SOCIAL MEDIAPRODUCT MANAGEMENT

END TERM EVALUATION

Hello!

WE are... here on behalf of whole team to give presentation on our work in the project Social Media Product

Management

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What the project is all about?

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The project is centered around the ideation of a custom Social media platform that we will showcase at the end. Concepts taught throughout the project will be useful in market research, product analysis and product design of the custom platform.

During development of features, Three Horizons Innovation model, Features Table, SWOT Table etc would be used to determine the possibility, viability and desirability of the product.

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TIMELINE

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Week 1 (25 May,,2022 to 31 May,2022)

Concept of “MAYA”.

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• 25th may,2022 - Resources for week” 1 given”’
• Peter Thiel's session at Stanford.

Monopoly or competitor

Starting with small market

Last mover advantage

Derek Thompson’s TEDx

MAYA Principle

30th may,2022 - Assignment 1 for week 1 given.

• 31st may,2022 - Assignment 1 submission date..

First offline meeting to discuss all about week 1.

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Week 2 (2 June,,2022 to 9 June,2022)

Basics of product management.

Basics of marketing.

SWOT analysis.

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• 2nd june,2022 - Resources for week 2 given.

NPTEL videos (about market strategies and competitive analysis).

Ansoff Matrix

Video on Strategic Inflection points and talk with Clayton

Christensen

• 3rd june,2022 - Assignment 2 given for week 2 (consisting individual as

Well as group project).

• 8th june,2022 - deadline for the submission of assignment 2.
• 9th june,2022 - offline meeting to discuss the ideas related to week 2 resources and assignments.

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Week 3 (10 June,,2022 to 17 June,2022)

Finding Product-Market fit.

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• 10th June,2022 - Reading assignment of a Book on “Mom’s Test”.
• 12th June,2022 - Resources for week 3 given.

Eric Migicovsky’s Video on how to talk to customers.

Figma tutorial video on designing.

• 22nd june,2022- Offline meet of Week 3 to discuss the ideas related to

resources and reading assignment.

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Week 4 (11 july,,2022 to 17 July,2022)

Understanding KPI

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• 11th July,2022 - Resources for week 4 given.

Neil patel’s video to learn more high converting

Landing pages.

• 12th July,2022 - Assignment given for completing the Figma-based

product, also to justify the KPIs used with it and

complete documentation .

• 16th july,2022- deadline for submission of figma prototype.
• 18th july,2022- deadline for submission of respective documentation.

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PRINCIPLES LEARNT TILL NOW

• Concept of MAYA.
• Basics of product management.
• Basics of marketing.
• Competitive analysis(SWOT & Features Table).
• Customer Segmentation(Mom’s Test).
• Finding Product-Market fit.
• Understood how to use figma for UI/UX designing.
• Concept of KPIs and how to implement it.

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Learning Outcome!!

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Strategic inflection point and handling it

Learned how to develop a product based on user needs

Our Projects

• Students spend a lot of time on social media sites like Instagram and Facebook, so we decided to create one for IITK students where two students may communicate and chat about anything they want.
• However on our quest to gauge market demand we got to the idea of anonymous video calling and anonymous chat portal platforms which currently form the core basis of our platform “IITKONNECT”.

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• To address the problem of complicated and irrelevant material available on the internet for a particular domain/interest and wade off the shyness we feel in asking for help from someone with experience, we came up with the idea of Assist.
• Here, you can talk anonymously with various mentors and learn from the community and resources available on our app. You can even find trending interests and domains to explore yourself further.
• It also offers random pairing with someone of similar interest and connect the two of you.

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• This App SPOL is familiar with OLX where students in campus can buy or sell products. The team came up with this idea by watching old coolers and old bicycles near our hall.
• Also the price of these inside our campus is not satisfactory. Most of us feel it to be overpriced.
• We thought “what if this was sold?”
• Both the buyer and the seller can use these apps to conduct secure online transactions.
• People can easily and rapidly interact with other users by using these global classified platforms.

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• The aim is to comprehend some useful market research principles, such as product analysis and the development of custom platforms for products. Our product is an online grocery app that will provide campus vendors with an online platform for hosting their shops.
• We are also aiming to increase availability and variety of products to campus community as well as increase the ease of purchase by adding facilities such as home deliveries and offers.

Team Structure

The total mentees have been divided into 4 different teams with 8 members each.

Each team has a leader who is assisted by the team members in completing the project.

Team assignments are also given every week in which all the members work together and a brief presentation is also given.

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Thanks!

Any questions?

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