1 of 14

Data as of Mar, 2025

2 of 14

2

About Us

01. 02. 03. 04.

Founded in 2017, Advertising Vietnam is a leading content platform dedicated to providing comprehensive insights and analysis on the advertising, communications, and marketing landscape in Vietnam and globally. Through our website and social media channels, we empower professionals and industry stakeholders with valuable information and resources.

AdJob, Vietnam's premier advertising job platform, and Agency Network, a dedicated agency finder hub, are integral parts of our ecosystem.

Monthly Total Reach Audiences (All)

18.3M

Monthly Pageviews (Website)

263K

Total Group Members (Social Media)

546K

Social Media Followers (Social Media)

1.75M

2017

2021 - 2022

2016

2023-2025

Data as of July, 2025

3 of 14

3

About Us | Our Audience

01. 02. 03. 04.

Monthly Reach: 18.3M+ across all channels.

Age: Mainly 22–34 (Gen Z & Millennials).

Location: Urban Vietnam (HCMC, Hanoi, Da Nang).

Gender: Balanced.

Behavior: Digital-native, highly engaged with both short-form & deep-dive content.

Industry: Marketing, advertising, media, tech, FMCG, education.

> Audience Snapshot

Brand Managers

Boost awareness, launch campaigns, maintain consistency

Native Articles, Branded Content, Newsletter, Video Series

Recruiters/HR Leads

Attract talents, promote job openings

AdJob Listings, Branded Posts, Newsletter Slots

Creative Professionals

Stay inspired, discover creative trends & success stories

Social Posts, YouTube Series, Case Features

Young Marketers

Learn from real campaigns, follow trends, grow professionally

Newsletter, Short-form Content, Insight Articles

Students & Interns

Explore career paths, gain industry exposure

Short-form Content, Entry-level Spotlight, Career Content

Audience Profiles

Key Needs

Best-Matching Media Formats

> Media Format Recommendation

Data as of July, 2025

4 of 14

4

Monthly Active Users

319K

Monthly New Users

245K

01. 02. 03. 04.

Location

Gender

~50K

Subscribers

30,29%

Open rate

1,61%

Click rate

Delivered every Friday, our newsletter brings marketing professionals fresh news, trends, and insights to help them stay informed and inspired in the fast-paced world of marketing.

Age

Demographics

> Newsletter

> Website

Our Ecosystem | Website

Data as of July, 2025

5 of 14

5

01. 02. 03. 04.

Age & Gender

Location

Age & Gender

Location

Age

Location

Gender

Our Ecosystem | Social Network

Followers:

448.655

View/Month:

10.8M

Reach/Month:

3.4M

Interaction/Month:

158.3K

Followers:

453.981

View/Month:

27.4M

Reach/Month:

7.6M

Interaction/Month:

653K

Followers:

133.891

View/Month:

2.3M

Reach/Month:

2.5M

Interaction/Month:

154K

Data as of July, 2025

6 of 14

6

Newsletter

Delivered every Monday.

31.607

Subscribers

36.676

Article views

Seniority

Location

Age

Gender

> Other channels

Our Ecosystem | Social Network

01. 02. 03. 04.

Followers:

68.776

Followers:

26.800

Total videos:

418

Total views:

1.3M

Members:

442.193

Followers:

5.610

Members:

107.662

Followers:

16.000

Followers:

18.800

Followers:

6.637

Data as of July, 2025

7 of 14

7

01. 02. 03. 04.

Since 2017, Vietnam's premier advertising Job Site that boasts an impressive user base exceeding 60.000+ users and enjoys strategic partnerships with over 300+ clients.

300+

Jobs currently available

200K+

CV submissions

AdJob's channel

Our Ecosystem | AdJob

Followers:

42.672

Followers:

12.679

Data as of July, 2025

8 of 14

8

Beyond agency insights, Agency Network provides a dynamic array of content, featuring:

  • Innovative product and service showcases.
  • Detailed case studies and current campaign spotlights.
  • Profiles of clients and partners.
  • Career and recruitment opportunities.

Explore more by clicking HERE.

Agency Network

39+

agency

70+

categories

01. 02. 03. 04.

Data as of July, 2025

Our Ecosystem | Agency Network

9 of 14

…more topics at HERE

9

PR Articles: Get timely updates on brand/agency/company activities, product launches, and campaigns, with deep dives, interviews, and showcases across 30 categories in two formats - standard and long-form content.

YouTube Series: Explore Advertising Vietnam's YouTube channel for insightful campaign and trend analyses, alongside engaging content spotlighting Vietnam’s advertising, media, and creative agencies.

01. 02. 03. 04.

Ad Hub Booking | PR Articles & YouTube

10 of 14

…more topics at HERE

10

01. 02. 03. 04.

Through our social network, we provide updates on advertising news, industry stats, expert insights, social media solutions, and engaging stories about brands, campaigns, and creative products.

ADNEWS

Image Video

ADNEWS CREATIVE

Image Video

ADNUMBER

Image

ADCHECK

Image

STORIES

Image Video

ADEXPLAIN

Image

ADPERSON

Image

OPINION

Image

WE ARE CREATORS

Image

MINI CASE STUDY

Image

BEHIND THE SCENES

Image Video

ENTERTAINING CONTENT

Image Video

Reels Status

BRANDBIZ

Image

Video

ADNEWS CREATIVE

Image

VIDEO ADS

Video

ENGAGEMENT

Status

MILESTONE

Status

ADNEWS

Video

LEGENDAD

Video

ADNEWS CREATIVE

Image

BRANDBIZ

Video

BRAND STORIES

VIdeo

CREATIVE HUB

Video

Ad Hub Booking | Social Network

11 of 14

11

1. Positive News Takeover

Share positive news with your brand as the presenter.

3. Display Advertising

Banners in website/video takeovers.

4. Native Articles

Feature purpose-driven brand campaigns.

2. Event Promotion

Showcase events through tailored articles.

6. Email Marketing

Promote your brand with targeted email campaigns, reach potential audiences with brand's news/strategies.

5. Branded Content

Integrate your brand into our content or create exclusive videos, web series, or articles reflecting your brand’s ethos.

Discover

our media solutions

for different brand needs

01. 02. 03. 04.

Package Solutions

12 of 14

12

Branded video series tailored to resonate with our audience and amplify storytelling.

Video Series

Key media solutions available for brand partnerships in 2025

01. 02. 03. 04.

Package Solutions

Special offers are available for bookings that include our newsletter, alongside placements on other channels to boost brand visibility and messaging consistency.

Multi-channel Content

13 of 14

13

Clients:

Media Partners:

BRAND

PRODUCTION HOUSE

… more than 600 brands, agencies and production houses

01. 02. 03. 04.

AGENCY

Clients & Partners

14 of 14

Get in touch with us

Hotline/WhatsApp

0948 537 352

Hotline

0963 708 002

For a complete overview of our services, formats,

and pricing, please refer to our rate card.