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Lean Canvas

Jiří Urban

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Start up idea

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Start up idea

Some learning

Very little learning

Most learning happens here

Requirements

Development

QA

Release

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Expectation

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Reality

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Lean Canvas

  • One page business plan
  • Nothing is wrong, it's all about learning
  • Everything needs to be verified with real customers.
  • Shouldn't take more than 20 minutes

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Spend more time with building and not planning!

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PROBLEM

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Problem

  • List your top 1-3 problems
  • Specify customer problems that your product is meant to solve

Existing Alternatives

  • List your closest competitors that are already solving the specified problems
  • Nothing is the biggest competition

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Customer Segments

  • Narrow down the customer segment as accurately as possible
  • Separate users and customers

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Early adopters

  • Specify the actual people who will be the first to use the raw product and provide feedback

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Unique value propositions

  • Describe the uniqueness of your product and show its key difference from the existing alternative
  • Keywords for early adopters
  • Focus on finished story benefits

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High level concept

  • Shape a short and easy to understand statement about your product
  • Find something similar - Uber is like a taxi but cheaper, safer and more flexible

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Solution

  • Outline a possible solution for each problem
  • Name 3 main features which will help customers with their problems

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Develop a product that meets the needs of your customers!

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Channels

  • Specify communication channels to reach out to your target audience

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Social network is not enough!

  • Find something budget friendly
  • Conferences, word of mouth, networking...

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Cost structure & Revenue Streams

Cost structure

  • List your costs!
  • Development, marketing, time....

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Revenue streams

  • List the ways your product will generate revenue from customers
  • Premium, Freemium, trials....

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Key metrics

  • Define key tracking metrics to measure the progress of your business
  • What you want to achieve?

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Define a number which will show "GJ"

  • Define a start when you'll start to measure
  • Define a point when customer gets added value

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Unfair advantage

  • A special thing about your idea that your competitors are not able to copy

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Life's not fair!

  • You won't survive without advantage.
  • Being first is not a competitive advantage

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Lean Canvas

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  • Solution is not the product. The business plan is your product.
  • Risk vs. Uncertainty
  • Identify and mitigate potential risks!
  • Update your Lean Canvas on regular basis