44 (0)7815 905 016
Introduction
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