INTERNSHIP PROJECT 2
SMARTWATCH ANALYSIS
b y I t i s h r e e K h o s l a
16%
111 M
Global Registered Users
Growth in Q3 2018
According to the research from Counterpoint’s Global Smartwatch Tracker, global smartwatch shipments grew 53% YoY in Q3 2018 with strong performance from fitbit.
The launch of the Versa smartwatch was the turning point for Fitbit’s smartwatch segment growth.
Fitbit continues to shift its focus from predominantly SmartBand/trackers
to smartwatches and has now evolved as the next best player to Apple in terms of experience and scale.
Fitbit is an American electronics and fitness company which produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors . The company was later acquired by Alphabet, Inc. in January 2021
In August 2022, Fitbit announced new smartwatches, the Versa 4, the Inspire 3, and the Sense 2, featuring incremental improvements mainly in fitness tracking features and battery life over the last iterations.
Comparative analysis of the data showcased that the Heart Rate Variability in both the genders as predicted by Fitbit Smartwatch is similar to the actual data thereby making Fitbit a better choice.
Fitbit smartwatches can comprehend active and resting calories as differentiated in the figure
*Source: Accuracy of Wristband Fitbit Models in Assessing Sleep: Systematic Review and Meta-Analysis, JMIR, NCBI
"Published studies imply that Fitbit models performance in differentiating wake from sleep epochs is better than that reported in the literature for actigraphy." *
Through the Accelerometer sensor, it keeps track of sleep pattern and also alerts ways to improve the sleep hygiene. Fitbit Versa, Fitbit Versa 2 models have been analyzed to estimate not only sleep parameters and stages , but wake- and sleep-time heart rate
Observation:
Limitations:
Every model of Fitbit smartwatch does not include all the features required Although Fitbit is popular for its fitness devices but it lags behind in smartwatch where Apple rules the market
Even though Fitbit was a high-growing company, but its sales growth slowed down when rival companies launched affordable and worthwhile fitness smartwatches.
Fitbit smartwatches can perform smart functions such as NFC payment as well advance health tracking functions including female health tracking.
Modern design, light and portable and has around 8 built-in sensors Help develop a routine, allowing one to personalize your exercise
The device informs when one is sitting or idle for a long time, GPS navigation is
provided to plan and keep track of runs, heart rate monitoring etc. The battery lifespan is 1 week or longer, so there's no hassle to charge it on daily basis
Fitbit offers a fair price for the smartwatches depending on the services provided
Source: USA fitness tracker
Conclusion:
Fitbit has limited consumers, so they need to make more awareness about their products through advertisements
High-end watch with all the features can be made so that even though its costly people will buy the product because of its good features
The sales will increase with the selling of better featured smartwatches
It can create custom-made feature in its app like alerting the medicine time based on the individual's illness which can be a paid service
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