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What the heck is Anime

Anime is a style of animation originating in Japan, characterized by its vibrant art and unique storytelling techniques.

Anime is a global phenomenon with millions of fans spanning diverse age groups and demographics

Genres: action, romance, fantasy to slice of life and science fiction, offering a universal appeal

$25+ billion industry influencing fashion, music, gaming, and entertainment worldwide

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How is Anime popping up in culture today?

Streaming dominance: Platforms like Netflix, CrunchyRoll and Disney+ are investing heavily in anime content (CyberPunk, Attack on Titan, and My Hero Academia)

Pop-culture fusion: Collaborations with mainstream artists like Billie Eilish’s “Happier than ever”. In 2021 Happier than Ever: a love letter to Los Angeles was released on Disney+ blends live action performances with animated sequences.

Additionally, fans have created anime inspired videos set to “Happier than Ever”, showcasing the song’s resonance with anime culture

Social Media Trends:Anime aesthetics driving TikTok trends, memes and Instagram reels

Event Popularity: Record attendance at Anime conventions globally

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Examples of Luxury Fashion Using Anime

Gucci X Doraemon 2021

Longchamp X Pokemon 2020

Loewe X Studio Ghibli

Maje X Sailor Moon

Louis Vuitton X Murakami

9 examples of how major brands are mastering anime advertising

5 Japanese Anime Fashions Collabs

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Louis Vuitton X Murakami

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Why it works

Emotional Connection: Anime evokes nostalgia & emotional resonance

Target Audience: Appeals to affluent Gen Z and Millennial audiences who grew up with anime

Cultural Coolness: Positions brands as culturally attuned and innovative

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What opportunities can Lexus have with an Anime documentary series?

Brand Storytelling: Use anime to narrate the craftsmanship, speed, and innovation behind the new Lexus sports car

Cultural Relevance: Leverage anime’s cultural popularity to help Lexus resonate with a younger, affluent, tech-savvy customers

Global Appeal: Connect with anime’s massive global fanbase aligning with Lexus international luxury reputation

Unique Visuals: Utilize anime’s distinctive art style to create striking, memorable content that stands out in the automotive industry

Collaborations: Partner with top anime creators or studios for authenticity and credibility