Portfolio
Priti Kamat
UIUX Designer & Researcher
Good design solves. Great design surprises. I believe in thinking outside the box to craft experiences that truly connect.
I’m a UI/UX Designer & Product Designer & Researcher driven by creativity, collaboration, and a commitment to excellence. I craft innovative digital solutions that elevate brands and engage users at every touchpoint. By blending technical expertise with an artistic mindset, I design user experiences that not only look beautiful but also drive real growth. From intuitive, business-focused interfaces to unforgettable brand identities — I bring ideas to life with purpose and impact.
I am a creative professional
My work in Carbon Cred
I am currently designing Ride Share user flow for the Carbon Cred app, Additionally, I have successfully designed and delivered the complete Admin Portal, which is now live and actively in use.
Carbon Cred is a company that encourages users to reduce carbon emissions by using public transport, zero-emission methods & soon, ride-sharing . The volume of CO₂ they avoid is calculated and rewarded in the form of monetary credits.
Since Carbon Cred partners with organizations, Carbon Cred Admin Portal is the key to managing employee data pulled from the app. It allows admins to track carbon reduction activities, view user profiles, data reports & synthesis, monitor & display performances. Through a centralized dashboard—streamlining important data, reward distribution and insights.
Also added a new Ride Share transport mode to the Carbon Cred app, designing the complete user flow to enhance convenience while supporting carbon emission reduction.
What is Carbon Cred? What is Carbon Cred Admin Portal & Ride Share?
Qualitative analysis revealed that users were struggling with handling large datasets and navigating through the interface.
There was no easy access to data reports & synthesis at the company level. To support decision-making, and enhance user experience through clear and intuitive interfaces.
Due to the lack of a portal, users faced difficulty in quickly finding, comparing, organizing, and accessing the key information they needed.
No centralized tool exists for companies to control what, how, and when content is displayed—leading to inconsistency and inefficiency.
Problem
Created and implemented labeled, tags to categorize trips and users, making them easily searchable, filterable and accessible within the interface.
Designed a dashboard display with centralized controls to highlight, filter, and manage key information.
Data presentation in a graphical format to highlight information for better visibility.
Desired Solution
Create a data layout that is easy to follow, clearly labeled, filterable, and neatly arranged, enabling quick decision-making and providing insights at both the micro and company levels.
Sign In
Public Transporters
Zero Emissioners
Apply Filter
Performer 2
Performer 3
Public Transporters
Zero Emissioners
Non Active
Download
Total Reports
Total Users
Total C.E.R.
Total Creds Redeemed
Mailbox
Total Cred Earners
Overview
Export
( To Dashboard )
Performer 1
Consistency
(Weekly Comparison)
C.E.R
(Weekly Comparison)
New Joiners
Already
Existed
Filtered Out
(Non active participants)
Carbon Cred Site Map
Trip Report - Simplifying the information with the minimalist bar graph that highlights & tooltip displays exact no. of information on hover makes it easy to understand.
They represent the key metrics for each data point clearly and concisely for the current day by default, also a comparison to the same time frame from the previous period.
I mapped user expectations along a spectrum— to build an ecosystem that is usable to everyone
Designed to show user engagement by displaying the 10 most recent trips with dates, providing insight into trip frequency.
Date picker
Export & search
Units for outside USA users
Trip Log: Shows the user trips data & synthesizes it to deliver a clear view of user trips , their transport choices & engagement patterns over time.
Is optimized for readability and easy navigation to support informed decision-making.
This pg. was designed to provide detailed insights into user's individual data, at his every trip level.
Profile of Inactive user displays the duration of inactivity for quick understanding.
The application on this page of Tags & labels will help in
Individual User Profile :
The Profile page gives a quick, organised overview of all users & their combined numerical data in one place.
User Profile :
Report & analytics serves as a powerful tool for view, analyze & compare data gathered from the app, to generate insights & make data driven decisions.
Tags pgs.
Distilled down to the simplest UX - a customizable and controlled solution...
The dashboard control page provides full controls over what appears on the company display board and what gets suppressed. — ensuring a cohesive, engaging, and impactful display.
The control to select engaging backgrounds enhances visual appeal resulting drawing more user attention, without disturbing the text readability. Additionally, features like separate calendars for start and finish dates to give users flexibility—allowing them to begin a challenge without being forced to define an end date upfront.
Displaying impactful experiences that highlight success
The BIG picture:
Display screens
Project 2
My work in Fine Bathing
Designed a clean, intuitive mobile shopping experience for a sustainable skincare brand, enabling users to effortlessly discover and purchase smart organic soaps
UX UI designer & researcher - executing project from research to Visuals & prototypes
Users have busy schedules and limited time to shop for personal care products.
Many users want to customize their own soaps, but options are hard to find or inaccessible.
There’s often a shortage of suitable organic soaps in physical and online stores.
Problem
Desired Solution
Designed a mobile-friendly e-commerce experience with options for one-time purchases, recurring subscriptions, and flexible delivery schedules to cater to diverse user needs.
Enabled seamless customization by allowing users to easily create their own soap through an intuitive, step-by-step interfaces that supports ingredient selection, personalization, and also created gifting options to boost sales.
Enhanced user convenience and retention by integrating smart delivery choices, gift packaging features, reducing friction in the buying process and encouraging repeat and gift-based purchases.
Personas
Journey Mapping
Research Findings - Do’s & Dont’s
Information Architecture
To build a clearer framework that identifies where each feature fits within the overall user journey, ensuring a more intuitive and impactful experience
Through User research I’ve gotten multiple features prioritized…
Intuitive, visually balanced UI for seamless user flow.
The Home pg. acts as the product hub, with clear CTAs and visually distinct cards guiding each user flow.
The Product Detail pg. is a key touchpoint. Adding a subscription flow alongside one-time purchase, recognizing an opportunity to build user loyalty and support decision-making through clearer value communication.
Mock ups with Visuals
Before Usability Study
After Usability Study
Before the usability study, itemized pricing was not included in the Mini Cart. However, based on user feedback during the study, I updated the Mini Cart to display itemized pricing for greater clarity and transparency.
Subscribe & Gain
To support cost savings, repeat purchases, customer loyalty, and predictable usage patterns, I designed the subscription flow without including a "One-Time Purchase" CTA.
Make Your Own Soap
Based on research findings, I implemented customization options to address user needs and enhance satisfaction by enabling personalized, relevant interactions
High Fidelity Prototypes
The final high fielity prototype presented cleaner user flows for customising & ordering soaps. It met prospects’ customisations & gift needs.
Project 3
Nirmal Group of Industries
Nirmal Group aimed to modernize its distributor and wholesaler network by introducing a seamless digital ordering experience across its three core product lines. The goal was to enable 24/7 access to product catalogs, real-time pricing, order tracking, and easy reordering, all within a unified B2B commerce platform.
Information Architecture
Simplified & Balanced UI
I streamlined the Home page with clear, clickable cards for each of the three companies.
Case Study 1
Ur Juicery
Designed a juice-making and ordering platform that offers curated combinations and convenient delivery, making fresh, nutritious juices easily accessible for busy or non-driving users
Information Architecture
Home Page: With realistic images , making the product enjoyable . Providing central hub for navigation.
List Page: Giving a structured way for large no. of items of the product. Making the most common actions, e.g. navigate to the detail product page or adding to the cart . Within the list easily accessible and visually prominent.
Simplified & Balanced UI
Created visuals for giving look & feel of the product & for easy interaction of prospects to the product.
Detailed product page: alongside the original product offered, personalized crafting options were provided—
To enhance the user experience ,slide-in overlay cart, ensuring minimal disruption and mobile-friendly functionality.
Cross Selling : To enhance the user experience by stratagically recommending related products.
Clear and accessible toggles for mode selection
(Pickup & Delivery)
Location-aware defaults to suggest nearby pickup points or delivery addresses
Real-time availability indicators
Estimated time and cost displays
Smooth transitions between browsing, customizing, and checkout
Gift Card & Reward Points
As a value-driven feature, gift cards boost user satisfaction by enabling seamless gifting, empowering choice, and supporting flexible redemption options.
Designed a gamified rewards system with clear visuals, point tracking, and personalized redemption options to drive customer loyalty, boost engagement, increase conversion rates, and enhance brand perception through a satisfying and repeatable user experience.
High Fidelity Prototypes
Developed high-fidelity prototypes that showcased streamlined user flows for product customization, ordering, and flexible purchasing options, ensuring a seamless and intuitive user experience.
Case Study 2
FareCare
The idea originated from a genuine desire to support elderly individuals in the nearby community. The app is designed to connect volunteers with senior citizens in the vicinity who need assistance, fostering a sense of care, accessibility, and local support through thoughtful UX design.
Senior driving AAA.com
Senior driving AAA.com
Senior driving AAA.com
Forbes 2018 Apr 6
Senior driving AAA.com
Research Findings
Total % physical, cognitive & mental distress = 33% of population of US senior citizens is dependable.
17.7% Frequent physical distress
8.3% Cognitive difficulty
7.7% Frequent mental distress
Persona - Help Receiver & Help Giver
User Journey Mapping
Mid Fidelity Wireframes
I initiated the process of prioritizing features by creating mid-fidelity wireframes and prototypes, enabling both current and potential users to participate in usability testing.
Designed one tap service for easy navigation
Voice assistance can prove a good help for mentioning a destination
Considering the safety of both helper & help seeker the feature of predefined community is added in the app. The app restricts the boundry of 5 miles radious
Visuals
Structured help categories that could also be personalized.
Request raised with dt & time specifications.
Offered recieved & waiting for the confirmation .
Confirmation with the chat to know further details.
Visuals
Developed high-fidelity prototypes that showcased streamlined user flows for product customization, ordering, and flexible purchasing options, ensuring a seamless and intuitive user experience.
Contact
User Research
pritiudaykamat@gmail.com
+ 1 224.551.8124
pritikamat
Figma
Adobe XD
Sketch
Illustrator
After Effects
Photoshop
MS Office
InVision
Canva
Miro
Tools I use
Things I Do
Empathy Mapping
User Story
User journey mapping
User Flow
IA
Wireframing
Sticker Sheet
Visuals
Prototyping
Testing
Jira
Certifications
Collage
University of Mumbai
Bachelors of Commerce