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The purpose of this Partner Brand Book is to give you—our partners—resources and information to help you promote Google for Education products. What you’ll find in this resource will help you make the most of our partnership and help drive value for our joint consumers.

Co-branding can be tricky, so here are some high-level guiding principles to help clarify:

Your brand should always take the visual lead in marketing that appears on your channels. It should be immediately clear that all of your collateral—including landing pages, event branding, social media, and printed and digital marketing materials—were created by and are owned by your company’s brand, not Google. If any collateral could be mistaken as being owned or created by Google for Education, you’ll need to revisit it to ensure clarity.
Resources in this deck are intended to be used only when marketing Google for Education products. This includes photography, logos, color palettes, typeface (fonts), illustration style, and the like.
How your brand can work together with Google for Education: You can use the resources in this deck to communicate that you are an official partner. The details of your affiliation with Google should always be clear (that is, as a partner, not as sub-brand of Google). In the following slides, you’ll learn how and when to use our branding.

About this Partner Brand Book

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What’s new?

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What’s new?

Latest updates

Note that this slide will be kept up to date with new content, so check back here for updates periodically.

Date	Changes made
July 2025	Provided additional guidance on Google for Education brand hierarchy, messaging, and products
July 2025	Added new guidance for Google’s generative AI tools for education, including Gemini offerings
July 2025	Updated list of Google for Education product logos and visuals
July 2025	Added new principles for co-branding
July 2025	Updated creative reviews and approval process
July 2025	Expanded resources to include Google for Education Partner Marketing Studio, product messaging frameworks, social channels, and more

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Understanding the

Google for Education brand

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Google for Education Brand Hierarchy

Brand overview and messaging

Parent brand

Commitment

Go to market brand

Flagship brands

Core services (products)

Learning

For schools

For everyone*

Google Admin console

Google Meet

Google Forms

Google

YouTube

Google Maps Platform

Google Play

Google Family Link

Google Kids Space

Read Along

YouTube Kids

Google Arts & Culture

CS First

Be Internet Awesome

Applied Digital Skills

Google.org

Grow with Google

*not exhaustive

Chrome Education Upgrade

ChromeOS Flex

ChromeOS

Google Workspace LTI

NotebookLM

The focus of this brand book is on Google for Education �and the brands and core services beneath it.

Google Workspace with Gemini

Gemini for Education

Google Vids

Google Slides

Google Classroom

Google Docs

Google Sheets

Chromebox OPs

Chromebook Plus

Google Assignments

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Google for Education Messaging

Google mission statement

To organize the world’s information and make it universally accessible and useful

Google for Education messaging pillars

Learning mission statement

Google for Education product offering

Tools you can trust

Teach, learn, and manage with Google technology, trusted by over a billion people, to safely access information and boost productivity in a secure environment.

Tools you can tailor

Enhance every teaching and learning experience with customizable settings, controls, and tools that are intuitive and designed with accessibility in mind.

Tools that keep evolving

Google technology is always advancing to help every person in your school community do their best. Make the most of Google training and resources to help both students and teachers succeed.

Technology that powers education

ALT: Tools that help every student and educator pursue their personal potential

Google for Education vision

For the art of teaching and the science of learning

Audience: Education Leaders and Educators

Helping everyone in the world learn anything in the world

Brand overview and messaging

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Chromebook: A range of powerful, secure devices designed to help educators and students create their own learning environment. Chromebooks are manufactured by a number of OEMs.

Chromebook Plus: Devices with the most advanced AI offerings, including generative AI capabilities built right into ChromeOS.
Chromebox OPS: A plug-in device that lets you run ChromeOS on interactive flat panels or smart boards in classrooms, enhancing and simplifying presentation to the front of the class.
ChromeOS: The cloud-based operating system that powers every Chromebook, providing a speedy, simple, and reliable experience with regular background updates.
ChromeOS Flex: A fast, easy-to-manage, and secure cloud-based operating system that lets you run ChromeOS on new and legacy PC, Mac, and Linux systems.
Chrome Education Upgrade: ChromeOS device management that puts IT admins in the driver’s seat to improve educational environments, with enhanced deployment, onboarding, security, and support capabilities within the Google Admin console.

Google for Education Products Overview

Brand overview and messaging

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Devices

Operating System*

Device management

Chrome �Education Upgrade

Brand overview and messaging

Gemini-powered AI capabilities

*ChromeOS Flex can be installed on Windows, Mac, or Linux devices

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How to write about Chromebooks

DO When creating assets or copy that discuss Chromebooks for an education audience, please make the audience clear in the copy description.

DO use ChromeOS devices to refer to the overall category of devices that are sold with ChromeOS without included device management (Ex. Chromebooks, Chromebox OPs, and Chromebook Plus devices).

DO use ChromeOS Flex devices to refer to devices that have had ChromeOS Flex installed to replace the existing operating system.

Brand overview and messaging

DON’T rewrite ChromeOS as ‘ChromeOS Enterprise’, ‘ChromeOS for Enterprise’, ‘Chrome OS’, ‘Chrome’, ‘CrOS’, ‘OS’, or ‘Chromium.’

DON’T refer to ChromeOS Flex as “Flex” or “ChromeOS.”

DON’T use ChromeOS as a possessive plural, do not use ChromeOS’ or ChromeOS’s, use ChromeOS even in the plural.

DON’T use Chrome Enterprise as the umbrella brand for ChromeOS and Chrome Enterprise browser. Chrome Enterprise is NO LONGER the parent brand of ChromeOS and Chrome Enterprise browser. It is now the paid SKU for Chrome Enterprise browser.

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Google Forms: Grading that’s faster, easier, and more automated – create forms, surveys, and quizzes and collect insights that help save teachers time and gauge engagement.
Google Meet: Connect your school community with reliable, easy-to-use, secure video conferencing. Conduct engaging classes, parent-teacher conferences, professional development sessions, and more.
Google Workspace LTI™: A suite of Google Workspace applications which integrates into leading LMS platforms like Canvas and PowerSchool Schoology.
Google Vids: a collaborative video creation app in Google Workspace that makes it easy for students and educators to create engaging videos.

Google for Education Products Overview

Brand overview and messaging

Slide 2 of 2

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Video conferencing

Meet

Storage

Collaboration and productivity

Classroom management and plagiarism detection

Privacy, security, device, and access management

Email and messaging

Calendar

Docs

Sheets

Sites

Slides

Forms

Classroom

Assignments

Admin

Visibility, analytics, and access management

AppSheet

Vids

Generative AI

Drive

Gmail

Chat

Groups

BigQuery

Looker Studio

Gemini

NotebookLM

Brand overview and messaging

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Google Workspace for Education editions and add-ons

Required

1. School’s choose an edition for their entire domain

Education Fundamentals

Education Plus

A suite of innovative features and AI-driven �tools to create more personalized and engaging learning experiences on a secure platform.

*Available at no cost for qualifying institutions

An all-in-one solution with advanced security �and analytics, premium teaching and learning features, and additional AI-driven tools.

$ Cost varies by region (priced for all users)

Google AI Pro for Education

Teaching and Learning

Workspace additional storage

Endpoint Education Upgrade

Google AI Pro for Education

Workspace additional storage

Optional

2. School’s can provide premium functionality for specific users with the purchase of add-ons

Compare editions and add-ons

Brand overview and messaging

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DON’T refer to it as Workspace for EDU

DON’T refer to Education Plus as Workspace Plus

DON’T refer to it as Google Education Workspace

DON’T refer to it as Google Workspace for EDU

DON’T refer to it as Google’s EDU Workspace

DON’T refer to it as Education Workspace

DON’T refer to the editions as Fundamentals or Plus

DON’T refer to the editions as "SKUs"

DON’T use “free” as a short-form descriptor to differentiate from Paid Editions.

DON’T use “free” in a CTA or “free trial”

How to write about Google Workspace �for Education

DO refer to it as Google Workspace for Education

DO use it in a CTA as:�Transform your institution with Google Workspace �for Education

DO use it in copy as:�Google Workspace for Education provides everything �you need to teach wherever you or your students may be

DO refer to the SKUs as editions

DO refer to the editions by their names (Education Fundamentals, Education Plus)

DO remove “free” in a CTA, instead use “Get Started” or “Start a trial”

Brand overview and messaging

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How to write about Google Workspace �for Education

DO use “Without cost” or “Without charge” or “No fee/cost/charge” as a long-form descriptor for Classroom, Fundamentals, and/or Originality Reports

Examples:

Classroom is available without charge for educational institutions, whether they use Google Workspace for Education or a traditional learning management system.
At its core, Classroom is provided for no charge with Google Workspace �for Education Fundamentals to support impactful teaching and learning.
Available without cost for qualifying institutions
Education Fundamentals, the edition available for no charge

Brand overview and messaging

DON’T use “free” as a long-form descriptor for Classroom and/or Fundamentals

Examples:

“Classroom is available free for educational institutions, whether they use Google Workspace for Education �or a traditional learning management system.”

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Google’s generative

AI tools for education

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Paid - Google AI Pro for Education

Empower your entire education�community with generative AI

Gemini for Education

(expanded access to premium models and features)

NotebookLM

(expanded access to premium models and features)xc

Gemini in Workspace

Free of charge

Gemini for Education

NotebookLM

Gemini in Classroom

Upgrade for more integrated, advanced generative AI experiences

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Offering	Description
Gemini for Education	A version of the Gemini app built for the unique needs of the educational community. Built with Gemini 2.5 Pro, the world's leading model for learning, Gemini for Education provides default access to our premium AI models, with higher limits than what consumers get at no cost, plus enterprise-grade data protection and an admin-managed experience — all included in their Workspace for Education edition without charge. This means educational institutions of all shapes and sizes can use cutting-edge AI with peace of mind that their data is protected by industry-leading security.��Gemini youth experience Gemini is now available to users of all ages. Gemini users under 18 get a different user experience than users over 18. Feel free to use the following language with customers: Google built the Gemini experience for younger users after consulting with child safety and development experts. Gemini’s youth experience has extra content guardrails and offers a double-check response feature for fact-based questions. Note: do not say “Gemini for youths” or “Gemini for teens”
NotebookLM	Your personalized AI expert based only on the information that matters most to you. Upload your sources - like strategy plans, education standards, lecture notes and course readings - and NotebookLM can answer questions and generate summaries, lesson plans, study guides, discussion questions, and quizzes — all with in-line citations to ensure accuracy.
Google AI Pro for Education	The license to access Gemini in Workspace apps - like Docs and Gmail - as well as additional premium AI models and features in the Gemini app and NotebookLM. Google AI Pro for Education can be purchased as an add-on to any Google Workspace for Education edition. Starting September 2025, Google AI Pro for Education will replace the Gemini Education and Gemini Education Premium add-ons. Learn more here.

Our generative AI offerings for education audiences

Without charge

Paid

Without charge

Generative AI tools for education

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	Flagship Collection	In-Product Integration
Use case	Gemini capabilities across Google Workspace	Embedded Gemini features or experiences within an existing Google Workspace product/app
Approved convention	“[Flagship] with Gemini”	“Gemini in [Product]”
Example(s)	Google Workspace with Gemini Note: “Gemini for Google Workspace” changed names to “Google Workspace with Gemini” as of June 30, 2025.	Gemini in Classroom Gemini in Gmail Gemini in Docs Gemini in Sheets Gemini in Slides …etc.
Visual asset		Respective product icon (i.e., Gemini in Docs should use the Docs product icon) — not the Gemini spark

Google Workspace with Gemini: Naming approach

Google Workspace with Gemini is the collection of product experiences customers get when they buy Google AI Pro for Education:

1. Gemini in Workspace (aka Gemini in Docs, Sheets, Slides, Forms etc)

2. Expanded access to premium models and features in the Gemini app

3. Expanded access to premium models and features in NotebookLM

Generative AI tools for education

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How to write about Google’s generative AI offerings

for education audiences

DO use “Gemini” as the umbrella term when introducing Gemini-powered solutions like Gemini for Education, NotebookLM and Google Workspace with Gemini

DO use “Gemini for Education” when it's the first time you’re talking about the Gemini app in a given presentation or piece of marketing, to clearly set the context that you’re talking about the version of the Gemini app that is available to Workspace for Education users at no charge

DO choose to lead with either Google Workspace with Gemini (the product) or Google AI Pro for Education (the license), depending on your specific need.

DO after first mention of Google AI Pro for Education in an asset, it can be referred to as Google AI Pro or AI Pro

DON’T while it’s preferable to say Gemini for Education on first mention of the Gemini app, you don’t have to use Gemini for Education on first mention if the context of education is already clear. You can say “Gemini” or “the Gemini app”.

DON’T use “Gemini” more than once in a sentence or description.

DON’T position partnership attribution with Gemini. Instead, position this at the Google for Education or Google Workspace for Education level.

DON’T use “Google AI” unless more than half of the AI features in an asset use non-Gemini AI models.

Generative AI tools for education

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Example One:

[Header] Transform how you teach, learn, and work with Gemini, your AI-powered assistant for education.
[Offerings available without cost] Your school community, including educators, staff, and students can chat with Gemini for Education and NotebookLM free of charge with enterprise-grade data protection to brainstorm ideas for planning and content, differentiate learning materials, summarize content, and more.
[Paid offerings] To empower educators and staff with generative AI across the Workspace apps they already use – like Gmail, Docs and Forms– and expanded access to premium models and features in Gemini and NotebookLM, upgrade to Google Workspace with Gemini by purchasing a Google AI Pro for Education add-on.

Example Two:

Unleash your potential by upgrading to a Google AI Pro for Education add-on. With AI Pro, you get Gemini in Workspace and expanded access to premium models and features in the Gemini app and NotebookLM.

Example Three:

Google Workspace with Gemini is Google’s premium AI solution for education, empowering you to unleash your potential. It brings together the power of Gemini with the collaboration and productivity benefits of Workspace – embedding generative AI into the tools you’re already using every day - like Docs and Gmail - and providing expanded access to premium models and features in the Gemini app and NotebookLM.

Messaging Examples

Putting it all together

Generative AI tools for education

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Topline visual �best practices

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Here’s an abbreviated list with priority guidance to follow and links to details.

For every new creative project, use this as a reminder.

Best practices

Topline visual best practices

Use the horizontal lockup as the primary variation
Adhere to minimum clear space and minimum lockup size (24 dp), to ensure clear brand presence
Use the reverse lockup on images, dark or patterned backgrounds with a minimum of 40% tint
Use the CMYK color version�for print

Logo

If your company is leading, lean into your color palette
If Google is leading, use the core Google colors and neutral tones
Ensure that all content�meets Google's content accessibility guidelines
Use natural skin tones for people
Use color to call attention to areas of focus

Color

If your company is leading, use your preferred font
If Google is leading, use Google Sans for headlines, UI, navigation, and buttons. Use Google Sans Text for long blocks of copy. Use Noto for all non-Latin-based text. Noto is an open-source font that’s visually harmonious across hundreds of languages

Typography

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Here’s an abbreviated list with priority guidance to follow and links to details.

For every new creative project, use this as a reminder.

Best practices

Topline visual best practices

Speak humbly and honestly
Put yourself in your audiences’ shoes, what is useful and interesting to them?
Keep it simple and clear
Speak for a global audience

Voice and Tone

Use simplified UI when conveying complex information
Use original illustrations that serves as visual aids for your content, instead of relying too heavily on sticker sheets
Show diversity in ways that reflect a wide range of ethnicities, ages, cultures, abilities, and skin tones
Add details that help add personality

Illustration

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Understanding Google for Education voice and tone

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Voice and tone

In this section, we’re sharing the principles behind our voice and tone to help you better understand how we talk about Google for Education. This section is intended to help your brand talk about Google for Education. �In order to co-brand and create synergy, it’s important that your company’s voice and �tone have clear distinctions from ours.

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Our voice is:

Humble

Helpful

Guiding, sharing

Honest, human

Fun

Intelligent

Sophisticated

Positive

Our voice is not:

Arrogant

Overbearing

Disinterested, demanding

Pedantic, jargon

Cheesy

Pretentious

Stiff, patronizing

A naysayer

The voice of Google for Education

Voice and tone

Google for Education was designed to fill a need—a natural, human need for collaboration, communication, and connection. The way we communicate is �smart and professional, but always as human as the students and teachers we empower.

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Simple

We aren't robots or jargonauts. We speak to people like they are one of us—because they are.

Smart

We respect our customers and their brains. We speak intelligently but never over explain.

Surprising

Keep the magic, magic. Let customers explore our products and be blown away.

Fun

We keep it light, but never undermine the power of our knowledge and products.

Useful

We create products that work for our customers. We don't sell, we engage and help.

Tone

Voice and tone

We ‘get’ people—we ‘get’ their school/workdays, their challenges, their priorities, their goals, and at the end of the day, the most important thing is that people ‘get’ us.

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For instances where Google is co-funding the development of partners’ Google-specific collateral/campaigns through Marketing Development Funds, refrain from including competitor references via copy, logos, and more, within the same space.

Use agnostic language when possible, when referring to competitor products.

DON’T

Mention competitor products alongside references to a partnership with Google.

“Join our upcoming virtual meeting to hear about the latest updates to Google Classroom.”

“Join our upcoming Zoom to hear about the latest updates to Google Classroom.”

DON’T

Mention competitors in �the same asset.

Competitor references

Voice and tone

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Understanding �Google for Education logos

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By understanding how the Google for Education logo works, you can better understand some of the principles in the following section (Using the Google for Education logo with your company’s logo) and how you can create stronger co-branding.

Understanding our logo

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Wordmark

Understanding our logo

When users see Google logos, they connect the Google brand with all of the ways we show up as a helpful company. So take care to use the Google logo, Google G, and product, or program lockups correctly.

Horizontal configuration (Primary)

This is your go-to version of the lockup.

Stacked configuration

Use this only where horizontal space is limited or in specific co-branding situations.

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Clear space

Understanding our logo

Clear space provides ‘breathing room’ for our logo. It prevents the logo from getting crowded by images, text, or other graphics that compromise its impact and visibility.

The more space you give our logo, the greater impact it �can have.

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Maintain a minimum height of the lockup to ensure legibility in both screen and print scenarios.

(Note: These rules apply to all product logos as well.)

Understanding our logo

Minimum size

24 dp

0.125 in or 3.1 mm

For screen

Minimum height is 24 dp

For print

Minimum height is 0.125 in/3.1 mm

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Understanding our logo

Logo variations �and backgrounds

Full-color logo

This is the standard and preferred version of the lockup. Use on white or light grey backgrounds using a maximum 5% tint of black.

One-color logo

Use the one-color logo when you can’t use the full-color due to production constraints or when the Google for Education brand needs to be present but not emphasized, as in sponsor lists or endorsements.

Reverse logo

Use the reversed one-color lockup on images, dark or patterned backgrounds with a minimum of 40% tint of black, and in most colored website footers.

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Use the full-color logo on a white background with the appropriate amount of white space.

This is the preferred usage.

Use the one-color logo or reverse logo in cases where color reproduction just doesn’t look good.

When used over photographic backgrounds, use one-color versions of the logo to provide contrast. On a light-colored photographic background, use the one-color logo. On a medium-to-dark photo background, use the reverse logo.

Understanding our logo

Correct logo usage

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DON’T

Modify the Google for Education logo.

DON’T

Place the full-color logo on anything but a white background.

DON’T

Place the logo over busy imagery.

Understanding our logo

Incorrect logo usage

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DON'T

Mash up the icon�and logo.

DON'T

Add title or program to wordmark.

DON'T

Distort, skew, warp, rotate, or change the shape of the logo.

DON'T

Use the lockup in copy. Type out Google for Education if used in a text.

Understanding our logo

Incorrect logo usage (contd.)

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DON'T

Use the full-color lockup on a background with a range of 6%⁠—99% maximum tint of black.

DON'T

Add icon to logo.

DON'T

Lock up logo with 5-icons.

Understanding our logo

Incorrect logo usage (contd.)

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Asset		Use case
Google for Education logo		Core logo that should be used in most cases and when promoting assets or events that cover multiple education products (Chromebooks, Google Workspace for Education, Google Classroom, etc.).
Chromebook logo		This logo may be used when promoting Chromebook assets or events for an education audience. It may also be paired with the Google for Education logo.
Chromebook Plus logo		This logo may be used when an asset is focused specifically on Chromebook Plus hardware (Exception: Logo is showing in-product or on-device, such as on a boot up screen image). Note: Google for Education or ChromeOS logos may also be acceptable for Chromebook Plus assets or the Chromebook Plus logo may be paired with either logo.
Chromebox logo		This logo may be used when an asset is focused specifically on Chromebox (including Chromebox OPs).
ChromeOS logo		This logo may be used when promoting Chromebook or ChromeOS assets or events for joint education and enterprise audiences. The Chrome ball is not to be used on its own to represent ChromeOS.

Additional product logos and visual assets

Understanding our logo

Google for Education is our primary logo. Additional product logos should only be applied in the use cases listed below.

Slide 1 of 3

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Asset		Use case
ChromeOS Flex logo		Do not use the ChromeOS Flex logo under any circumstance unless it is already pictured in-product (for example, boot up screen image)
Chrome Education Upgrade product visual		This logo should be used only when promoting Chrome Education Upgrade on online product listings
Google Classroom logo		This logo may be used when promoting Google Classroom assets or when your company has a direct product integration

Understanding our logo

Additional product logos and visual assets

Google for Education is our primary logo. Additional product logos should only be applied in the use cases listed below.

Slide 2 of 3

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Asset		Use case
Google Workspace for Education logo		When promoting just Google Workspace for Education, and AI is not being discussed or highlighted
Gemini for Google Workspace lockup		We are no longer using “Gemini for Google Workspace” – this applied to SKUs that no longer exist.
Google Workspace with Gemini lockup*		When promoting the paid offering of AI features and capabilities within Google Workspace for Education When replacing all “Gemini for Google Workspace” branding Please note: You should not show more than one Gemini lockup in the same layout
Gemini logo*		When talking about the Gemini umbrella of offerings (i.e., Gemini for Education, Google Workspace with Gemini, Gemini in Classroom, etc) When promoting several different Gemini offerings across Google �(i.e., Google Workspace, Google Cloud, Google, etc.)

Understanding our logo

Additional product logos and visual assets

Google for Education is our primary logo. Additional product logos should only be applied in the use cases listed below.

*Note: You must be logged into Partner Advantage to view these files

Slide 3 of 3

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Additional

product icons

Product icons are an important visual tool to show the versatility and capabilities of Google Workspace. This section talks about how to use any of our product icons in layout.

Our Tier 1 products do not always need to be immediately supported by their respective name. Our Tier 2 product icons require the product name type set below or a mention of the product name in supporting copy to the side of the icon.

Understanding our logo

Tier 1

Tier 2

Gmail

Calendar

Drive

Editors*

Meet

Docs

Sheets

Slides

AppSheet

Voice

Forms

Sites

Keep

Admin

Apps Script

Cloud Search

Endpoint

Vault

Work Insights

Tasks

Chat

Vids

Google Workspace p roduct icons*

*Note: You must be logged into Partner Advantage to view these files

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Use this 5-icon lock up when the Google Workspace for Education logo is redundant or otherwise not ideal. Make sure there is plenty of space between any other text or logos and this 5-Icon lockup.

DON'T

Stack or change the order of the product icons in order to maintain consistency and maximize legibility.

Understanding our logo

5-Product icon lockup

Google Workspace hero lineup*

*Note: You must be logged into Partner Advantage to view these files

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This GIF reinforces how Google for Education products work together seamlessly. Add this to your website, videos, and other collateral for a fun, professional-looking finish.

This video is an MP4 version of the GIF to the left and can be included at the end of Google Workspace for Education videos.

Understanding our logo

Google for Education animation

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Using the Google for Education logo with your company’s logo

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In this section we’re outlining how you can use the Google for Education logo alongside your logo. We’ve shared guidelines about logo sizing, spacing, and more.

Co-branding fundamentals

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Google for Education�Co-branding principles

Know who’s leading

Each brand’s role in the marketing effort and subsequent assets should �be clear.

One brand should lead while the other plays support. This will determine which brand’s visual language and messaging to use.

Respect brand guidelines

When featuring Google for Education on partner materials, lean into the partner’s look, tone, and feel.

If Google for Education is leading the effort, lean into the Google for Education look, tone, and feel.

Keep it apples to apples

Co-branding should be done at the same brand architecture level meaning: align enterprise brands with enterprise brands.

Therefore, the Google for Education logo should not show up alongside a partner product brand.

About this Partner Brand Book

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Logo order

Co-branding fundamentals

When both brands are present, the first logo should reflect the company that is presenting the content.

For example:

If it’s a Google for Education ad, the Google for Education logo should be first.
If it’s a partner ad, the partner logo should be first.

The only exception to this rule is in film applications when logos appear at separate times. Then the brand leading the content should be last.

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Logo sizing

Co-branding fundamentals

Displaying two logos within the same application signifies partnership. Give equal presence and visual weight to each identity. Logos may be spaced at opposite ends of a given application surface, positioned side by side, or stacked vertically.

The following pages provide additional guidance on logo spacing and proximity.

Do not mix and match Google colors, icons, logos, and more, into partner-led illustrations. For illustrations that are used in partner-led collateral, use the partner’s own branding.

DON'T

Pair the Google for Education logo with�more than two partner logos.

DON'T

Mix Google colors, icons, and logos with�partner branding.

Do’s and don’ts

Co-branding fundamentals

Partner tagline goes dolor here.

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Imagery

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In this section you’ll find best practices to help you use Google for Education imagery—including Chrome device images, lifestyle imagery, and product feature imagery. We’ve also included some guidance on how you can incorporate illustrations into your co-branding.

Imagery

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Chromebook images

Imagery

This imagery is intended to use when talking about Chromebooks.

Visit the Chromebook�page on Partner Marketing �Hub to download Chromebook �images and get terms of use.

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Lifestyle imagery

Imagery

Use this imagery when talking about Google’s impact on learning and school more broadly, rather than explicitly talking about Google for Education and Google Workspace for Education features and functionalities.

To download, visit the

ChromeOS Partner Drive

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Product feature imagery

Imagery

We’re sharing GIFs/MP4s that demonstrate the latest product features and offerings from�Google for Education. Make sure the version you use is the most recent version. If you want confirmation, get in touch with your�Google for Education contact.

Visit the Partner�Marketing Hub to download�product assets

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Show authentic learning experiences. Aim to tell a story and create a sense of passion, optimism, interaction, and curiosity.

Show people who are diverse in ethnicity, gender, age, abilities, and orientation. Show experiences that are global, local, and outside of traditional classrooms.

Use brand-agnostic devices when you don't want people to focus on a specific device or OS.

Use hero device photos that are bold, clear, and with unpatterned backgrounds.

Photography do’s

Imagery

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DON’T

Force smiles, stage emotions, or overly pose shots. Do not use stock photography.

DON’T

Overly darken an image for a background.

DON’T

Show competitor devices in Google-funded and/or Google co-branded collateral.

DON’T

Show children interacting with Chromebooks without adult supervision (e.g. parents or a teacher) unless they are in a visibly educational setting. More information on our policies regarding children and marketing for Chromebooks can be found here.

Photography don’ts

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Illustration is a common visual tool used by our partners.

If you are promoting a Google-led event or campaign, you are welcome to repurpose our illustrations and assets.

If you are developing your own co-branded asset or campaign, the illustration's style and visual execution should be representative of your brand, while still aligned to Google for Education values.

On the next few slides you’ll find foundational elements of the Google for Education brand and things to keep in mind when creating visuals that will be associated with the Google brand.

Illustration

Imagery

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Illustration

Imagery

Approachable and Inclusive

Friendly: Just like your favorite teacher, our content is friendly, welcoming, human, and sometimes playful. While our goal is always to share knowledge, we’re not afraid to have a little fun.

Designed for everyone: Our products are designed for anyone to use, and we strive to make our content inclusive as well. We reflect a wide variety of races, gender expressions, and abilities so that our community of users can see themselves represented.

Trustworthy: Our customers trust us�to protect their data, and we take that responsibility seriously. We show our commitment to privacy and security through transparent language�and design.

Simple

Education-focused: To resonate with our audience, we use visuals and language that capture the spirit of education. We keep teachers and learners at the center of everything we do.

Helpful

Informative: Our content is clear, concise, and useful. We explain concepts simply, give our users the insights they need quickly, and then let them get on their way.

Supportive: With every product, investment, and piece of content, we work to provide our users with the tools they need to grow and learn on their own terms.

Collaborative: Collaboration and connectivity are central themes in the Google for Education brand. Just as our products and programs facilitate collaboration and connectedness, our content should communicate these themes as well.

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Use simplified UI when conveying complex information.

Use original illustrations that serves as visual aids for your content, instead of relying too heavily on sticker sheets.

Show diversity in ways that reflect a wide range of ethnicities, ages, cultures, abilities, and skin tones.

Add details that help

add personality.

Illustration do’s

Imagery

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DON’T

Use illustrations that are unrelated to the content. Illustration should always support the message.

DON’T

Mix illustration styles. Above Sustainability icons are used with a Privacy and Security icon.

DON’T

Use stock illustration or photography.

DON’T

Scale down detailed illustrations. Illustrations should be simplified at smaller sizes.

Illustration don’ts

Imagery

DON’T

Use dark backgrounds. Instead, build from white or light greys.

DON’T

Use color as a decoration. Be intentional about how color is used.

DON’T

Use any yellows lighter than Yellow 800 as a text color highlight. Yellow text is difficult to read for users with low vision.

DON’T

The Google for Education partner badge signals that a company is an authorized Google for Education partner within the Partner Advantage program.

Customers should not receive the Google �for Education partner badge.

The Google for Education partner badge, shown here, should not be used at the same time as the Google Cloud partner badge. Use the badge that is the most appropriate for your customer audience.

Visit the Google for Education page on Partner Advantage.

Partner badges

Badges and specializations

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Partners can showcase their talents, experience, and customer success to the market through individual certification, Expertise, Specialization, and Premier Level status.

CERTIFICATION

Individual achievement

Get recognized for your professional skills to earn your badge.

EXPERTISE

Organization achievement

Demonstrate customer success across products, workloads, or industry verticals.

SPECIALIZATION

Organization achievement

Stand out among your peers and get recognized by customers and Google sales as a specialist with deep capabilities.

PREMIER LEVEL

Organization achievement

Showcase your Premier status in external materials like press releases, blogs, websites, emails and more (include the full designation with product family and Engagement Model (e.g., Premier Level partner for Google Workspace in the Sell Engagement Model).

Badges and specializations

Sell and Service partner achievement

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Badges and specializations

Premier Partner badges

Google Cloud

Google Workspace

Chrome

Example: Multiple Engagement Badges

Premier badges signal the highest level of proficiency in a particular product family and Engagement Model within Partner Advantage.

Partners who earn them demonstrate achievements within a specific product family and Engagement Model.

Partners that achieve Premier Level across multiple Engagement Models can use separate badges or a single badge that showcases all Engagement Models.

If a partner is releveled from Premier Level status, they should remove the Premier Partner badge from their website and marketing materials.

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Branding�elements

Engagement�line

Primary

line

Badges and specializations

Premier Partner badge: elements

Primary line

The primary line details the special status the badge recipient has within Google Cloud, Google Workspace, or Chrome.

Engagement line

This line categorizes the Engagement Model the partner is authorized for by product: Google Cloud, Google Workspace, or Chrome.

Branding elements

Premier badges can contain Google Cloud, Google Workspace, or Chrome branding elements.

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Premier copy guidelines

Badges and specializations

Partner Advantage Premier Level can be used in external materials (e.g., press releases, blogs, website, emails) if the full designation including the product family and Engagement Model is provided. For example, (Premier Level) + (Product) + (Engagement Model) + (region optional) or Premier Level for Google Cloud in the Sell Engagement Model.

Premier Partner for Google Cloud in the Sell Engagement Model
Premier Partner for Google Cloud in the Service Engagement Model
Premier Partner for Google Cloud in the Build Engagement Model
Premier Partner for Google Workspace in the Sell Engagement Model
Premier Partner for Google Workspace in the Service Engagement Model
Premier Partner for Google Workspace in the Build Engagement Model
Premier Partner for Chrome in the Sell Engagement Model
Premier Partner for Chrome in the Service Engagement Model

Examples

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Badges and specializations

Specialization badges

Specialization badges are the strongest signal of proficiency and experience with Google for Education.

Partners who earn them go through a rigorous technical assessment, employ certified experts, demonstrate repeatable customer success, and have a business plan to invest in their area of Specialization.

DON’T

Don’t use more than two badges on a single placement.

Keep type sizes and icons consistent across both badges.

Application of badges

Badges arrangement do’s and don’ts

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DON’T

Don’t mix stacked and horizontal badges.

DON’T

Don’t use three or more primary badges at a time.

Application of badges

Badges arrangement do’s and don’ts

Distributor

Solution Provider

Distributor

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Here is an example of badges on a website with a white background. They should have no outline.

Application of badges

Badge application: Website

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Application of badges

Badge application: Email signature

Google for Education Partners may showcase a Google for Education Partner badge on their email signature.

A horizontal badge will work best spatially with most email signatures.

Min. Badge Height:�50px

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How to receive badges

Application of badges

Endorsement logo

Go to the Partner logos and badges page on the Partner Advantage portal. If you have achieved Authorization for Partner Level in any Engagement Model and product you can download this badge from there.

Specialization badges

On successful completion of Specialization requirements these badges will be sent by the Specialization team to the partner org upon request.

Premier Level badges

To request your Premier Level badge, fill out the request form on the Partner logos and badges page on the Partner Advantage portal.

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Co-branded events guidance

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When you’re at events, it’s important to distinguish between your brand and the Google for Education brand. Over the next few slides, we’ll share guidance on how you can co-brand your table or booth during your next in-person event. For more best practices, check out our Global Trade Show Playbook.

Co-branded events guidance

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Lead with the Google for Education logo if an event is co-branded but hosted by Google for Education.

Lead with the partner brand if an event is co-branded but hosted by the partner.

DON’T

Don’t make new lockups containing the Google for Education logo and the partner’s logo.

Do’s and don’ts

Co-branded events guidance

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Lead with the partner brand if an event is led by a partner and Google for Education is represented. The Google for Education brand should only be used as a complement.

DON'T

Feature the Google for Education brand as a co-host of the initiative if an event is led entirely by a partner.

Do’s and don’ts

Co-branded events guidance

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Event banners

For co-branded event signage and banners, emphasize the partnership. Each logo should be displayed equally on event banners.

Align the two logos and give equal presence and visual weight to each identity to signify partnership.

Co-branded events guidance

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Event kiosks

For co-branded event kiosks, align two logos to signify partnership, giving equal presence and visual weight to each identity. Do not use the “+” sign.

Co-branded events guidance

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Co-branding in the�digital space

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As online presence plays a larger role in your organization’s marketing efforts, it’s important to make sure your digital presence aligns with the guidelines from this brand book. In this section, we’ve shared examples of some do’s and don’ts for URLs, websites, and more.

Co-branding in the digital space

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Partnership URL

Use the full Google for Education name in conjunction with our partner’s name to show the relationship, always include as a subpage in the URL (that is, after the primary domain). Never use Google for Education as part of the primary domain. Never abbreviate Google for Education. Never use the “+” sign.

Co-branding in the digital space

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salesforce.com/googleforeducation

salesforce.com/google-for-education

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Slide decks and presentations

For presentation slides, align two logos to signify partnership, giving equal presence and visual weight to each identity.

On subsequent slides, include both partner logos in the footer, with one in each bottom corner.

Co-branding in the digital space

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DON’T

Space the logos improperly or make the partnership unclear. The Google for Education logo is against a busy background and has a drop shadow, and uses Google Sans typeface and Google colors throughout.

Properly space the logos and make the partnership language clear, using their own colors.

Co-branding in the digital space

Website

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Use proper badge usage

DON'T

Mix the Google for Education logo with other text.

Email footer

Co-branding in the digital space

Your Name

Job Title

name@partner.com | (123) 456-7890

Your Name

Job Title

name@partner.com | (123) 456-7890

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Approval Process

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How to share your creative assets with Google for Education for Brand Review

Please use this form* to submit your co-branded creative assets and marketing materials for review. We’ll do our best to return any edits and approval to you as quickly as possible, typically within 7 business days.

Marketing materials we'll review: Social, Emails, One-Pagers, Blogs, Paid media banners, Press releases, Swag, Conference booth builds, Decks, Videos, Websites.

Below are a few guidelines and policies that will help expedite approval of your content:

All submissions must comply with Google for Education brand guidelines.
Any announcement (press release/blog post) should indicate that your company is the source of the news, not Google. (E.g., a headline should read: “COMPANY announces new product integration with Google Workspace for Education”.)

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Google for Education social channels and hashtags

Social Channels

X: @GoogleForEdu

Facebook: Google for Education

YouTube: Google for Education

LinkedIn: Google Learning & Education

Blog: Learning & Education

When posting about Google for Education programs and products, please tag us and use our official hashtags. Using consistent hashtags will help your content reach the right people.

Hashtags

Google for Education: #GoogleEdu

Google Workspace: #GoogleWorkspaceEdu

Google Classroom: #GoogleClassroom

Chromebooks: #Chromebooks

Gemini: #GeminiEdu

Resources

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ChromeOS guidelines

Chrome Enterprise guidelines

Chrome Consumer guidelines

Google Cloud and Google Workspace guidelines*

Google Maps Platform guidelines*

*Note: You must be logged into Partner Advantage to view these files

Additional brand guidelines

Resources

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Google for Education messaging framework

Google for Higher Education messaging framework

Chromebook and Chromebook Plus messaging frameworks

Gemini messaging framework for education audiences

Safer learning with Google for Education messaging framework

Additional messaging for

education audiences

Resources

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