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The essentials of press communication

Pitching

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Before pitching

Lead times: Clear understanding of how far ahead the press are working.

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Chosen press-worthy products and strong profile angles.

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Understand that you will be proactively reaching out to relevant features and publications.

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Strong images for the press use.

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How to contact the press…

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Email.

@prdispatch

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Good to knows

● Use keywords within subject & body

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● Short & impactful

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● Lead with a hook (subject line)

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● Embed or attach low res images

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● Include relevant information:

● Price point� ● Hyperlink

● Quote

● Expertise

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Follow advice in Product & Profile pitching overviews on what information is relevant for each pitch

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Pitch templates

Pitch templates for each type of pitch

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Frequency

Proactive opportunity from database

  • 1 x pitch
  • 1 x follow up (5-7 days after)

12 weeks later

  • 1 x pitch
  • 1 x follow up (5-7 days after)

Repeat every 12 weeks

Proactive

Request

Request opportunity from database

  • 1 x pitch
  • 1 x follow up for Christmas Gift Guides only
  • No follow up for any other requests

Products pitched will evolve dependent on time of year or new launches

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Profile angles pitched will evolve dependent on current events or business updates

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  • No response… no worries.

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  • Can be picked up months later when relevant.

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  • Brands on their radar are the ones that get featured.

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  • Connect on relevant social channels.�
  • Look out for coverage without a response.

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Good to knows