Protecting and Restoring the Ocean’s natural Capital, building Resilience and supporting region-wide Investments for sustainable Blue socio-Economic development

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PROCARIBE+ 1st Project Executive Group (PEG) Meeting Bogota, Colombia 4-5 December 2024

Agenda Item 13

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PROCARIBE+ COMMUNICATIONS STRATEGY 

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Why? Strategic communications Goals, objectives and Desired outcomes. 

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How? Primary Channels

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Developing Upcoming stories from Co-Executing partners.

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Feedback/Discussion

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Overview

Strategic

Communications

Objectives

Significantly enhance the visibility of the PROCARIBE+ Project across relevant sectors and stakeholder groups.

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Facilitate effective knowledge exchange and the sharing of best practices among stakeholders.

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Promoting sustainable blue economy initiatives within the region, ensuring that the economic benefits derived from marine resources are maximized in an ecologically sustainable manner.

GOALS

SPECIFIC

OBJECTIVES

Enhance communication relationships between the Project Coordination and Management Unit (PCMU), the participating countries, and project partners, including co-executing agencies and relevant intergovernmental organizations (IGOs).

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Foster increased engagement from partners by improving the flow of information between the PCU, PSC members, PEG members, National Focal Points (NFPs), and other stakeholders. 

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Disseminate project findings and best practices and position the PROCARIBE+ initiative as a natural and strategic continuation of the CLME+ Project.

Desired

Enhanced Project alignment and Efficiency.

Increased Stakeholder Engagement and Buy-in.

Effective Dissemination of Project Results and Best practices.

Strengthen Visibility and Recognition of Project Partners. 

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COMMUNICATIONS ALSO NOT ONLY A REQUIREMENT BUT ALSO AN OPPORTUNITY

FOR PARTNERS TO GIVE VISIBILITY TO THEIR WORK. IT ALSO SUPPORTS US AS A MEANS OF VERIFICATION.

Outcomes

How?

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Project website

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RIMARY

P

C

HANNELS

Linkedin- UNDP/GEF PROCARIBE+

Facebook

Types of

Content

Informative articles  

Social Media Posts and Updates 

Case studies and Success Stories

Infographics and visual Content 

Videos and Multimedia Content 

Developing upcoming stories from

CO-Executing partners

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Agreement Signing post

• What work will we be doing together
• Classic Who (YOU!) What (work are we doing together), Where (why is your project site relevant) When (duration of our shared work)

Contextual post

• More information about project site, why its relevant to the people of your (countries) and why the work we are doing is needed for its preservation/improved management, benefit enhancement etc 

Ongoing work/result posts

• Initiation of on the ground/in the office/in the lab work
• Hosting of Workshops
• Reports
• Project Results 

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Short term Needs from Co-executing partners

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Photos from areas covered by co-executing agreements 

Outlines of potential stories 

Social Media Posts and Updates 

Case studies and Success Stories

Infographics and visual Content 

Videos and Multimedia Content

Discussion questions

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What stories do you see emerging from your work?

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What capacity do you have to produce these stories

What support do you need to produce communications products and make them impactful?