New technologies and the audience
Prabhmeet Sura
My ideas
Hegemony
Hegemony
Brought out Hegemony to highlight predominance according to class
Hegemony
Consent given by those in power
hegemony
Dominant groups maintain dominance with views and ideologies
Hegemony
“...Dominant groups in society, including fundamentally but not exclusively the ruling class, maintain their dominance by securing the 'spontaneous consent' of subordinate groups, including the working class, through the negotiated construction of a political and ideological consensus which incorporates both dominant and dominated groups." (Strinati, 1995: 165)
Antonio Gramsci 1891 - 1937
Marxism
Karl Marx
Proletariat; owners of the means of production.
Marxism
Compared to Bourgeoisie
Marxism
Owners of mass production
Marxism
Compared to Pluralist; Freedom of Speech.
marxism
Looked at beliefs in development of Human Society; outlined by communist manifesto.
Marxism
Karl Marx 1818 - 1883
Pluralism
pluralism
Core pluralist value; tolerance towards different cultures and religions within society
Pluralism
Differs to a Marxist view
Cultural imperialism
Western nations dominate media around the world
Cultural imperialism
This affect third world countries... Why?
Cultural imperialism
Values and beliefs are being portrayed into their society and culture
Cultural imperialism
Western countries are owners of mass media, developing countries purchase media as it is cheaper to do so
Cultural imperialism
“The claim to a national culture in the past does not only rehabilitate that nation and serve as a justification for the hope of a future national culture. In the sphere of psycho-affective equilibrium it is responsible for an important change in the native. Perhaps we haven't sufficiently demonstrated that colonialism is not satisfied merely with holding a people in its grip and emptying the native's brain of all form and content.”
Frantz Fanon (1925 – 1961)
Globalisation
Many different concepts within Media which make up Globalisation.
Globalisation
Argues that it promotes anti social behaviour; people are sat in front of a screen
Globalisation
At the same time... Being social; a whole new society online
Globalisation
Internet gives people power online.
Globalisation
“We ask [of the computer] not just about where we stand in nature, but about where we stand in the world of artefact. We search for a link between who we are and what we have made, between whom we are and what we might create, between whom we are and what, through our intimacy with our own creations, we might become.”
Sherry Turkle June 18 1948
Globalization
Marshal Mcluhan
(1911 – 19880)
The Theorist who invented the Global Village Theory.
Post Colonialism
Post colonialism is said to have an association with feminist discourse.
Post Colonialism
They both concern themselves with the struggle and injustice within the Media.
Post Colonialism
Both reject patriarchal society.. Dominant views of the... MIDDLE CLASS WHITE MALE.
Post Colonialism
“Everything, all those great things, had happened so far away or so it seemed to at the time. The world was made to sound as if it belonged to other people--to those who lived in distant countries that were so different from Botswana; that was before people had learned to assert that the world was theirs too, that what happened in Botswana was every bit as important, and valuable, as what happened anywhere else.”
Alexander McCall Smith (24th August 1948)
New technologies and the audience
MORE AVAILABILITY
MORE MOBILE
MORE CHOICE
INTERACTIVITY
New technologies and the audience
Why I chose new technologies and the audience?
Wide range of concepts which make this up.
NEW AND DIGITAL MEDIA
With the Rise in Technology, the circulation and readership of traditional media has decreased over the years.
Citizen journalism
LOSS OF POWER; INSTITUTIONS
GATE KEEPER?
Rise in ugc?
2 Billion Videos are Viewed Daily on YouTube.
User Generated Content?
57,829,038 views
31, 420,614 views
SOCIAL NETWORKING
http://www.youtube.com/watch?v=0aCyoVNX3uk
MYSPACE
ONLINE POWER
CENSORSHIP
AVAILABILITY
Top internet companies
By Market Value |
| By Equality | By Employees | |
Rank | Company | 500�revenues rank | 3/23/2007 ($ millions) |
|
1 | 2 | 425,795.2706238 |
| |
2 | 6 | 368,341.7166 |
| |
3 | 49 | 274,380.63828 |
| |
4 | 8 | 255,910.56 |
| |
5 | 27 | 242,562.44448 |
| |
6 | 9 | 231,173.96235 |
| |
7 | 25 | 201,313.4992 |
| |
8 | 1 | 198,107.85 |
| |
9 | 39 | 181,591.38082 |
| |
10 | 23 | 179,366.65824 |
| |
CONVERGENCE
THIS CAN LEAD TO...
TRADITIONAL MEDIA IN DECLINE
NEWSPAPERS IN DECLINE
PANIC FOR TRADITIONAL INSTITUTIONS
DEATH OF PRINT
Who’s next?
New technologies and the audience
Prabhmeet Sura 13H
Thank You ☺