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A New Website for

Columbia College

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Why a New Website?

  • Modernize user experience for our audiences

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  • Establish a brand, distinct from the University’s, that elevates the College’s value

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  • Eliminate redundancies on the College and CC-SEAS websites

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  • Become a centralized hub for information

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  • Create a unified web publishing platform for staff

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Discovery Process

  • Site audit and analysis of current analytics
  • Review of relevant background documents
  • Review of competitor sites
  • Stakeholder listening tour
  • Student, staff, alumni focus groups
  • Online survey for current parents
  • Student card sorting exercise

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mStoner Recommendations

  • Continue to market to current students
  • Embrace lean, clean and consistent content
  • Focus on your audiences, not your offices
  • Establish singular, authoritative sources of information and syndicate content
  • Set realistic expectations and keep at it

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Information Architecture of

New Website

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New Site Map

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Wireframes for the Future

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User Testing

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Project Plan

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Project Plan

Academic Year 2019-2020

Develop new College Website (for launch August 2020)

Summer 2020

Develop new CC-SEAS website and content syndication process

Fall 2020

Migrate content and users from CC-SEAS website to College website

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College Website Project Working Group

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  • Members of the College Communications Group
  • Other representatives from interested College units and offices

The group will meet regularly to:

  • Receive progress reports on the project
  • Preview website design and implementation
  • Take information back to their staff
  • Assist with content migration plan and new content development

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Working Group

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Next Steps for Working Group

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  • “Beginner’s Mind”
  • Stay tuned for recurring meetings in spring
  • Web transition guidance from our team