WINTECH ECOBAG

Innovation of Eco-Friendly and Halal-Compliant Packaging from Sugarcane Bagasse

GROUP 3

Abdul Qawwiy Nasrun | Hisyam Fawwaz Giffari | Nadira Zafira | Ratsimandresy Neçiah Fahombiazana

Introduction

Plastic pollution has become one of the most pressing environmental challenges of the twenty-first century, as the excessive use of single use packaging in the food and beverage industry continues to harm ecosystems and endanger human health. To respond to this issue, WINTECH ECOBAG introduces innovative food packaging made from sugarcane bagasse, a renewable agricultural byproduct that is both biodegradable and compostable.

At the same time, this business is firmly grounded in the principles of the halal economy and shariah compliance, ensuring that every stage of production is halal assured and trustworthy. By uniting halal integrity with environmental responsibility, WINTECH ECOBAG offers a solution that appeals to both Muslim and non Muslim consumers and meets the growing demand for products that are sustainable as well as halal certified.

​

​

-

​

Halal Compliance

Ingredients & Process:

• Raw Materials: Sugarcane bagasse, tapioca/bioresin binder, halal food-grade coating, natural dyes (ensured free from najis/haram).
• Process: Production facility must follow HAS 23000 Halal Assurance System – clean, hygienic, and free from contamination with haram/najis materials.
• Certification: Commitment to obtain Halal Certification (BPJPH–MUI) for all additives and production process.
• Food Safety: Packaging complies with halal and food-grade standards, safe for hot, cold, and oily foods.

​

Raw Material Selection → Hygienic Production → Halal Certification (BPJPH/MUI) → Distribution → Consumer Trust

​

​

Ethical and Sustainable

Fair Labor & Eco-Friendly Commitment:

• Sustainability: Utilizes agricultural waste (sugarcane bagasse) that otherwise pollutes rivers and landfills.
• Circular Economy: Transforms waste into high-value eco-friendly products.
• Labor Practice: Fair wages for workers, safe working conditions, equal employment opportunities.
• Eco Commitment: 100% biodegradable & compostable packaging, reducing single-use plastic waste and greenhouse gas emissions.
• Community Impact: Collaboration with local MSMEs, empowering small businesses and supporting halal economy.

Social & Environmental Impact (Maqasid al-Shariah):

• Ḥifẓ al-Bī’ah (Protecting Environment): Reduces single-use plastic pollution.
• Ḥifẓ al-Māl (Protecting Wealth): Creates jobs, supports SMEs, and strengthens halal economy.
• Ḥifẓ al-Naṣl (Protecting Future Generations): Promotes sustainable packaging for long-term ecological balance.
• Ḥifẓ al-Dīn (Preserving Faith): Provides Muslim consumers with halal-assured, safe packaging choices.

​

Innovation

Unique Selling Proposition (USP):

• Combines Halal Certification + Eco-Friendly Packaging → a positioning not widely available in the market.
• Product innovation: customizable eco-bag/food box designs (local motifs, branding for halal restaurants, sustainable lifestyle).
• Competitive advantage: Green Price Strategy → affordable cost (Rp3,000/pcs) with ~30% profit margin. Differentiation: halal assurance + sustainable solution → builds trust and loyalty among Muslim consumers and eco-conscious buyers

Marketing and Branding

Halal Values & Customer Trust:

• Brand Identity: “Halal & Eco-Friendly Packaging for a Sustainable Future.”
• Target Market:
• Halal-certified restaurants, cafés, bakeries.
• Catering & hotel industry.
• Eco-conscious Muslim consumers.
• Supermarkets & halal e-commerce platforms.
• Channels: Direct B2B sales (café & bakery partners), e-commerce (Shopee, Tokopedia, Lazada), eco-halal influencer campaigns
• Promotion Strategy:
• Halal label as trust-building icon.
• Discounts for bulk purchases (≥1000 pcs/day → 5% discount).
• CSR campaigns in schools, mosques, and eco-events.
• Brand Promise: Honesty, halal integrity, and eco-responsibility.

​

​

Financial Overview

​

• Production Cost (100 pcs): Rp230,000
• Cost per Unit (HPP): Rp2,300
• Selling Price: Rp3,000/pcs
• Profit Margin: ~30.43% (Rp700/pcs)
• Projected Profit: If 100,000 pcs/month sold → ± Rp70 million/month

THANK YOU