1
6.1M
6.9M
are not financially literate
are financially literate
Survey result of 435 students (Yen N., 2020)
5.1
/
12
Gen Z (VN) financial knowledge score
Problem
Social Problem
(How Much, n.d)
FINANCIAL LITERACY AROUND THE WORLD
Social Problem
Problem
GenZ do not know where to start because of excessive financial knowledge online.
Cannot afford expensive courses with average fees of $100 while their monthly income is $110.
Financial education in Vietnam is imparted via limited methods with boring contents.
Do not apply because pay-off period of being financially literate are too long.
(Journal of Economic and Banking Studies, 2021)
(100 GenZ deep interviews)
(Military Wallet, 2022)
financially literate student
Level of Financial Well-being
1.8 times
financially
illiterate
student
(Nikolaos P. & Christos A., 2019)
Solution
Zinance
A financial education solution based on gamification and learn-to-earn model that helps Gen Z to gain financial knowledge with amazing experience
8
9
10
BUSINESS MODEL
GEN Z
ZINANCE
BANKS
Knowledge
Shared Referral Fees, Implement Zinance’s knowledge
Referral
Referral Fees, Vouchers
SECURITIES
INSURANCE
OTHERS
(Financial services/
E-commerce,.)
01.
Referral fees: �- Bank: $5 on each customer open a bank account (now)�- Securities, Fintech, Financial institution wanting to �acquire our financially knowledgeable users (near future)�- Other related industry: e-commerce, retail, travel, etc.
02.
Advertisement fees from financial institutions and fintech companies who want to build brand awareness among financially literate potential customers
Revenue Stream
Market Size
$120M
SOM
15$ * 8M conversions
(from 1.2M users)
$600M
SAM
X5 users in SOM
$9B+
TAM
Edtech +Fintech Market Size
Market Trend
- Internet penetration rate: 66%�- Smartphone penetration rate: 72%�- Managing personal finances digitally: 89%
- Edtech market value $3B (by 2023), up from ~$2B (2019) with 20.2% CAGR�- Annual spending increased 2.3 times to ~7M VND/student ($304)
By 2025 with a vision to 2030�- Enhancing IT applications and digital transformation�- Financial inclusion strategy: increased banking, saving, credit, investing accounts
- 1.5 million new securities accounts (2021)�- Saving and investment ranked the second priority
CONSUMER DIGITAL READINESS
E-LEARNING PENETRATION
GOVERNMENT SUPPORT
FINANCIAL PRODUCT NEEDS
Market Validation
01
high demand for spending
02
tendency to be independent
03
engage in online consumerism
Gen Z
(Vietnam Briefing, 2019)
concerns about their financial situation with
Market Validation
64%
respondents
financial education increases the value of those consumers by increasing their use of products and services
(Everfi, 2020)
100%
customers
converted through Zinance platform are authentic
Bank
(Interviews with 5 Vietnamese banks)
16
17
MVP
18
Champion
Global Finalist
Finnovation 2022
Social Business Creation
1st Runner-Up
Zone Bootcamp 2022
Achievements
Partners
20
Traction
110
registered users
10
users converted to �become banks' customers
$5
earned on a �converted user
IN THE FIRST MONTH
22
Future of Zinance
Future of Zinance
23
United States
$2B
NerdWallet
Finder
Zinance
Australia
$1B
Southeast Asia
$?B
Nguyen Luu Anh Tuan
- Master of Technology, NUS
- Technical Team Lead, DBS Bank
- Application Developer, IBM
Dinh Ngoc
Tuan Vu
Nguyen Mai Phuong
Nguyen Luong Duc
- TNTech Batch 1 Winner, Developer Circles Vietnam Innovation Challenge 2020
- Second Runner-up, TEDxTrangThiSt Art Hackathon 2020
- Top 6 National Finalist, KPMG Ideation Challenge
- Ex-President of VinUni Finance Society
- Investment Banking Intern at SSI
- Delegate at Harvard Project for Asian and International Relations (HPAIR)
- Gain admission to Computer Science - NUS
- Incoming Strategy Intern at EY-Parthenon
- National Champion, Finnovation 2022
Dao Duc Thang
- Co-Founder, SORA – Student Support Organization Around Australia
- Private Equity Analyst Intern, Red Square Vietnam/TPG Global
- Investment Banking Analyst Intern, Citibank
Our Team
Nguyen Huong Giang
- Ex-Audit Senior at KPMG
- Investment Banking Specialist at KB Securities
- Capital Markets Specialist at Stavian Group
Product Management
Engineering
Operations
Product Design
Marketing
Financial Knowledge
Nguyen Anh Quan
- Founder/ General Advisor of ProNexus
- Vice Dean, Faculty of Finance and Banking, UEB-VNU
Dinh Thi Thanh Van
Ngo Ngoc Quang
- Founder, CEO GIMO
- Former Vice President of Leadvisors Capital, IDG Capital
Nguyen Trung Dung
Leo Vu
- CEO of Fizen.io
- CTO - Up Sign Down
- Former Global Digital Transformation Manager, FPT Software
- Founder, Fikash
- Founder & CFO, Meta Uni
- Doctor of Economics, FTU
- CEO of BK Holdings
- Board Member of National Innovation Entrepreneurship Advisory Council
Mentors
25
Road Map
Customer + Product + Marketing
April, 2023
- Public launch & testing (survey, product analytics methods,...)�- Community, Workshop, Webinars to attract more users�- Target: 1.000 second MVP version users
Aug, 2022
- Finish building first MVP�- Content marketing, word-of-mouth to attract more GenZ to use first MVP
August, 2024
- Reach Product-Market Fit �- Scale up by referral and advertising widely�- Target: 200.000 product users (Successfully converted 15K users)
Aug, 2026
- Achieving initial vision of becoming leading financial education solution in Vietnam�- Target: 6M product users (Successfully converted 1.2M users via referral method)
Oct, 2022
- First MVP Testing�- Begin to build second MVP version�- Target: 100 first MVP version users
December, 2023
- Finish full-scope product�- Partnered financial institutions�- Blog, SEO, Social Media
- Target: 30.000 product users
(Successfully converted 2.000 users)
Aug, 2025
- Viral Marketing, KOLs, Paid Ads, SEO,, .�- Target: 1M product users (Successfully converted 100K users)
$ 50K
We are calling
to operate in 1 year
Product Development
Launch both web app and mobile app. Execute R&D to build a great product.
$15k
Marketing & Sales
Focus on organic marketing initially
Growth by referral (commission)
$11k
Operations & Staffs
Facilitate a high-performance working culture and recruit the best talents.
$41k
(already including $17k founders’ fund)
for 8%
Financial Projections
Revenue
Expenses
2022
2023
2024
2025
2026
125,000,000
100,000,000
75,000,000
50,000,000
25,000,000
0
Break-even point
Appendix
| 2022 | 2023 | 2024 | 2025 | 2026 | |
Revenue ($) | 800 | 67.000 | 1.299.000 | 13.399.000 | 109.492.000 | |
Bank | | 500 | 30.000 | 360.000 | 2.160.000 | 10.368.000 |
No of conversions | 100 | 5.000 | 50.000 | 250.000 | 1.000.000 | |
Revenue per conversion ($) | 5 | 6 | 7 | 9 | 10 | |
Credit card | | 100 | 10.000 | 325.000 | 4.225.000 | 20.280.000 |
No of conversions | 10 | 1.000 | 25.000 | 250.000 | 1.000.000 | |
Revenue per conversion ($) | 10 | 10 | 13 | 17 | 20 | |
Insurance | | 100 | 5.000 | 130.000 | 1.690.000 | 20.280.000 |
No of conversions | 10 | 500 | 10.000 | 100.000 | 1.000.000 | |
Revenue per conversion ($) | 10 | 10 | 13 | 17 | 20 | |
Personal Loan | | 100 | 22.000 | 484.000 | 5.324.000 | 58.564.000 |
No of conversions | 10 | 2.000 | 40.000 | 400.000 | 4.000.000 | |
Revenue per conversion ($) | 10 | 11 | 12 | 13 | 15 | |
Financials
Zinance’s financial plan: Link
| 2022 | 2023 | 2024 | 2025 | 2026 | |
Expenses ($) | 12.500 | 53.600 | 267.580 | 942.106 | 3.710.851 | |
Fixed expenses | | 11.000 | 38.600 | 142.580 | 392.106 | 1.610.851 |
Staff cost | 4.000 | 12.000 | 60.000 | 300.000 | 1.500.000 | |
Office rent | - | 9.600 | 14.400 | 21.600 | 32.400 | |
Office supplies | - | 6.000 | 12.000 | 18.000 | 18.000 | |
Marketing | 500 | 5.000 | 50.000 | 45.000 | 40.500 | |
R&D | 2.000 | 1.800 | 1.620 | 1.458 | 1.312 | |
Professional services (legal, tax, IP…) | 4.000 | 3.200 | 2.560 | 2.048 | 1.638 | |
Business expenses | 500 | 1.000 | 2.000 | 4.000 | 8.000 | |
Variable expenses | | 1.500 | 15.000 | 125.000 | 550.000 | 2.100.000 |
Technology (server, hosting) | 1.000 | 10.000 | 100.000 | 500.000 | 2.000.000 | |
Sales expense (commission, customer service…) | 500 | 5.000 | 25.000 | 50.000 | 100.000 | |
Financials
Zinance’s financial plan: Link
| 2022 | 2023 | 2024 | 2025 | 2026 | |
Net income ($) | (11.700) | 13.400 | 1.031.420 | 12.456.894 | 105.781.149 | |
Founders’ fund | 17.000 | | | | | |
Investor fund | - | 50.000 | | | | |
Investor profit | - | (48.300) | 8% equity | 8% equity | 8% equity | |
No of conversions for breakeven | | | 18.487 | | | |
Financials
Zinance’s financial plan: Link
Partners
34
Banks’ Problems
$5
average customer acquisition cost
(Deep interviews with 5 Vietnamese banks)
| * 18-22 (First priority group) | 22-25 |
Background | Mostly students (college, university, vocational, etc.) & workers. This group has limited income from part-time jobs and more allowance from parents or related source | Students, fresh graduate, white collar, blue collar workers, etc. Has more stable/predictable income from jobs, less-non rely on parent allowance |
Financial Management Behaviors | Majority students (592 people) answered that they were financially dependent on their families, only minority (10%) of students had the ability to be independent and financially self-sufficient during their studies. Main expenses are for basic necessities such as rent, food/drink (majority), utilities, transportation. Other expenses are for clothing, entertainment purposes Starting to learn about investing and these don’t just involve people with business or finance backgrounds. | Partly Independence in financial management, due to the change in their roles in the family, they are considered as real members, so when parents purchase expensive products, they exchange opinions with their this age group Main expenses are for basic necessities such as rent, food/drink (majority), utilities, transportation. Other expenses are for clothing, entertainment purposes. But this age group are more well-aware of their financial management habits. Have bigger saving plans for housing, transportation, and other future goals. |
Issues | This age group may not make much money but have high demand for spending, especially on eating out. Often find themselves living paycheck to paycheck Lack of knowledge about investing, can be easily target by defrauders | High depression percentage due to income struggle, mental wellness Between the ages of 18 and 24, people change jobs an average of 5.7 times. (higher than other groups) Do not have enough knowledge on saving and investing (Vietnam is always in the Top 5 countries with a high level of optimism about the economic outlook, in the third quarter of 2017 it was ranked 5th globally.) |
Social Impact
Everyone (from different backgrounds) has the opportunity to learn
about personal finance and improve financial wellbeing
Help people to avoid Financial Fraud (especially housewives vocational students and remote residents)
Banks and financial institutions are promoted to develop services for consumers - following target 8.10 of SDG8 (Economic growth)