It is an understatement to say that Singaporeans love the Karaoke culture - it’s in fact a national pastime. Singing our hearts out with family and friends while enjoying the utmost privacy is one reason why the Karaoke TV (KTV) culture is deeply rooted.��However with Singapore’s nightlife industry still at a halt because of the pandemic, KTVs have continued to be badly hit with irreversible financial losses.���HOW COULD WE HELP THE BUSINESS PIVOT INTO SOMETHING MORE SUSTAINABLE IN THE MEANTIME?

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A campaign that turns every KTV room within Cash Studio �into recording booths for aspiring local musicians.

Because our customers tend to be music lovers and aspiring singers, we could open up our space and turn every room into a recording studio for them to record songs.��Aspiring musicians would just have to make a booking on our website and pay by the hour, bringing in potential business to every room and making full use of the space.

��Why it works:�Customers who frequent the KTV studio will be inclined to help their favourite entertainment place stay afloat.

“An initiative that saves the nightlife industry: Cash Studio turns KTV rooms into recording studios for aspiring musicians”