FINANCIAL TIMES: HERITAGE
Telling the untold story & history of the FT and how it is still relevant and shape the publication in present times.
The core team were instrumental in delivering this for OPC, and were involved in a creative and production capacity.
Media - vod / tvc / social / digital
FINANCIAL TIMES: LIVE EVENTS
In changing times after Covid, the FT wanted to bring their live events to a new online platform, enabling increased audiences.
The campaign was all about the benefits of being at their live events, rather than about the service which was being offered.
The core team were instrumental in delivering this for OPC, and were involved in a creative and production capacity.
Media - vod / tvc / social / digital / press / ooh
SPORT ENGLAND: THIS GIRL CAN
This campaign was about telling the real stories of real women who play sport, or exercise, in whichever way is right for them.
It was used to encourage more women to get active, and show that it doesn’t matter who you are, where you come from or what you look like, you can get active in any way you want to.
The core team were instrumental in delivering this for FCB, and were involved in a creative and production capacity.
Media - tvc / ooh / social / digital
FENTIMANS: MIXERS
Fentimans mixers have always been part of Fentimans soft drink portfolio.
In a category which was getting very overcrowded with the likes of Fever Tree, London Essence & Schweppes, Fentimans needed to stand out.
It was time for Fentimans mixers to break away from Fentimans soft drinks, and have their own sub category under the Fentimans name, and with that their own creative platform, tone of voice and visual world.
The result was a beautifully crafted out of home, social and digital campaign.
The core team were instrumental in delivering this for OPC, and were involved in a creative, production & media capacity.
Media - tvc / ooh / social / digital
FENTIMANS: SOFTS
After a very successful first mixers campaign which had over performed, the Fentimans client went full steam ahead with a soft drinks campaign.
The question was how do we make Fentimans soft drinks stand out in the category, the answer turned out to be relatively simple, with a campaign focused on their unique 7 day botanical brewing process, which Fentimans use to create all their soft drinks.
The world's longest advert was made, which was shot continuously over 7 days, this was complemented by 30’, 15’ & 6’ vod, svod & pre-roll, ooh, an activation and social
The core team were instrumental in delivering this for OPC, and were involved in a creative, production & media capacity.
Media - tvc / ooh / social / digital
PERNOD RICARD: CHIVAS REGAL
The campaign was the first US led national campaign for Chivas Regal.
The campaign is about shared aspirations and how the power of two demonstrates true success. United is the new gold demonstrates the wealth of togetherness, that success is better together, and taking that moment in that golden hour, to share a Chivas Regal and reflect on how far they have come.
The core team were instrumental in delivering this for Craft / McCann, and were involved in a creative and production capacity.
Media - tvc / ooh
PERNOD RICARD: CHIVAS PORTFOLIO
Brilliance takes time is all about the journey to perfection and the time it takes to create perfection. This is demonstrated using precious gems, which have been forged over time to create their perfect appearance.
The core team were instrumental in delivering this for Craft / McCann, and were involved in a creative and production capacity.
Media - ooh
Kencko
New to the scene,, freeze dried smoothie brand Kencko had been advertising to the US market in the d2c space, using very obvious information based direct response advertising.
They wanted to create something fresh and new, to take this space by strom, and led with two very different brand response tvc’s, showcasing the brands ‘freeze dried magic’ and how it can save you time in your day when consuming a smoothie.
The core team were instrumental in delivering this for OPC, and were involved in a creative and production capacity.
Media - tv
Bike Club
Bike Club are a unique start up offering a bike subscription service for kids.
This campaign was to showcase how simple and easy it is to subscribe, and exchange a bike as a child grows, and was created through a set of short online films, accompided alongside a 20 sec overall brand focused film.
The core team were instrumental in delivering this for OPC, and were involved in a creative and production capacity.
Media - vod / social
Let’s have a chat.
Email: dan@contentreationshop.co.uk
Contact form: https://www.contentcreationshop.co.uk/contact-8