Seabreacher Water Sports
SEO & SEM PROPOSAL
CREATED BY: Adeeb Al Madi
CREATED FOR: Jan
CREATE DATE: 06.11.2023
VALIDITY: 30 days
Project Objectives:
Based on these objectives, within this document is a clearly defined approach that leverages our experience spanning almost 20 years, working with some of the largest businesses in multiple industries, around the world. A summary of our offering is outlined below:
Based on our understanding of Seabreacher Water Sports business and the scope of work outlined, we believe that we're a great fit for your business in relation to this project. Here's why:
By working with NEXA you can expect a partner with a highly refined process that leverages almost two decades of experience, a fully committed and professional team and cutting edge, experience-based insights, strategies and implementation. We look forward to the opportunity to work with Seabreacher Water Sports team and grow our partnership.
EXECUTIVE SUMMARY
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
OUR SOLUTIONS
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
HUBSPOT
WEB3 & METAVERSE
PHOTO / VIDEO
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
OUR CLIENTS
PROJECT BRIEF
NEXA will lunch, Monitor and optimize your Google Ads campaign through analysing data with key reporting. We will collaborate with you to achieve the highest results by continuous strategic recommendations.
Implementation of SEO in English and support including SEO strategy.
Along with your technical SEO implementation we will produce content for both your own website blog and guest posting through digital PR publications to aggressively build your Domain Authority.
WHAT YOU NEED
Seabreacher is one of the leading water sports companies in the United Arab Emirates. They introduce many different water sports activities and recreation entertainments that are suitable for all customer who wants to level up their stay on beaches
They are seeking to appoint an SEO agency to develop a strategy for their website that includes competitor analysis, keyword analysis and recommendations, content optimization, SEO and content marketing.
Based on our initial research, we believe that your website has the potential to not only rank better but also generate high-quality traffic that will generate a stream of sales leads for the business.
Our strategy focuses in part on ensuring that the technical elements of the website are optimized and up to standard, however, the main focus is on content and the impact that this content can have on your overall Search Engine Visibility, the Search Engine Visibility compared to competitors, the impact on traffic and the value of this traffic in real terms.
We believe that our strategy, if implemented correctly, would not only increase qualified traffic to the website but also drastically reduce the reliance on media campaigns currently being utilized to drive traffic to their website.
Within the following pages, we'll outline our approach, the processes employed and how we will measure success.
PROJECT BRIEF
CREATIVE
CONTENT
CREATION
WEB
SOCIAL
PERFORMANCE MARKETING & SEARCH
SEO
WEB3 & METAVERSE
PHOTO/ VIDEO
RECOMMENDED SOLUTIONS FOR SEABREACHER WATER SPORTS
Search Engine Ownership:
Optimization of all new content created as part of the Search Engine Ownership strategy
SEABREACHER WATER SPORTS
WEBSITE FREE TECHNICAL AUDIT
SEABREACHER WATER SPORTS WEBSITE FREE TECHNICAL AUDIT
An 56% or E grade on GTmetrix report means that the website is performing very poorly, and it needs significant improvements to meet industry standards.
SEABREACHER WATER SPORTS WEBSITE FREE TECHNICAL AUDIT
These audits are identified as the top issues impacting your performance.
SEABREACHER WATER SPORTS WEBSITE FREE TECHNICAL AUDIT
Website fully loading speed in more than 11.01 seconds, this is needs to be improved. Seabreacher Water Sports website should take into consideration the following steps to improve further:
QUICK WINS/RECOMMENDATIONS
OUR APPROACH
Marketing Qualified Leads
Organic
Search Traffic
Sales
Qualified Leads
SEO - QUALIFIED TOP-MIDDLE OF FUNNEL TRAFFIC
1
2
3
SEO plays an integral role in the lead generation and conversion process and can influence overall success for a website.
It's therefore important to understand the role that SEO plays in this process and by ensuring that your business is visible when your customers or prospects are searching for your offering, you'll be generating cost effective traffic that is more sustainable than paid advertising such as Google Adwords and Social Media traffic that provides a costly one-time visitor to your website.
That's why we focus on creating click-worthy content as part of our approach and we'll explain more within this proposal.
As with many areas of digital marketing, SEO activities differ from agency to agency. Our process and methodologies have been perfected over 18 years of providing this service and our awards wins are a testament to our success and the success we create for our clients.
Here's our Managing Director, Andrew Thomas, to explain more about our approach:
OUR PROCESS - SEARCH ENGINE OWNERSHIP
The ultimate goal of search engine optimization for a business is to rank higher on search engines such as Google than your competitors. It's that simple. What gets you there is less simple but can be summarised in 2 simple points:
If you have a superior website from a technical perspective and have volumes of higher quality content than your competitors, you will outrank them.
If your website outranks competitor websites, the benefits are huge:
THE TRUTH ABOUT SEO & OUTRANKING COMPETITORS
01
02
The quality and volume of content contained within your website.
The technical quality of your website.
You'll get more traffic to
your website than they will
You'll receive more conversions / leads
You build a tangible value to your business. SEO is an asset that has a value
It's important that you understand our approach to SEO. At NEXA, we believe that companies should have the objective of 'owning' the search engine results pages relevant to your business and have termed this philosophy "Search Engine Ownership".
This short video will explain the process in more detail:
OUR APPROACH: SEARCH ENGINE OWNERSHIP MINDSET
When considering SEO for your business, you need to ask yourself whether you
If you’re looking for just (A), NEXA may not be the right agency for your business.
If you want your business to own search engine results pages, NEXA is the only agency for you and we want to embark on a Search Engine Ownership journey with your business.
Our approach focuses on 3 main areas - areas that are important for any business:
1. Your company's search visibility
2. Your search visibility in comparison to your competitors
3. The value of organic traffic in actual currency
OUR APPROACH: SEARCH ENGINE OWNERSHIP MINDSET
A
B
if you want your business to own the search engines for searches relevant to your business
want your website to be optimized for search engines
What is Search Visibility?
If you've ever searched Google for a product or service that your business offers, just to see if your website ranks, what you are actually looking for is to see how visible your company is for that specific search.
Search Visibility is a metric that can be measured to see how visible your company is across every possible search term related to your business.
SEARCH ENGINE VISIBILITY
Search Visibility
THE PROCESS EXPLAINED
One on one session with the organisation and the NEXA team to help understand the business better - objectives and goals
1. Immersion Session
Designing content with search engine in mind - adding keywords and potential topics to the list of searches to bring in traffic
2. SEO and Keywords
Audit on the current content by the team and analysing the gaps and optimizing it with SEO team
3. Content Gap Analysis
Creation of new content clusters, repurposed content and pillar pages focusing on specific keywords
4. Content Clusters
Creation of quarterly plan based on objectives - to include how to target the sector with already existing content and new content
5. Quarterly Plan
Explaining overarching content strategy, how we will use existing content and also create new content to reach our target market
6. Content Workshop
Developing new blogs,sharing repurposed content along with content suggestions - infographic, videos, animations, podcast etc
7. Production
Analysis to see what content is driving the most organic traffic which drives the content plan for month 3-6 in line with your goals
8. Reporting
PHASE 1�MONTH 1
PHASE 3 MONTHS�2 - 12
PHASE 2 MONTHS�2 - 3
THE PROJECT PLAN - 3 PHASE APPROACH
We recommend the following approach:
Launch an advanced audit with the outcomes focused on (a) identifying the technical improvements required on your website, (b) identifying your key competitors and understanding your true Search Visibility measurement, (c) identifying the content topics that will provide real impact for your business and (d) creating an implementation strategy for roll-out.
During this stage, we'll also identify the copy writing processes and tone of voice required of the content that will need to be created for your business.
Throughout the engagement, our team will provide you with regular reports that focus on the key metrics of Search Engine Visibility, Volume of Traffic and the equivalent value of the traffic that we drive to your website through our activity.
A continuous stream of ongoing SEO activity that includes frequent backlink audits and disavowing of rogue backlinks, additional backlink creation including Digital PR links, Wikipedia submissions and content creation & optimisation
INITIAL TECHNICAL AUDIT / WEBSITE HEALTH CHECK
Our 19 point check list has been designed to ensure that your website is tested for every important aspect that can impact its position on Google. Post audit, our team will provide you and your development team with a list of recommendations that will need to be implemented. Our experts will support your development team throughout the process so that the implementation of our recommendations is smooth and ecient. If you’d prefer for our team to make the required changes to your website, we can provide a estimate of this once the audit is complete.
1
DA & PA Check
2
Site performance (Website speed)
3
Device Performance
4
Backlinks
5
Indexed URL Status
6
Black Hat SEO (check)
7
XML sitemap
8
Robots.txt
9
HTTP status codes
10
Error pages
URL Structure
Canonicalization
Meta Titles
11
12
13
Meta Description
14
Headings
15
Business Listing Analysis
16
SERP Analysis
17
Schema
18
Mobile Performance
19
Title Tags
Internal Links
Description & Various Meta Tags
Image Optimization
Heading Optimization
Domain Authority Check
Page Authority Check
Quarterly Profile Cleans
Brand Citation
Competitors
Outreach Campaigns
Local Portals
International Portals
Premium Press Release
QA Sites
Relevant Comments
SEARCH
VISIBILITY
SEO STRATEGY
ON-PAGE�SEO
TECHNICAL
SEO
ONGOING TECHNICAL SEO STRATEGY
Crawlability
Indexation
Page Speed
URL Duplication & Canonicalization
Full Technical Audit
GOOGLE ADS CAMPAIGNS
The role of Search Engine Marketing through channels such as Google is important for businesses looking to convert audiences searching for a product or service into paying customers.
Despite coming at a more premium cost than most social media campaigns, running search ads makes your business visible at the very precise moment that prospects are searching for a product or service that your business provides.
Bottom of Funnel Marketing
Unlike most social media advertising, search focused campaigns are designed to target ready-to-purchase prospects at the exact moment that they are (re)searching vendors for a potential product or service.
The ability to target prospects at the bottom of funnel stage, allows your business to engage with prospects at the buying stage of the purchasing process.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
The Strategic Implementation of the Funnel with Search Engine Marketing
As the diagram above highlights, the sales and marketing funnel plays an important role when aligned to the mindset of a purchaser or decision maker and the visibility of your brand at the right (and to the right person) can make the difference between a lead being generated or a sale being made versus no action.
It's important to understand though, that the funnel needs to be customised for every business. The example on the right shows an adapted funnel that takes into account website traffic drivers (social and display marketing) that is then used to within retargeting campaigns to drive conversion.
OUR APPROACH
Prospect
Social Media Campaigns
Google Campaigns
Display / Banner Campaigns
Customer
Retargeting
Website Traffic
Traffic Drivers
Make no mistake, Search Engine Marketing is a results business, and for over 18 years, our team has worked on almost every industry with over 1,000 clients perfecting our approach. This doesn't mean that we know just how to create great ads and campaigns, but we also have a deeper understanding of (a) buyer mindset, (b) user experience and user journeys; and (c) how to create high-performing landing pages and nurturing campaigns for maximum effectiveness.
Buyer Mindset
Creating ad campaigns based on a business' understanding of a user journey can be effective but in our experience, creating a campaign strategy that is aligned to a customer mindset often yields stronger results.
We use classical frameworks such as ZMOT (Zero Moment of Truth) and different buyer mindset models to help us understanding the process that your target audience follows when making a purchasing decision. This allows us to create a media plan and conversion strategy that is fully customised for your business.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
Landing Pages, Creatives & Copywriting
The quality of a Landing Page can make or break the effectiveness of a campaign, so it's important that you work with an organisation that knows the difference between the two.
Our in-house development team can work with any platform (although we do have a preference for HubSpot) to create a landing page and integrate this within the campaign and your company's CRM. This allows us to understand the impact of the landing page, measuring its effectiveness with a view towards continuous improvement.
It's also vital to use a consistent theme (design and messaging) throughout your campaign and our design team work closely with your development team to ensure that the advertising creatives used to generate awareness have a clear and consistent theme in line with your landing pages.
Highly Personalised Nurturing & Follow-ups
It's unlikely that your audience will become a customer after seeing just one ad or one landing page. It's therefore important that a clear follow up or nurturing strategy is in place so that different scenarios are catered for. This approach will maximise conversion possibilities and may also reduce the length of your sales cycle.
At NEXA, we incorporate a combination of automated email nurturing, retargeting campaigns and revisit triggers that create customized actions, driven by the behavior of each individual prospect.
A RESULTS-FIRST APPROACH TO SEARCH MARKETING
With an ever-expanding plethora of search engine marketing options available, it's important to understand the different options available to your business.
The summary below breaks down each option in more details:
GOOGLE ADVERTISING OPTIONS
AD TYPE | HOW IT’S USED |
Search campaigns Text ads on search results | Search campaigns let you reach people while they’re searching on Google for the products and services you offer. It's great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services. |
Display campaigns Image ads on websites | Display Campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web. Display also allows you to follow up with retargeting ads to new and existing customers. |
Video campaigns Video ads on YouTube | Video Campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website. |
Shopping campaigns Product listings on Google | Shopping Campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Store owners can also use local inventory ads to promote products available at your physical locations. |
App campaigns Promote your app on many channels | App Campaigns help you find new app users and increase sales within your app. This campaign type uses info from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps. |
Local campaigns Promote locations on many channels | Local Campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube. |
It's important to note the the complexity of setup and ongoing management differs with the type of advert used by your business. For example, the setup of Shopping Ads requires deeper website integration in order to showcase and promote live products and inventory within Google's search ecosystem.
SEARCH ENGINE CAMPAIGN TYPES - GOOGLE SEARCH ADS
Type of ads:
Type of ad assets:
REPORTING
With so many different ranking factors influencing how well a website ranks on the different search engines, it's important to use the best research, analysis and technical tools that help us to provide live insights and real-time data.
NEXA invests over $100,000 a year in enterprise level tools that will be used to measure and analyse the performance of your website on search engines and use this data to justify our approach and methodologies.
In addition to this list of tools on the right, we'll also introduce additional tools if the team believes that additional research and insights are required based on user experience / user journeys that impact SEO, lead generation of revenue-based performance issues.
TOOLS & INTELLIGENCE
Looker Studio is a web-based tool that allows you to create interactive dashboards and reports from various data sources, including Google Analytics, Google ads, social media and others.
Your website's SEO performance changes on a daily basis due to frequent algorithm updates by the major search engines that impact how your website is ranking.
Therefore, rather than rely on monthly reports that present historical and often, outdated information, our team will create a LIVE reporting dashboard that allows you to see how your website is performing in real-time.
This allows you to not only understand live performance but also adjust strategies for immediate impact.
LIVE REPORTING DASHBOARDS
LIVE REPORTING DASHBOARDS
These are the main advantages of GA4:
BENEFITS OF USING GA4
Some potential consequences of not upgrading to GA4 include:
WHAT HAPPENS IF YOU DON’T UPGRADE TO GA4?
GET STARTED WITH GA4
If you don't already have a Google Analytics account, we will get you ready
1. Create a Google Analytics account:
Once we have created a Google Analytics account, we can set up a new GA4 property by following the prompts in the account setup wizard.
2. Set up a GA4 property
After setting up the property, we will provide you with a tracking code that you need to install on your website or app. This code will allow GA4 to collect data about your website visitors or app users.
3. Install the GA4 tracking code
GA4 uses data streams to collect data from different sources, such as websites, mobile apps, or other digital platforms. We will configure data streams in the GA4 admin settings.
4. Configure
data streams
GA4 uses events and conversions to track user interactions and business goals. We will set up events and conversions in the GA4 interface or using code on your website or app.
5. Set up events and conversions
GA4 offers a range of customizable reports and dashboards that allow you to track and analyze data according to your business needs
6. Customize reports and dashboards
GA4 offers advanced features such as machine learning and insights that can help you gain deeper insights into your data and make data-driven decisions.
7. Use machine learning and insights
Real-time
reporting
Real-time reporting shows you what is happening on your website or app at the moment. You can see how many people are currently on your site or app, what pages or screens they are viewing, and what actions they are taking.
There are several types of reporting available in Google Analytics 4 (GA4), including:
GA4 REPORTING
User acquisition reporting
User acquisition reporting shows you how users are finding and accessing your website or app. You can see which channels (such as organic search, paid search, or social media) are driving traffic to your site or app, and how effective your marketing campaigns are at attracting new users.
Engagement reporting
Engagement reporting shows you how users are interacting with your website or app. You can see how much time users are spending on your site or app, what pages or screens they are visiting, and what actions they are taking.
Conversion reporting
Conversion reporting shows you how effectively your website or app is driving desired user actions, such as completing a purchase or filling out a contact form.
There are several types of reporting available in Google Analytics 4 (GA4), including:
GA4 REPORTING
Retention
reporting
Retention reporting shows you how well your website or app is retaining users over time. You can see how many users are returning to your site or app, how often they are returning, and how engaged they are on subsequent visits.
Monetization reporting
Monetization reporting shows you how much revenue your website or app is generating, and where that revenue is coming from.
TEAM STRUCTURE
PROJECT INPUTS & STRUCTURE
For projects such as this, NEXA will deploy a vast number of resources to ensure the successful completion of your SEO.
The following teams will be actively involved in the project at the relevant stages:
Project Management
SEO Team
Client Strategy Team
Content
Development
Team
PROPOSED TEAM FOR SEABREACHER WATER SPORTS
Gary
Head of Client Strategy
Ahmed
Account Manager
Jamy-Lee�Senior English Copywriter
Nikhil�SEO Team Lead
Fady Essam�Performance Marketing Specialist
Sarah Tarek�SEO Specialist
Marina Mikhael�Digital Performance Marketing Team Lead
Anosh�Performance Specialist
Caryn Oram�Copywriter
Adeeb
Supporting Account Manager
CASE STUDIES
Allianz Travel offers international travel insurance. One of its greatest lead generation challenges is the highly competitive industry. Allianz Travel partnered with NEXA to overcome this and increase UAE-targeted online purchases of various travel insurance products, including Schengen, Global, UAE Inbound Product, Annual Multi-trip, and Haj & Umrah. NEXA worked on Google search for the company and created bidding to target cost-per-action, a Google Smart Bidding strategy, which sets bids to increase conversions at or below the target cost-per-action.
NEXA then placed bidding on high search volume keywords, optimising campaigns using negative keywords and creating ad assets based on the targeted keywords. The goal was to build audiences based on the target market and by using best-practice landing pages we achieved a high site-conversion rate.
From April to July 2021, the client received 1,670 online insurance purchases. In monetary value, the client received a total conversion value of AED 443.41K, an exceptional 366% return on investment.
CASE STUDY
Performance Marketing
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Increase UAE-targeted online purchase of various travel insurance products like Schengen, Global, UAE Inbound Product, Annual Multi-trip, and Haj & Umrah.
CLIENT:
SECTOR: B2C - TRAVEL INSURANCE
12.10%
1670
plus conversion rate
online insurance purchases
AED 95K
spend
AED 443.41K
total conversion
value generated
366%
ROI
Savoy Hotel Apartments are situated in 4 locations across Dubai, namely Savoy Suites, Savoy Crest, Savoy Park and Savoy Central. Savoy approached NEXA in June 2018 for marketing services. Savoy’s marketing efforts were previously limited to affiliate marketing, offline advertising, and email marketing to existing databases.
Additionally, 2020 saw the COVID-19 pandemic shut down the tourism/hospitality industry, which caused additional challenges for Savoy, including widespread cancellations due to travel restrictions. Savoy had a small marketing budget at the time.
While Dubai-based properties were susceptible to challenging market conditions, competition for affordable accommodation in the city had increased and rates had decreased, Savoy wanted to work with an experienced growth marketing agency like NEXA to help them unlock revenue opportunities using innovative digital marketing strategies.
CASE STUDY
Search Engine Optimisation
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
Generate conversions (hotel bookings) through organic traffic from GCC nations, Europe, India and Nigeria, and rank for high value targeted keywords.
82%
1,100+
AED 2.1
million+
500+
of total organic traffic is from new visitors.
CLIENT:
SECTOR: HOSPITALITY
38%
2.6 million
100+
of organic traffic
generates the most revenue.
hotel room bookings have
come from organic traffic.
search impressions in the last 16 months.
generated in revenue through organic transactions to date
(Aug 2018 - 30 June 2021).
keywords ranking on the
first page of Google.
high competition keywords
ranked in only three months.
Dr Joy Dental Clinic is a leading dental healthcare provider in Dubai, with five clinics in Jumeirah, BurJuman, Mirdif, Karama and a specialized Pediatric and Orthodontic Center in Umm Suqeim, Jumeirah. All of the dental clinics have a professional team of dental specialists and dentists and are equipped with the latest dental technology and state-of-the-art laboratory.
Dr Joy exists in one of the most competitive markets (Dubai) and as such have to be proactive / reactive to ever changing market conditions and competitor activity.
CASE STUDY
SEO
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
CLIENT:
SECTOR: B2C - MEDICAL
11,000+
200+
organic sessions monthly
organic leads each month
100+
keywords ranking number 1 on Google.ae
Click HERE to view more case studies
Dr Joy Dental Clinic is a leading dental healthcare provider in Dubai, with five clinics in Jumeirah, BurJuman, Mirdif, Karama and a specialized Pediatric and Orthodontic Center in Umm Suqeim, Jumeirah. All of the dental clinics have a professional team of dental specialists and dentists and are equipped with the latest dental technology and state-of-the-art laboratory.
They exist in one of the most competitive markets (Dubai)
CASE STUDY
BACKGROUND STORY
OBJECTIVES
CHALLENGES
SOLUTIONS
RESULTS
CLIENT:
SECTOR: B2C - MEDICAL
2 million +
9,000+
Impressions
Total engagement
600+
Qualified leads
Click HERE to view more case studies
Performance Marketing
TESTIMONIALS
CLIENT TESTIMONIAL - TOSHIBA
I have been working with the NEXA team for 1 year and my experience was great. They are extremely knowledgeable and reliable. They took extra effort in customizing the HubSpot account based on our requirement.
Highly appreciate all the great work done and look forward to a successful & long term partnership.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
CLIENT TESTIMONIAL - LIV MARINA
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.
Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
CLIENT TESTIMONIAL - ROVE HOTELS
COMMERCIAL PROPOSAL
COMMERCIAL PROPOSAL SEO & SEM
SEO & SEM | PRICE | QTY | SUBTOTAL |
SEO Technical Audit Full Website Technical Audit using NEXA's 19-Point Website Performance Checklist. - Keyword Research - Benchmarking Keyword ranking - Competitor Analysis Search Engine Optimization (In English) - Keyword Targeting - Indexing on Google and Bing (Including Sitemap & Robot.txt files updates) - Core Vital Issue Checks and Fixes (For Website Speed Optimization) - Creation of new website pages and content for keyword optimization On-Page SEO: - On-page SEO for all new content created (Page Titles, Meta Descriptions, Headers and Keyword Density recommendations) - Overall Website Content Reviewing & Recommendations (Based on keyword density & targeted keywords) - Schema Updates Off-Page SEO: - Back-linking Activity - Digital PR Website Sourcing - Google My Business Optimization (Set up included if required) - Reporting: - Monthly Performance Reports - Goal Tracking & Reporting (Google Search Console & Tag Manager - Set up included if required) - Reports include Search Visibility, Competitor Comparison and Exact $ Value of Earned Traffic - SEM Campaign Details Campaign Duration: Ongoing 12 months Campaign Types: Lead Generation - website traffic Number of Campaigns: 1 per month Audiences Location: UAE Number of Platforms: 1 Recommended Platforms: Google Ads (search) Languages (Ad Copy): Included in English Landing Page: Direct to the website Media Plan: Projections will be provided following campaigns specifics briefing between your team and NEXA performance team Campaign Setup: Keyword setup, ad objective setting and conversion tracking per campaign / ad set Campaign Optimization: Inclusive of budget re-allocation, Keywords targeting adjustments, campaign creative adjustments as required Account Management: Ongoing communication between your team and your NEXA Account Manager Live Dashboard: Built in Google Data studio for real time campaign performance reporting | AED 10,000.00 | 1 | AED 10,000.00 |
| SUBTOTAL | AED 10,000.00 | |
| VAT (5%) | AED 500.00 | |
COST PER MONTH INCLUDING VAT | AED 10,500.00 | ||
Terms & Conditions
This price is valid for both services together only
Minimum term contract = 12 months. Thereafter 30 day termination notice applies
Payment terms: In monthly advance upon signing the contract
Payment options: Cheque or Bank Transfer
COMMERCIAL PROPOSAL
Landing page Design & Development | PRICE | QTY | SUBTOTAL | |
Creation of Campaign Landing Page (optional) Custom design approach, inclusive of:
| AED 5,000.00 | 1 | AED 5,000.00 | |
| SUBTOTAL | | AED 5,000.00 | |
| VAT 5% | | AED 250.00 | |
| COST PER MONTH | | AED 5,250.00 | |
COMMERCIAL PROPOSAL - WEBSITE TECHNICAL FIXES - ONE TIME FEES
Maintenance | PRICE |
Developer Assistance (optional) Inclusive of 10 hours web development assistance for the implementation of the website audit recommendations | AED 4,000.00 |
| |
Payment terms: Yearly in advance Payment options: Cheque or bank transfer | |
SUBTOTAL | AED 4,000.00 | |
VAT (5%) | AED 200.00 | |
ONE TIME FEES INCLUDING VAT | AED 4,200.00 | |
THANK YOU