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THIS SLIDE DECK HAS BEEN UPDATED AND MOVED TO A NEW DECK.

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EXPLORE THE UPDATED LIST OF 150+ CUSTOMER JOURNEY MAPS HERE : https://www.userinterviews.com/blog/best-customer-journey-map-templates-examples

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CONTENTS

  1. Empathy Maps
  2. Current + Future State Maps
  3. Detailed Customer Journey Maps
  4. Layer Maps
  5. Service Blueprints
  6. Day in the Life Maps
  7. Infographics + More

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EMPATHY MAPS

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How to use this deck

Customer journey mapping takes a lot of time, effort, and collaboration. Using a ready-made template, or adapting an inspiring example to fit your needs, makes things so much easier. We scoured the internet to put together this collection of over 140 CJM examples and templates for you to use.

Click the links on each slide to see the full-sized image or download a template (when available). Want to see more slides at once? View this deck in gridview ( ) for faster browsing.

A handy guide to the emojis you’ll see:

  • 📄 = Printable template (PDF or other)
  • 💻 = Editable template (online or software)
  • 💳 = This template or the required software costs money
  • 💡 = This example is inspiring, but does not have an editable version

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Click the User Interviews logo on any page to go back to the blog.

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📄 Nielsen Norman Group

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💡 Online Marketing Scoops

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💡 UX Hints

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📄 Template | Workshop Tactics

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💻 Editable template | Creately

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💡 Biggerplate

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💡 Charles Leon

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💻 💳 Axure template | Haloux

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💡 David Gray

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📄 PDF template | Studio/E

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💡 Nielsen Norman Group

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CURRENT + FUTURE STATE MAPS

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📄 PDF template | Nielsen Norman Group

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📄 Template | Copper

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📄 Template | Aerolab

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📄 PDF template | Stephanie Walter

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💻 Miro template | Stephanie Walter

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📄 PDF template | Qualaroo

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📄 PDF template | Bright Vessel

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💡 Bright Vessel

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📄 PDF template | HubSpot

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📄 PDF template | HubSpot

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📄 PDF template | HubSpot

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💡 UX Hints

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💻 Editable template | Venngage

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💡 HubSpot

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💻 Editable template | Creately

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💻 📄 Editable (or printable) template | Custellence

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💡 ProductPlan

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💡 Manifesto

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💻 Editable template | Venngage

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💻 💳 PowerPoint template | SlideSalad

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💡 Copper

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💡 Nielsen Norman Group

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💻 Editable template | Lucidchart

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💻 Editable template| Moqups

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💻 💳 Editable template | ConceptDraw

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💻 💳 Sketch template | Geunbae Lee

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💡 UserTesting

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💻 💳 Sketch template | Geunbae Lee

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📄 PDF template | The Interaction Design Foundation

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💡 Nielsen Norman Group

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💻 Editable template | Lucidchart

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💡 ObjectStyle

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💡 Zbigniew Gecis

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💡 Digital.gov

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💡 ConceptDraw

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💻 💳 PowerPoint template | SlideSalad

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💻 PowerPoint / Google Slides template | Slidesgo

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💡 UXLoot

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💻 💳 PowerPoint template | SlideSalad

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💻 💳 Editable template | ConceptDraw

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💻 💳 Axure template | Haloux

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💻 Editable template | Miro

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💡 CoSchedule

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💡 ConceptDraw

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💡 Figma template | Figma

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💻 💳 PowerPoint template | SlideSalad

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💻 💳 Omnigraffle template | Emily Obyrne

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💻 PowerPoint / Google Slides template | Slidesgo

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💡Qualaroo

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💡 Prototypr

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💻 💳 PowerPoint / Google Slides template | SlideModel

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💻 Editable template | FlowMapp

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💻 Editable template | Creately

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💻 PowerPoint template | Kerry Bodine

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💻 💳 PowerPoint template | SlideBazaar

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💡 Siteimprove

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💻 💳 PowerPoint / Google Slides template | SlideModel

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💻 Editable template | Venngage

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💡 Carol Barnum

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DETAILED CUSTOMER JOURNEY MAPS

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💻 Editable template | UXPressia

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💻 Editable template | UXPressia

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💻 Editable template | UXPressia

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💻 Editable template | UXPressia

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💡 Mind the Product

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📄 💻 Editable PDF template | Columbia Road

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💡 Iris Tong Wu

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💡 Bright Vessel

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💻 💳 Sketch template | Geunbae Lee

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💡 Mad*Pow via Toptal

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💡 SailThru

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💡 Miklos Philips via Toptal

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💡 Treasure Data

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💡 Loretta Neal

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💡 Joanna Ngai

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💡 ConceptDraw

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💡 Spotless

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💡 Adaptive Path via UX Mastery

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💻 💳 Editable template | ConceptDraw

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💡 Qualaroo

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💻 💳 Template available as Omnigraffle Stencil, Visio Stencil, EPS, SVG | Gordon Wells

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💻 Editable template | FlowMapp

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💡 Saiful Nasir

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💻 Interactive Figma template | Adrian Balkwill

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💡 Zendesk

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LAYER MAPS

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💡 Bright Vessel

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💻 Editable template | Venngage

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💡 Jordan Hills

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💡 Om Kantine

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💡 Rocket Source

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💻 💳 PowerPoint template | SlideSalad

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💻 💳 Editable template | ConceptDraw

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SERVICE BLUEPRINTS

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📄 PDF template | HubSpot

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💡 Nielsen Norman Group

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💻 Template | Miro

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💻 💳 PowerPoint template | SlideSalad

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💡 Fresh Tilled Soil

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💡 Studio WAT.R via Service Design Tools

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💡 Bright Vessel

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💻 💳 Omnigraffle template | Graffletopia

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💻 Editable template | Lucidchart

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💡 UXPressia

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💻 Editable template | Creately

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💻 Editable template | UXPressia

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💡 Zbigniew Gecis

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💡 Manifesto

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💡 Fresh Tilled Soil

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DAY IN THE LIFE MAPS

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📄 PDF template | HubSpot

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💡 Treasure Data

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💡 Corporate Traveler

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💡 Measure of America

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💡 HubSpot

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💡 Chiara Galiano

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💡 Emily Emond

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INFOGRAPHICS + MORE

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💡 Zuo Xue

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💡 Crealo Design

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💡 Toptal

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💡 Interactive map | Mad*Pow

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💡 Percolate

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💡 HTS Interior Design

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💡 Zbigniew Gecis

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💡 Pace

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💡 Mind the Product

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💡 jrny.ai

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💡 Boagworld

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💡 Carys Tait

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💡 99designs

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💡 Visually

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💡 Copper

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💻 Editable template | Venngage

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💡 MISC Magazine

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💡 Pie Prapawuttikul, Yongqifang Hu, Jun Zhao, and Jiajin Lan

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💡 Hinge Marketing

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💡 Disney via Reforge

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More resources

Everything you need to create beautiful, effective customer journey maps:

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