TECHNOLOGY FOR BETTER ENVIRONMENT & COMMUNITY

Why & How

Environmental Issues

Community Issues

Tons of NFTs with no utility for holders

Small amount of NFTs with outward impact

Too many loyalty program, hard for customer to maintain

FIRST COLLECTION: THE SATWAS BAND**

>

3,653 (1708 + 1945) NFTs

** Chosen based on Rekapitulasi Peningkatan Populasi Satwa

Terancam Punah Prioritas, Statistik 2019 KLHK.

Benefit

REWARDS FOR SUPPORTING ENVIRONMENTAL AND COMMUNITY CAUSES

Blockchain-validated proof of donation

01.

Free National Park / Zoo entrance*

02.

Discount or Special Prices to Encoteki Partners & Subsidiaries

03.

Community or special event pass

04.

Dividends of Encoteki’s subsidiaries

05.

Access to DAO voting mechanism

06.

* We hope to collaborate with the Ministry of Environment and Forestry and

Ministry of Tourism and Creative Economy in making this to realizations.

Business Model

BENEFIT THE ENVIRONMENT, COMMUNITY, HOLDERS, AND PARTNERS SIMULTANEOUSLY

​

Contingency & Reserve (5%)

US$3,653

Value Adding Activities (50%)**

US$36,530

Operations (20%)

US$14,612

Donations (25%)

US$18,265

• 10% Royalty
• Mint: ~US$20
• Encoteki Partners = Local SMEs

* First collection launch only

** Possible business subsidiaries example & details on appendix

>

Market Size

HIGH GROWTH POTENTIAL AND EXPANDING USER PENETRATION

TAM

US$8,000M

SAM

US$400M

SOM

US$20M

CAGR 27.6%

Revenue in South East Asia NFT market is expected to reach US$8B by 2030. The market is expected to grow annually by 27.6% (CAGR 2021-2027).

* Customer persona on appendix

• TAM:

NFT in South East Asia

• SAM:

Aware of green lifestyle and social goods

• SOM:

Encoteki scope*

Roadmap

ENSURE COMMUNITY OR ENVIRONMENT DEVELOPMENT ACTIONS ON EVERY LAUNCH

• Website Deployment
• Community Development
• Partnership with SMEs
• First Collection Launch
• First Donation
• DAO Voting Mechanism

• Second Collection Launch
• Second Donation
• Community Events
• NFT Utility Exploration
• Collaboration with Local Artists
• Collaboration with Local Brands
• More Strategic Partnership with SMEs
• First Subsidiaries Launch
• Fiat payment integration

• Third Collection Launch
• Third Donation
• Impacting Community Project
• Partnership with Key Individuals and Organizations
• NFT New Utility Launch
• Second Subsidiaries Launch

• Metaverse Presence, Educational Platform for Environment (esp. Indonesia’s Environment)
• DAO Holder Initiatives
• Third Subsidiaries Launch

Phase I

Phase II

Phase III

Phase IV

Thank You!

EVERY SMALL ACTION COUNTS

LET’S MOVE TOGETHER WITH

https://encoteki-manta.vercel.app/

VISIT ENCOTEKI HOSTED LIVE!

Appendix

• CUSTOMER PERSONA
• COMPETITOR ANALYSIS
• MARKET SIZE: INDONESIA
• POSSIBLE BUSINESS SUBSIDIARIES
• MANTA NETWORK X ENCOTEKI
• TEAM

Customer Persona 1

• High risk, high return.
• Active in the crypto and web3 community.
• Follow KOLs to get updates about crypto and finance, also follow the advice given by KOLs.
• Open minded to new NFT products.

Age Group

Gender

Occupation

Location

SES*

: 25 years old

: Male

: Crypto Trader

: Jakarta, Indonesia

: A2

Behavior

• Utilize trending NFTs which have utilities for easy flipping and earning profits.
• Try to keep the portfolio on a positive balance.

Motivations

* SES (Socio-Economic Status) based on Talenta Data Indonesia.

Customer Persona 2

• Active in the environmental community.
• Participate actively in environmental/community activities.
• Happy to contribute to the environment in a way that is fun and has a clear impact.

Age Group

Gender

Occupation

Location

SES*

: 20 years old

: Female

: NGO

: Jakarta, Indonesia

: B

Behavior

Motivations

• Making an impact on the environment and community with clear, measurable results, along with clear accountability reports.
• Use NFT to get discounts to local SME partners who have sustainable living products.

* SES (Socio-Economic Status) based on Talenta Data Indonesia.

Competitor Analysis

Encoteki

BaliBeachBoyz

Crypto Baristas

Mindblowon Universe**

Impact for Environment & Community scope

Transparency of funds donated

Creating business from funds

Partnership with SMEs for holders benefit

Royalties on secondary sales

Indonesia

Yes

Yes, Environment-focused

Yes, Indonesia SDG-focused

10%

Bali

No

No

Yes, Bali

5%

Coffee-focused

No

Yes,

Coffee shop

No

10%

Not mentioned

No

Yes

No

6%

** Indirect competitor

Market Size

HIGH GROWTH POTENTIAL AND EXPANDING USER PENETRATION

TAM

US$13,240k

SAM

US$9,718k

SOM

US$243.0k

Revenue in Indonesia NFT market is expected to reach US$33,660.0k by 2027. The market is expected to grow annually by 29.0% (CAGR 2021-2027).

* Customer persona on appendix

• TAM:

NFT in Indonesia

• SAM:

Indonesians who live a green lifestyle

• SOM:

Encoteki scope*

Possible Business Subsidiaries

SUSTAINABLE CAFE BUSINESS THAT CREATES AWARENESS ABOUT ENVIRONMENT

Sustainable Cafe

A cafe where the building is made of used buses and used containers that are recycled and tidied up then placed in a plot of land. serving up-to-date dishes and alternative foods, which we also help local businesses have possible collaboration with us. This way we could promote sustainable lifestyle.

• Contact bus companies for their unused buses and used container vendors
• Refurbish the used container and bus
• Partnership with land owners
• Promote the business by creating social media content & create buzz through KOL

Short Desc.

Timeline

Possible Business Subsidiaries

SLOW FASHION BUSINESS CREATES IMPACT FOR LOCAL COMMUNITY

Slow Fashion

• Finding local communities and having suitable materials (cloth waste & natural material)
• Find local tailors & start production
• Create e-commerce account
• Promote the business by creating social media content & create buzz through KOL

A fashion brand that produce basic & versatile clothes to ensure its timelessness. We’ll also empower local tailors & made the clothes from either cloth waste or natural material such as linen & cotton, aiming to reduce waste & protect environment.

Short Desc.

Timeline

Possible Business Subsidiaries

LOW RISK BUSINESS WITH HUGE UPSIDE POTENTIAL AND ENVIRONMENTAL AWARENESS CREATION

Encoteki Studio

Encoteki Studio collaborates with brands to create products that raise awareness for Indonesia's endangered animals and environment by leveraging Encoteki's intellectual property. We transform these animals into tangible and digital items, inspiring people to protect and conserve the environment.

• Prepare sample portfolios
• Identify possible brands for collaboration with similar mission
• Reach out to establish partnership
• Collaborate with brands on prototypes and finalization

Short Desc.

Timeline

Manta Network x Encoteki

• High growth in crypto adoption
• Large Manta user base globally with 6K+ members in Indonesia’s Telegram group
• Encoteki real-world businesses focuses on Indonesia

MANTA NETWORK TECHNOLOGIES AND ENCOTEKI COLLABORATION

• Impact Investing market size $1.3T (CAGR 7.2%), Asia Pacific as the fastest growing
• 10K+ companies cares for SDG through their reporting
• No SDG or Environment related project on Manta ecosystem

SDG UPTREND

INDONESIA

MASS ADOPTION

• $MANTA as choice of payment options for purchase
• Potential integration with a fiat payment system for seamless user onboarding and transactions
• Mass adoption for non-web3 native people in Indonesia market

Andrew Antonio

Winston Renatan

Team