Digital Marketing

Sales Support

Bernhardt Furniture

9/8/19

“It’s not what you sell, it’s how you sell it.

Brian Halligan, co-founder of Hubspot

Strategy

  • Meet people where they are.
  • Listen.
    • Pain Points.
    • Goals.
  • Provide value.
    • Make their jobs easier.
    • Make them look good.

Tools

What are we working with?

  • Bernhardt.com
    • Redesign
    • Google Analytics
  • Hubspot
    • Lead Generation
    • Automation
    • CRM/ Customer Service
    • Productivity
  • Bynder
    • Easy sharing of Images & Content

Bernhardt.com

Redesign

Redesign

  • Current Site
    • Online Catalog, Linear Navigation, Limited Search
  • Improved Backend Functionality
    • Restructure Information Architecture
  • Frontend User Experience
    • Functionality + Interactive Design = Custom Journey

Redesign

What this means for you and your customers...

  • Ease of use
  • Streamlined navigation & robust filtering
  • Enhanced & accurate product information
  • Meaningful conversion points & data

Bernhardt.com

Google Analytics

Bernhardt.com

Since January 1, 2019

Bernhardt.com

  • Average 6.8K visitors to the site each day
  • Average 204K visitors to the site each month
  • Average 33,6630 pageviews in a month

Bernhardt.com

Since January 1, 2019

Bernhardt.com

Since January 1, 2019

Bernhardt.com

Since January 1, 2019

Bernhardt.com

Since January 1, 2019

Bernhardt.com

Most visited collections

Since January 1, 2019

Bernhardt.com

Most visited categories

Since January 1, 2019

Hubspot

Inbound Marketing, Sales, & Customer Service

Hubspot

What can it do?

  • Lead Generation
  • Lead Nurturing
  • Automation
  • Personalization
  • CRM
  • Productivity
  • Data

Overview

  • Signed on Jan 2019
  • Hospitality, Design, Residential
  • CRM - Customer Relationship Manager
    • 152,922 contacts

Inbound Methodology & Content Marketing

Example: Influencer Marketing

  • Lead generation
  • Brand Awareness
  • Metrics

Inbound Marketing

Inbound Marketing

Inbound Marketing

Inbound Marketing

Hubspot

  • Personalization
    • Email Marketing campaign
  • Automation
    • Lead generation and hand-off
    • Customer Service
  • Optimization & Productivity
    • Email plug-in & sequences

Bynder

Digital Asset Manager

Bynder

What can it do?

  • Marketing collateral
    • Sharing
    • Optimization
    • Productivity

Bynder - Digital Asset Manager

Bynder - Digital Asset Manager

  • collaborate globally & increased speed to market
  • circulate company content at the click of a button
  • Share portal with customer base

What does this mean for you?

  • Quicker access and more functionality

Social Selling

  • Why?
  • What is it?
  • How do I get started?

Social Selling

“By only investing 5% to 10% of their daily time in social selling, salespeople who use social media outperform their peers by 78%.”

What is social selling?

“Social Selling refers to finding and connecting with potential prospects on social media in order to build relationships and increase sales.”

What is social selling?

74% of B2B buyers conduct more than half of their research online before contacting a salesperson

75% B2B buyers rely on social media to engage with peers before making a purchase decision

How to get started.

  • Find your crowd.
  • Listen.
  • Engage.

Find your crowd.

  • Follow your customers.
  • Follow key influencers of your industry.
  • Follow key figures in your community.
  • Follow key organizations in industry & community.
  • Follow your competitors.

Follow who they are following.

Listen.

  • What are they talking about?
    • Hashtags
      • Conversation/discussions/topics
    • Liking
    • Sharing
    • Commenting on

Engage.

  • Be Authentic.
  • Network.
    • Tagging @ - tapping on the shoulder & direct communication
  • Encourage & promote.
  • Share.

What & how to share.

  • Be authentic.
  • Provide value.
  • Share inspiration.
  • Promote your customers to their customers & peers.
  • Provide solutions.

What & how to share.

“If you wouldn’t say it at a business cocktail networking event,

don’t say it.”

Next Steps

  • Monthly meetings
  • Opportunities
  • Resources
  • Content

questions?

Thank you!

Digital Presentation PreMarket - Google Slides