Every Swipe Saves Lives: Turning Credit Card Purchases into Rescue Funding
Rachael Ross
Overview
Credit One Bank, a leading financial services company, partnered with Best Friends Animal Society to make it simple for everyday consumers to help save homeless pets. Through a co-branded credit card, Credit One turns daily purchases into critical funding for Best Friends’ mission to bring the country to no-kill by 2025.
Goals
Goals
Strengthen Credit One Bank’s corporate social responsibility (CSR) commitment and brand loyalty among animal-loving cardholders.�
Partnership Highlights
Co-Branded Credit Card:
Launched an exclusive Best Friends Visa® Credit Card. Every purchase earns donations for Best Friends at no additional cost to cardholders.
$1 Million Commitment:
Credit One Bank pledged at least $1 million in funding through this program, directly supporting spay/neuter, adoptions, and community outreach.
Partnership Highlights
Customer Engagement:
Cardholders receive special Best Friends updates and success stories, strengthening their connection to the mission.
Joint Promotions:
Integrated marketing across Credit One’s digital platforms and Best Friends’ website drives card sign-ups and educates new audiences about Best Friends’ lifesaving work.
Impact
Impact
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Elevated Credit One’s reputation as a company that gives back to causes customers care about deeply�
What’s Next?
Credit One and Best Friends are exploring expanded benefits for cardholders, such as exclusive pet parent resources, adoption fee discounts, and special donation match campaigns during peak giving seasons.
Quote
“This partnership makes it easy for our customers to give back in a meaningful way, every single day. Together, we’re helping to Save Them All.”
— Credit One Bank Executive Team�
Impact Story
�When longtime Best Friends supporter Anna adopted her cat, Ollie, she wanted to do more than just give him a home — she wanted every part of her life to help save other pets…
Impact Story
…With the Best Friends Visa® Credit Card, powered by Credit One Bank, she can. Every coffee, every grocery run, every gas fill-up quietly turns into lifesaving dollars for animals still waiting for families of their own. Credit One’s innovative co-branded card program has unlocked over $1 million in flexible funding, allowing Best Friends to respond swiftly to urgent needs — from natural disasters to sudden shelter overcrowding.
Key Takeaway
Credit One Bank’s partnership with Best Friends creates sustainable funding and a strong emotional connection with pet-loving consumers, helping to save the lives of homeless animals across the country.
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Thank
you