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PRIVATE OFFICE SOCIAL MEDIA STRATEGY

Building social media presence and engagement

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SOCIAL MEDIA GOALS

By the end of 2021, we will:

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Grow FB and Instagram audience by 50 new followers each week

Enhance feeds by using branding guidelines consistently

Improve user engagement by 50%

Improve how our clients perceive the brand

Key performance indicators (KPI)

SOCIAL MEDIA MARKETING STRATEGY

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ALIGNING GOALS TO BUSINESS OBJECTIVES

Grow the brand

Turn customers into advocates

Drive leads and sales

Improve customer retention

BUSINESS OBJECTIVES

SOCIAL MEDIA GOALS

METRICS

Awareness

Engagement

Conversions

Consumer

Followers and shares

Comments, likes, and @mentions

Website clicks and email signups

illuminates the current and potential audience

shows how audiences are interacting with our content

demonstrate the effectiveness of our social engagement

reflects how active customers feel about the brand

Testimonials, social media sentiment, and average response time

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SOCIAL MEDIA MARKETING STRATEGY

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TARGET AUDIENCE

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WHO

WHY

WHERE

Property buyers

Property sellers

Current house owners

Looking for inspiration for their next move

Looking for inspo on displaying home for faster selling

Looking for ways to display home in case they want to sell

To follow

To follow

To follow

SOCIAL MEDIA MARKETING STRATEGY

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NICHE COMPETITOR ANALYSIS

@mega_mansions

@luxury_homes

@zillow

@rodeoand5th

IG HANDLE

NO. OF FOLLOWERS

3.3m

1.3m

394k

781k

HD images of beautiful mansions

HD images, brilliant colors in feed

Consistent image filter, with CTA

HD images, excellent filter choices

STRENGTHS

WEAKNESSES

SOCIAL MEDIA MARKETING STRATEGY

NO CTA in bio, inconsistent filter

No links in bio

Messy feed, inconsistent branding

Not much social proof

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FOLLOWER COUNT

FOLLOWERS

2,448

SOCIAL MEDIA MARKETING STRATEGY

As of July 2021

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SOCIAL MEDIA MARKETING STRATEGY

MARKETING STRATEGIES

AND ACTION STEPS

FOLLOW ACCOUNTS

Follow the top 15 brands to see how they present their accounts, what their posting schedule is like, and what sort of content they post.

IMPROVE BIO

Add a CTA. Use the right emojis. See how competitors are doing their bios. Fill up the phone number, email address, and address fields.

GET MORE EXPOSURE

Like or comment prospective followers, make sure to interact genuinely and wisely. Use IG stories and go live. Organize competitions and use social media tools for better analytics.

POST STRATEGICALLY

Always use CTAs when writing captions. Research the top hashtags to add using online tools.

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SOCIAL MEDIA MARKETING STRATEGY

ACCOUNTS TO FOLLOW/GET INSPIRATION FROM

@CONVERSE

@NIKE

@GUCCI

@AMERICANEXPRESS

@COCACOLA

@VIRGINAMERICA

@WALMART

@STARBUCKS

@APPLEMUSIC

@GOPRO

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NEWSLETTER -

Join our newsletter/email (URL)

LEAD MAGNET-

Download free e-book

LIKE US -

Like this post on (page name/URL)

FOLLOW US -

Follow us on (page name/URL)

WEBSITE LINKS -

Follow us on (page name/URL)

CALL TO ACTION SAMPLES

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SOCIAL MEDIA MARKETING STRATEGY

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POSTING TIPS

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SOCIAL MEDIA MARKETING STRATEGY

Always use CTAs when writing captions (e.g. like if you agree, comment if you think this is beautiful, follow for more info, etc.).

Use Inflact.com (shows the most popular tags), find the category of your images, and then use the hashtags on IG account.

Post user-submitted photos and use consistent filters (ie. Normal, Clarendon, Juno, or Ludwig).

Post what we’re up to at the moment.

Post 1/week minimum and 21/week max.

Post during Mon, Wed, and Thu at 9am, 6pm, and 9pm (when users are most active).

Keep track of our posting habits and account interaction through Iconosquare (app).

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SOCIAL MEDIA MARKETING STRATEGY

SOCIAL MEDIA

CONTENT IDEAS

USER-GENERATED CONTENT

    • Check top followers and share, repost, and feature their content
    • Associates/staff carrying branded materials (ie purple sunglasses)
    • Influencer content (Justyna and her charity work

SHAREABLE CONTENT

    • POW
    • Cool design/architecture
    • Community
    • Sustainability (working with Positive Plus)
    • SOLD!
    • Research
    • In The News
      • Launch announcements
        • Products (email content)
        • Franchisees/partners
      • Corporate news
        • Staff recognition

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TOP HASHTAGS FOR REAL ESTATE

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SOCIAL MEDIA MARKETING STRATEGY

REAL ESTATE

#realestate #realestateagent #luxuryrealestate #realestatebroker #realestatetips #realestatetip #realestatevideos #realestatebuyers #globalrealestate #realestatestyling #realestatelistings

PROPERTY SPECIALIST

#propertyspecialist #propertymarketingspecialist #luxurypropertyspecialist

HOME

#homestyling #homeinspo #homeinterior #homeinspiration #homegrown #homeimprovement #homestudio #homeideas #homesforsale #homedecor

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SOCIAL MEDIA MARKETING STRATEGY

GETTING EXPOSURE/

ENGAGEMENT

STRATEGIES

    • Use Sponsored Posts
      • Engage with property bloggers and lifestyle bloggers
      • Ask for a positive testimonial and feature it
    • Ask people to follow us
    • Follow and build content around IG trends
    • Use IG stories
      • Divide in highlights
      • Make it interactive (ie. Ask us a question)
    • Geotags
    • Prize draw (ie. Tag to win)
    • Promote on other social platforms
    • Insta nametag code for email signatures and printed materials
    • Encourage people to tag us to be featured on bio

INSTAGRAM LIVE/IG TV SERIES

    • Influencer takeover
    • Host Q&A
    • Behind the scenes
    • Share events real-time

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SOCIAL MEDIA PROGRESS EVALUATION

Instagram

Facebook

Twitter

LinkedIn

SOCIAL NETWORK

DATE RANGE

NET FOLLOWERS

ENGAGEMENT RATE

SOCIAL MEDIA MARKETING STRATEGY

(GAIN/LOSS)