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LFN MAC Meeting �

March 23, 2022

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Antitrust Compliance Notice

  • Meetings of the LF Networking Fund involve participation by industry competitors, and it is the intention of the Project to conduct all of its activities in accordance with applicable antitrust and competition laws. It is therefore extremely important that attendees adhere to meeting agendas, and be aware of and not participate in any activities that are prohibited under applicable U.S. state, federal or foreign antitrust and competition laws. Examples of types of actions that are prohibited at LF Networking Fund meetings and in connection with LF Networking Fund activities are described in the The Linux Foundation Antitrust Policy. If you have questions about these matters, please contact your company counsel or Andrew Updegrove, of the firm of Gesmer Updegrove LLP, which provides legal counsel to The Linux Foundation.
  • Linux Foundation Antitrust Policy: https://www.linuxfoundation.org/antitrust-policy

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2021 LFN Year In Review

  • Events Update (5 mins)
  • ONS Naming & Branding (5 mins)
  • New Website Preview (10 mins)
  • LFX Next Steps (10 mins)
  • LFN Proof Points / Project Round Table (25 mins)
  • Q&A / AOB (5 mins)

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LFN Events

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LFN Events Update

  • Apr 12-14: Open Networking & Edge Executive Forum
    • 500+ registrants (tracking ahead)
    • Complimentary event. Speakers/Schedule being confirmed.
    • Register Here
    • 5G SBP Update Slides (under development)
  • May 16: Cloud Native Telco Day at KubeCon
    • Status: TBD
  • Jun 13-16: LFN Developer & Testing Forum. Porto, Portugal.
    • Register Here.
  • Jun 15-17: Open Networking & Edge Days Spring
    • Part of Interop Tokyo, managed by LF Japan Team
  • Nov 15-16: ONE Summit, Seattle, WA
  • Nov 17-18: LFN Developer & Testing Forum, Seattle WA
    • Save the Date. Program Committee & Registration coming soon.

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Events Branding & Architecture

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Events Branding & Architecture: Context

  • ONE Summit name has changed over the years
    • Open Networking to Open Networking and Edge
    • ONS → ONES → ONE Summit
      • ONE Summit not extremely descriptive, shared by other events
      • ONES is offensive in Hebrew
      • SEO considerations
    • Original ONS trademark suite coming up for global renewal, no trademark on current name
    • Technology expansion currently contained in the event name itself – doesn’t scale over time (e.g., Access/RAN, etc.)
  • Event names and brands have proliferated
    • ONEEF, OSN Days, etc.
  • Timing Considerations
    • Prospectus needs to be finalized ASAP (should use brand we intend to use this Fall)
    • With re-launch of new format and LFN management, would be ideal to do this year
  • Proposal: 2 week sprint to address name and branding
    • First meeting this Friday at 8 AM PDT
    • 2-3 times a week for following two weeks
    • Initial proposal on following slides – can discuss in that forum
    • Seeking Volunteers!

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Events Branding & Architecture

Considerations for Workshop Discussion

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Events Branding & Architecture

Considerations for Workshop Discussion

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LFN Website Preview

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New LFN Website Preview

  • Goal Launch Date: March 30th (might slip to following week)
  • Improvements from current site
    • Uses (new) LFN Messaging throughout
    • Built to represent LFN umbrella and key initiatives
    • Streamlimed navigation / UX / SEO
    • Consistent branding / aesthetics
    • Better highlights key initiatives (e.g. 5G Super Blueprint)
  • Promotions once ready: ONEEF News, Email, Social, Paid Campigns
  • Q2 Focus:
    • Landing pages for each target Persona: Sally, Olga, Paula
    • Content designed for each

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New LFN Website Preview

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New LFN Website Preview

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LFX Next Steps

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LFX Next Steps

Step 1: Reminder to the LFN MAC: Get an LFID

  • Create your LFID today – it’s quick and easy. An LFID gives you access to:
    • The LFX platform — a digital toolkit to manage your open source projects, contributions, and open source community profile
    • Single sign-on across LF events, training, and other programs
    • Information about the LF latest open source and industry research
    • Upcoming Changes:
      • Event registrations through LFID (e.g. ONEEF)
      • Committee Meetings Attendance (Board, TAC, MAC)
      • Mailing List Management
    • Get your LF ID Here: https://identity.linuxfoundation.org/

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LFX Next Steps

Step 2: Connect Your GitHub, and LinkedIn Accounts

  • Profile>Settings>Connected Accounts
  • #1 way to improve data accuracy
  • Dashboard also displays LF Badges
  • Next Time: Project Control Center and Security Dashboard

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LFX will only reach it’s full potential if LF Members are using it and connecting to it. Posting affiliations is a great way to signal your open source support and contributions!

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LFN Proof Points / Projects Roundtable

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LFN Proof Points / LFN Projects Roundtable

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Proof Points from Members Drive Marketing

Marketing Will Influence these KPIs:

  1. Project consumption
  2. # of new members joined
  3. % increase in developer engagement

Marketing Will Measure these KPIs:

  • # of high quality marketing content pieces w/ promotion plans
    • Minimum 5 developer assets / year
    • Minimum 10 proof points (across >5 projects) / year
    • Minimum 2 enterprise spotlights / year
    • Super Blueprint Content
  • Content engagement: # viewers, % who took action after viewing asset

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Please help us cultivate these stories within LFN

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Awareness

Consideration

Decision

Influence companies to consume LFN SW & artifacts

Influence companies to join and contribute

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LFN Proof Points / LFN Projects Roundtable

  • Recent Proof Points Published
    • Orange, DT, Verizon, Spark (ONAP & OpenDaylight) Thank you!
  • Opening up definition of Proof Points beyond deployments (integrations, products/services, etc.)
  • Proof Points in Pipeline
    • AT&T: Anuket + ONAP
    • PANTHEON.tech: FD.io + ODL
    • Netgate: FD.io (anonymous)
  • Ideas to Energize Pipeline
    • ONAP Jakarta: Members outreach kicking off next week
    • 5G Super Blueprint as “Proof Point” for LFN
      • Technical Udate + End User Feature (US DoD)
    • Use L3AF to bring in the “Enterprise” Story to LFN
      • Potentially feature L3AF Users: Walmart, Microsoft, Wipro (TBD)

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LFN Proof Points / LFN Projects Roundtable

  • Anuket
    • MAC Rep: Bob Monkman (on holiday)
    • Looking for Anuket users
    • Highlight role in the 5G Super Blueprint
  • EMCO
    • MAC Rep: Bob Monkman (on holiday), Seshu Kumar (alternate)
    • 3 potential EMCO users to highlight
  • FDio
    • MAC Reps: John DiGiglio & Neal Hartsell
    • Some proof points received
    • Preference for actual deployment use cases
    • Linux OS function, ebpf, and VPP
  • L3AF
    • MAC Rep: TBD (voting now)
    • Walmart, Microsoft, Wipro stories (TBD)

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  • ODIM
    • MAC Rep: Open
    • “Reset Mode” per Bob
  • ONAP
    • MAC Rep: Ranny Haiby
    • Jakarta Release
    • Highlight role in the 5G Super Blueprint
  • OpenDaylight
    • MAC Rep: Filip Cuzy
    • Vendor initiatives (Verizon, lighty.io, Orange), ONAP, 5G, Security, Community/Contributors/TSC, Projects breakdown/puzzle
  • Tungsten Fabric
    • MAC Rep: Adam Grochowski
  • XGVela
    • MAC Rep: Seshu Kumar
    • OKD Integration
    • Seeking additional operator users

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Questions / AOB?

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Thank You!