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Content Rewrites Handoff

Bank of America

September 7, 2023

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Rewrite content to increase accessibility, performance, and reach

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Through our site audit, we classified our recommendations into three buckets defined by level of effort: optimization, organization, and digitization.

Out of all the pages, 94% fell into the optimization and organization buckets—or minimal to moderate edits to content.

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Digitization and optimization of cyber security journals

Issue 5: Cloud Deployments, Secure Email Systems
Issue 4: Educate (or Become) a Cyber-aware Employee, Manage Insider Threat Risks
Issue 3: Protect Your Data, Access Management, Managing Third Parties
Issue 2: Ransomware, Internet of Things
Issue 1: Business Email Compromise, Mobile in the Spotlight

10 articles
Over 25% decrease in word count
Over 30% increase in reading ease—on average bringing reading level down from a college reading level down to an 8^th to 9^th grade reading level.
SEO keyword analysis, including strong keywords in copy, content written and structured for Google’s Featured Snippets, and optimized page elements like meta descriptions and H1s.

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Before

After

To close out this work with the GIS team, we focused on the cyber security journal PDFs—digitizing content, decreasing work

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Content recommendations

Accessibility metrics, ROAM analysis, and keywords helped create guardrails for accessible, strategic, SEO-friendly content. We then annotated the existing page for content design and hierarchy recommendations—and made sure those edits were reflected in the new lo-fi wireframes. Finally, each page had a detailed copy document with tracked changes to show these improvements in copy.

One North A TEKsystems Company

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Decreasing word count

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Article	Before	After	Percent Change
Cloud Deployments	1430	1308	8.53% decrease
Business Email Compromise	3448	1738	49.59% decrease*
Cyber-aware Employee	1657	1207	27.16% decrease
Insider Threats	1610	1249	22.42% decrease
Protect Data	1656	1287	22.28% decrease
Access Management	1511	1304	13.70% decrease
Managing Third Parties	1645	1465	10.94% decrease
Ransomware	1836	1399	23.80% decrease
Internet of Things	1697	1331	21.57% decrease
Mobile in the Spotlight	1797	1269	29.38% decrease
Total	18,287	13,557	25.87% decrease
Average	1829	1356	25.86% decrease

We’re using the sum of both original article’s word counts – 3448 – to calculate % change.

How to keep your email systems secure—and efficient: 1815 words

Business Email Compromise: 1633 words

Reading 1800 words takes about 15 minutes. With a higher reading level, the reading time could increase. If it’s harder to readers to comprehend, they’ll need to slow down.

Reading 1350 words takes about 10 minutes. By decreasing reading level and increasing reading ease, comprehending the article is easier.

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Increasing Flesch-Kincaid reading ease

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Article	Before	After	Percent Change
Cloud Deployments	45	59	31.11% increase
Business Email Compromise	38	65	71.05% increase**
Cyber-aware Employee	50	59	18% increase
Insider Threats	55	69	25.45% increase
Protect Data	55	69	25.45% increase
Access Management	46	59	28.26% increase
Managing Third Parties	50	69	38% increase
Ransomware	59	65	10.17% increase
Internet of Things	50	59	18% increase
Mobile in the Spotlight	33	65	96.97% increase
Average	48.1	63.8	32.64% increase

** We’re using the average reading ease score of both articles –38 – to calculate % change.

How to keep your email systems secure—and efficient: 36 score

Business Email Compromise: 40 score

A score of 48.1 indicates the text meets the reading level of at least a college reading level. This means it is fairly difficult to read.

A score of 63.8 indicates the text meets the reading level of at least an 8^th or 9^th grade reading level. This is plain English—and the goal to keep your articles accessible to most audiences.

One North A TEKsystems Company