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Brand Guidelines

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Table

of Contents

  • The Logo
  • Font Selection
  • Color Palette
  • Correct & Incorrect Logo Use
  • Brand Applications

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Logo Design

The Imagotype

Positive & Negative Version

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Logo Design

The Logotype

Positive & Negative Version

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The Imagotype

One Color Variations

Logo Design

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The Logotype

One Color Variations

Logo Design

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The Imagotype

Color Version

Logo Design

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The Logotype

Color Version

Logo Design

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Main Typography

Brand Typography

Logo Fonts

Cottorway Pro - Semibold

Cottorway Pro - Medium

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Secondary Typography

Secondary Typography

Fonts

Lexend - Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

1234567890.,;-”!?

Lexend - Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

1234567890.,;-”!?

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Color Palette

Color Palette

Brand Colors

CMYK: 100, 0, 85, 42

RGB: 0, 113, 61

HEX: #00713D

PANTONE: 7733 C

CMYK: 15, 15, 15, 100

RGB: 0, 0, 0

HEX: #000000

PANTONE: 0961 C

CMYK: 4, 0, 0, 80

RGB: 88, 89, 91

HEX: #58595B

PANTONE: 425 C

CMYK: 2, 0, 0, 20

RGB: 209, 211, 212

HEX: #D1D3D4

PANTONE: 427 C

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Gradient Construction

Gradient Construction

Brand Colors

CMYK: 15, 15, 15, 100

RGB: 0, 0, 0

HEX: #000000

PANTONE: 0961 C

CMYK: 4, 0, 0, 80

RGB: 88, 89, 91

HEX: #58595B

PANTONE: 425 C

CMYK: 2, 0, 0, 20

RGB: 209, 211, 212

HEX: #D1D3D4

PANTONE: 427 C

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Correct Logo Use in Photography

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Correct Logo Use

In Photography

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Correct Logo Use

Correct Logo Use

On Backgrounds

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Incorrect Logo Use in Photography

Incorrect Logo Use

In Photography

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Incorrect Logo Use

Incorrect Logo Use

On Backgrounds / Shapes Variations

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Incorrect Logo Use

Incorrect Logo Use

On Backgrounds / Shapes Variations

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Brand Applications

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Brand Applications

Brand Applications

Business Card

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Brand Applications

Brand Applications

Business Card

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Brand Applications

Brand Applications

Business Card

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Brand Applications

Brand Applications

Social Media Graphics - Facebook

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Brand Applications

Brand Applications

Social Media Graphics - Facebook

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Brand Applications

Brand Applications

Social Media Graphics - LinkedIn

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Brand Applications

Brand Applications

Social Media Graphics - LinkedIn

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Brand Applications

Brand Applications

Email Signature

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Brand Applications

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Brand Applications

T-shirt

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Brand Applications

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Brand Applications

Hat

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Brand Applications

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Brand Applications

Jacket

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Design by:

freemenetwork.com I emily@freemenetwork.com