1 of 8

PR STRATEGY & BUDGET

Max Sandoval Sample

2 of 8

FYI

2

This is an actual example which was used for an actual business.

The presentation has been edited to remove vital information as well as any strategy or tactics.

3 of 8

AGENDA

  • Media Monitoring
  • Social Media Management
  • Press Release Distribution
  • Media Relations
  • Budget Summary

​

3

4 of 8

MEDIA MONITORING

  • Intelligence Platform
    • Monitor editorial, blog and social data
    • Track stories through media monitoring at any time
    • Track competitors and share of voice
    • Measure ROI of placement and campaigns

​

4

5 of 8

MEDIA MONITORING

  • Media Database & Press Release Distribution
    • Access media database with over 300,000 journalists and outlets
    • Distribute an unlimited number of press releases and pitches, and receive readership and bounce back statistics
    • Build an unlimited number of media lists by searching journalists by name, outlet, beat, or location
    • Target journalists and outlets using our proprietary keyword search that scans their recent published documents

​

​

5

6 of 8

MEDIA MONITORING

  • Social Listening & Analysis
    • Gain new insights about our customers and competitors �with social analytics�
  • Live Newsfeed
    • Pipe rich media directly to your website or intranet
    • Include your own content into the feed�
  • Hootsuite
    • Manages all social media channels (Twitter, LinkedIn, �Facebook, Google+, YouTube)

​

​

​

​

6

7 of 8

NEXT STEPS

  • Leverage EVERYTHING we touch!
    • Events
    • Tradeshows
    • Webinars
    • Whitepapers
    • eBlasts
    • Thought Leadership Content
    • Partnered Opportunities
    • Press Coverage
  • Build on momentum and ongoing activity
  • Track brand awareness
  • Bundle and negotiate with existing packages

​

​

​

​

7

8 of 8

SUMMARY – PR BUDGET PROPOSAL`

8