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TRAILHEAD

How might we scale Salesforce’s Trailhead for Students program and also reach a more diverse population?

Chandlor Jenkins

Tia Brown

Eddie Mercado

Brianna Barron

Janet Mendoza

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User Needs�

  • Students are unfamiliar/never heard of the program�
  • Difficult terminology on the interface�
  • Students don’t realize Trailhead’s benefits�

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So, what’s the Problem?

Students interested in honing business skillsets need a way to understand the benefits of Salesforce Trailhead because the program can generate promising career opportunities upon graduation.�

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Solution�School Booth

  • Brochures including sections: About, Contact info, Careers�
  • QR Code & Bit.ly link �
  • Salesforce Merchandise/Giveaways�
  • Upbeat Music

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Our Group’s Experience

Prototype Testing

-Minimal brochure copies

-No upbeat music

-No Salesforce merchandise to giveaway (substitute candy)

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User Feedback

& Improvements

PROS:�-QR Code was unique

-Candy incentive was a good addition�

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CONS:

-Salesforce merchandise or banner would be more attractive

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-More pictures; less words in brochure

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QR- Code Results

12 clicks/20 students

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QR Code Improvements

-User reviews

-General information

-Links to Trailhead’s social media pages

-Why Trailhead is right for you!