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How to Align your Company with OKRs

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At Intel, Andy Grove develops the OKR methodology in an effort to create a measurable goal setting system.

John Doerr introduces OKRs to the Google founding team.

Over the next 15+ years, Google uses OKRs to align the company and become a leader in the tech world.

OKRs power thousands of organizations from Uber to the US Navy.

Brief History of OKRs

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1970s

1999

2000 -

Today

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OKR = Objective and Key Results

What’s an OKR?

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Objective

Where do I want to go?

Key Result

How will I get there?

Objective

Become the market leader

Key Result

Increase revenue by $10 million

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OKRs have a unique philosophy

What’s an OKR?

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Objective

Ambitious

Objectives are set just beyond the threshold of what seems possible.

Measurable

Transparent

Aligned

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What’s an OKR?

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How to write OKRs

Getting Started

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Objectives

3-5 objectives per organization level
Objectives have a finite endpoint (expand to China) rather than an ongoing task (make progress on international expansion)
Objectives push beyond what seems possible

Key results

~3 key results per objective
Key Results are measurable
Key Results are the steps to completing an objective
Key results describe outcomes rather than activities

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How to implement OKRs

Getting Started

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How to grade OKRs

Getting Started

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Common challenges with OKRs

Getting Started

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How measurable do objectives need to be?
Are my manager’s KRs my objectives?
How to cascade down through sales?
Engineers already have JIRA, do I also need to use an OKR tool?
Who should own a cross functional goal?
Should OKRs be used in performance conversations?

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Questions?