Lesson 1
WALT
What is Typography?
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Typography keywords and terms you will learn...
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
What is text?
In literary theory, a text is any object that can be "read".
This is ‘text’
So is this!
What is font?
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
The structure of this slide with the title at the top and it being slightly bigger, meant we read it first.
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
The appearance of this piece of text (orange) provides emphasis. Meaning that the reader will perceive this as being more important.
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Means the text is clear enough to read
Is this text clear enough to read?
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Has the text on this slide ‘come alive’?
Typography is what brings the text to life...
What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Fonts have feelings too!
What is Typography? (...elicit certain emotions and convey specific messages)
Words to use:
What is Typography? (...visually appealing to the reader.)
LYRICAL TYPOGRAPHY
Using your favourite song lyrics, create a poster that displays them in a creative way. Focus on the words and their meaning and choose your fonts carefully. Using only the words in the lyrics to create the poster, ensure you carefully place them to ensure readability whilst being creative.
QUOTE POSTERS
Using your favourite inspirational quote, create a poster that displays it in a creative way. Focus on the words and their meaning and choose your fonts carefully. Use hierarchy, leading, kerning, typefaces to add meaning, positioning the words carefully to ensure readability whilst being creative.
Peer Critique
Save your creations as a JPEG.
Upload to the Google classroom assignment.
Insert both of them onto the attached Google Docs.
Comment:
Progress Check: What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Practice complete.
Lesson 2
WALT
What is Typography?
Progress Check: What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Progress Check: What is Typography?
Typography is the art of arranging letters and text in a way that makes the copy legible and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Font pairing