How Not to Get Shocked, Jolted and Fried by the Coming Shift in Automotive Power Sources
Analysis developed by the team at Paul Eichenberg Strategic Consulting
October 5, 2023
Purpose and confidentiality statement:
This document is prepared for potential clients of Eichenberg Consulting, LLC. The contents of this document are for informational purposes only and shall not be considered consulting advice. The recipient of this document shall not disclose to anyone outside of his/her company without the consent of Eichenberg Consulting, LLC.
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Megatrends shaping auto
2
Vehicle Electrification
Connected Cars
Autonomous Vehicles
Shared Mobility
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Time horizon for the presentation
3
Planning focused on short-term operational budgets used to guide the activities of the day-to-day operations and functions of the organization.
Description
12-18 Months
8-12 Years
3-5 Years
Focuses on a three-to-five-year growth agenda for the enterprise used to highlight significant capital investments required and other financial needs of the enterprise.
Long-term vision for the company is focused on investment and growth, aligning resources around “big bets” or higher growth transformative opportunities.
Strategic Planning
Operational Planning
Business Planning
Activities
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
New vehicle architectures
4
Source: Expert Interviews, OEM websites
Micro HEV (Stop/Start) | Hybrid Electric Vehicle (HEV) | Plug-In Hybrid Electric Vehicle (PHEV) | Battery Electric Vehicle (BEV) | |
Mid HEV (MHEV) | Full HEV (FHEV) | |||
ELECTRIFICATION
DISRUPTION
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Disruptions Impact
5
Mechanical – Today
Internal Combustion
Engine
Transmission
Fuel/Air/Exhaust
System
Electric Drive Motor
Electric Charger
Electrical – Tomorrow
Electric Battery
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Disruptions Impact
6
More than 125 moving parts vs. less than 25 moving parts
ICE – Cadillac Escalade
BEV – Tesla Model S
vs.
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Disruptions Impact
7
2020 Nisan Leaf SV
Vehicle weight: 1,588kg
EV Drive
Power Electronics
Battery
Transmission
Exhaust
Engine
2020 Grand Cherokee
3.6-litre Pentastar V6
Vehicle weight: 2,153kg
550 Parts
300 Parts
vs.
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Table of contents
01
Overview of automotive electrification market forecasts, trends, and drivers
02
Impact of Disruption
03
Electrification opportunity example – battery pack
04
05
Inflation Reduction Act (IRA) of 2022
Automotive Fastener Impact
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Overview of automotive electrification market forecasts, trends, and drivers
01
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Accelerating global legislation to ban gas- and diesel-vehicles
10
Source: Paul Eichenberg global research, ICCT, Expert Interviews
Notes:
1. Proposed level to be incorporated between 2025-30 2. Japan meets this level today 3. Stated target for major cities, not nationwide
Europe
Japan
China
USA
2012
2030
2020
2025
-47%
2013
2020
2025
953
1173
-44%
2025
2013
2020
-46%
2013
2025
2020
TBD
1222
-32%
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Accelerating global legislation to ban gas- and diesel-vehicles
11
Source: Paul Eichenberg global research, ICCT, Expert Interviews
Notes:
1. Proposed level to be incorporated between 2025-30 2. Japan meets this level today 3. Stated target for major cities, not nationwide
Europe
Japan
China
USA
2012
2030
2020
2025
-47%
1173
2013
2020
2025
953
-44%
149
2013
2020
2025
149
-26%
1222
2013
2020
2025
TBD
-32%
Trump Proposal of August 2018
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Eichenberg Insider Forecast methodology – compliance based
12
The EV model solves for GHG performance be leveraging both conventional powertrains and EV/PHEV powertrains
Source: Eichenberg EV Insider model
Eichenberg, https://www.eea.europa.eu/data-and-maps/data/co2-cars-emission-13#tab-figures-produced
NOTE: g/km performance does not include “eco-innovation” technology credits (e.g. LED lights)
Assumed GHG performance (g/km)
81g/km - 2025
59g/km - 2030
0
95g/km - 2021
130g/km - 2018
Petrol (4+-cyl)
Petrol (4-cyl)
HEV
Diesel
Petrol (3-cyl)
mHEV
PHEV
EV
0
123
1
2
Key steps for analyses
1
2
Conventional powertrains
Super Credit vehicle - <50g/km
Solve for GHG�compliance
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
N. America – GHG/CAFE/ZEV regulations
To book end scenarios, we evaluate three scenarios to capture the difference in the three administrations and the impact on ZEV policies – to model all scenarios, we identify g/mi targets through 2030 for comparison purposes
13
Proposed
(Trump)
1
Incumbent (Obama)
2
New Green Deal
(Biden)
3
Source: Eichenberg
U.S. light duty vehicle standards – PC+LT combined (g/mi)
3 scenarios for N. America
Current Legislative Direction
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
USMCA – EV/PHEV model forecast
In Scenario #1 (proposed – Trump), EV/PHEV will not be required through 2030 – even with ~22% HEV/mHEV in 2030, the fleet exceeds minimum regulations by ~4%
14
15.8
15.3
15.1
15.3
15.4
15.6
15.8
15.8
16.0
16.4
16.5
16.2
16.2
0.3%
1.3%
3.1%
0.6%
0.5%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
EV/PHEV % of total
244
235
227
241
241
241
241
240
240
240
240
240
240
Corporate avg. GHG regulation (g/mi)
-0.6%
-2.4%
-4.9%
+1.2%
+1.9%
+2.9%
+3.3%
+3.6%
+4.2%
+4.5%
+4.1%
+4.0%
+4.3%
GHG gap to target without EV/PHEV (%)
Source: Eichenberg, EV Model
Light vehicle production in USMCA – PC+LT combined (Mill)
Proposed
(Trump)
1
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
USMCA – EV/PHEV model forecast
In Scenario #2 (Incumbent – Obama), ~45% EV/PHEV’s (7.2 Mill) would be required by 2030
15
15.8
15.3
15.1
15.3
15.4
15.6
15.8
15.8
16.0
16.4
16.5
16.2
16.2
EV/PHEV % of total
Corporate avg. GHG regulation (g/mi)
GHG gap to target without EV/PHEV (%)
Light vehicle production in USMCA – PC+LT combined (Mill)
Incumbent (Obama)
2
Source: Eichenberg, EV Model
147
-38%
42%
1%
240
-2%
2%
230
-4%
4%
222
-6%
9%
207
-12%
16%
198
-16%
20%
188
-19%
24%
179
-23%
28%
170
-26%
31%
164
-29%
34%
158
-32%
38%
152
-35%
142
-40%
45%
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
USMCA – EV/PHEV model forecast
In Scenario #3 (Green New Deal – Biden), ~60% EV/PHEV’s (9.6 Mill) would be required by 2030 – this represents current legislative direction
16
0%
1%
3%
7%
14%
19%
21%
29%
35%
41%
47%
53%
60%
244
235
227
215
203
191
179
167
155
143
131
119
107
-1%
-2%
-5%
-10%
-14%
-18%
-23%
-28%
-33%
-38%
-43%
-49%
-54%
Source: Eichenberg EV Model
Light vehicle production in USMCA – PC+LT combined (Mill)
EV/PHEV % of total
Corporate avg. GHG regulation (g/mi)
GHG gap to target without EV/PHEV (%)
New Green Deal
(Biden)
3
15.8
15.3
15.1
15.3
15.4
15.6
15.8
15.8
16.0
16.4
16.5
16.2
16.2
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
USMCA – EV/PHEV model forecast
When comparing the 3 scenarios, scenario #2 (incumbent – Obama) is aligned with global trends @ ~45% EV/PHEV’s by 2030
17
U.S. GHG regulations by scenario (2030)
# of EV/PHEV’s in 2030 (Mill)
PHEV
EV
Source: Eichenberg, EV Model
Proposed
(Trump)
1
Incumbent (Obama)
2
New Green Deal
(Biden)
3
This model suggests that a significant acceleration of the EV/PHEV’s adoption, which in line with recent announcements in the UK, European Union, and China, thus displaying alignment with these global trends
60%
45%
0%
% of total sales in 2030
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Zero Emission Vehicle (ZEV) mandates
18
Many governments are mandating ZEV at the national-level, state-level, & city-level
New ZEV sales mandate (%)
Timeline
‘25
‘30
‘35
‘40
‘50
National
level
Province/
State level
Asia
Europe
N. America
Timeline
‘30
City
level
Asia
Europe
N. America
S. America
Fleet ZEV mandate (%)
Source: Expert interviews; Eichenberg
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Eichenberg EV Insider Global Forecast Model*
19
3
‘23
3
‘24
3
‘25
3
‘26
3
‘27
3
‘28
3
‘29
3
‘30
84
87
90
90
92
94
96
96
EV
PHEV
HEV
mHEV
ICE
EV/PHEV%
Electrified% �(EV/PHEV/HEV/mHEV
Global passenger car market (Mill)1,2
17%
19%
25%
27%
29%
32%
33%
40%
38%
46%
54%
59%
63%
65%
66%
70%
1 All regions are passenger cars only except N.America. N.America market includes passenger cars + light trucks 2 Volume weighted averaging of the 3 major markets (China, Europe, N.America) are projected onto Japan/Korea and half the %electrification on the RoW (S.Asia, S.America, Middle East, Africa) 3 Includes engine start/stop (ESS) *Adaptation using compliance model rates with updated Nov’22 S&P forecast
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Inflation Reduction Act (IRA) of 2022
02
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Inflation Reduction Act (IRA) �of 2022
Overview
EV adoption tailwinds (passenger & commercial vehicles) driven by stable incentives beyond 2030
Allows for EV purchase price parity (as compared to the ICE) as soon as mid-decade...
...provided that automakers can rapidly regionalize supply chains to qualify for incentives
Will re-make how EVs are priced — new sales, leases, and used vehicles — as well as which vehicle segments and models' automakers prioritize
Improves the business cases for many critical minerals and EV charging projects
Reshapes supply strategies (e.g., network design, make/buy) and value pools across the battery ecosystem
21
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IRA Impact to the �Automotive Industry
Overview
Fight inflation, invest in domestic energy production and manufacturing, and reduce carbon emissions by roughly 40 percent by 2030
Objective
Provides consumer tax credit for lower/middle income individuals to buy new and used clean vehicles. Additionally, incentivizes the sale of clean heavy- duty vehicles and promotes green hydrogen
Key pillars relevant to auto
22
Act is expected to be in effect at least through 2032 and is to be largely paid for through revenue increases in corporate tax rate
Offers tax credits and grants to build new or retool EV manufacturing facilities as well as new EV charging and/or fuel cell stations
Incentivizes domestic content and seeks to decouple US EV and battery sectors from supply chains led by ‘foreign entities of concern’
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
The Act provides both supply and demand incentives in order to drive US domestic EV growth
Act highlights the national interest to compete on the scale with foreign entities of concern such as China
Passenger vehicles incentives: Up to $7,500 for new purchases, up to $4,000 for used
Commercial vehicles (incl off-highway) incentives: $40,000 for new purchases
Supply chain and infrastructure incentives (capex and opex): Over $30B available—as grants & loans for EV manufacturing & charging, and as production tax credits for battery components & critical minerals
Disqualifies vehicles that are imported or built with battery materials sourced from ‘foreign entities of concern’ (namely, China + Russia) Increases domestic content requirements over time (+10% per year)
Takes effect in 2023 and is in force at least through end of 2032, supporting long-term demand generation and localization
23
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An introduction to the IRA Two-Part clean vehicle credit
NOTE ON FURTHER GOVERNMENT ACTION TAKEN
The US Treasury and Energy Departments issued implementing guidance on the day the President signed the IRA into law, limiting vehicles eligible for the EV tax credit in the remainder of 2022.
Effective immediately, only EVs whose final assembly is conducted in North America are eligible for the existing credit. The result is that far fewer vehicles sold from August 17 to the end of calendar year 2022 will be eligible for the existing credit.
For OEMs like VW, Mercedes, BMW, Toyota, Hyundai and Nissan which rely heavily on US based sales – expect a shift in strategy from Europe and Asia based supply chains to US based localization.
New clean vehicle credit: EV manufacturers and suppliers to benefit
Key provision of the IRA is to expand tax credits for electric vehicles (EVs) by expanded tax credits of up to $7,500 for purchasers of certain new EVs
Two-part clean vehicle credit
The IRA establishes new clean vehicle credits, where eligible battery-powered EVs must meet critical mineral and battery component content and other requirements to qualify for credits of up to $7,500 per vehicle. Vehicles that meet one of the requirements, but not both, are eligible for a credit of $3,750.
24
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Two-Part Credit - Details
Certain materials used in a vehicle’s batteries must be extracted, processed, manufactured and/or assembled in the US or in certain US-allied countries
YEAR | Battery Minerals�(% “domestic content”) | Battery Components �(% “domestic content”) |
2023 | 40% | 50% |
2024 | 50% | 60% |
2025 | 60% | 60% |
2026 | 70% | 70% |
2027 | 80% | 80% |
2028 | 80% | 90% |
2029 and beyond | 80% | 100% |
To qualify for the first $3,750 credit, a percentage of the value of applicable critical minerals contained in a vehicle’s batteries must be extracted or processed in the US or in a country with which the US has a free trade agreement or must have been recycled in North America. Applicable percentages increase from 40 percent prior to 2024, to 80 percent after 2026. Qualifying critical minerals include aluminum, cobalt, lithium, nickel, and graphite, among others
To qualify for the second $3,750 credit, a certain percentage of the value of the battery components in an EV must be manufactured or assembled in North America; applicable percentages increase from 50 percent prior to 2024 to 100 percent after 2028. Separators are included in this category
Further, after calendar year 2024, a clean vehicle will not qualify for the tax credit if it contains any critical minerals that were “extracted, processed, or recycled by a foreign entity of concern” – including companies owned by, controlled by or subject to the jurisdiction of the government of the People’s Republic of China and Russia
After December 31, 2023, a vehicle may not qualify for the credit if any “components” contained in its battery are “manufactured or assembled by a foreign entity of concern”
25
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IRA – Impact
Accelerates EV adoption by improving total cost of ownership for US based content vehicles
Drives subtle vehicle design changes, too (e.g., higher ride height to classify as an SUV) - Ties incentives to regionalization of EV manufacturing & battery material production
Accelerates build out of N. American infrastructure and regional circular economy; Nearly 100% of battery supply chains route thru China today, which will take years to decouple; Also limits growth of Chinese battery and EV players with US aspirations Provides longer-term certainty that makes business cases for new production projects more attractive to investors
Opens big opportunities, in a short window, for players participating in value chain where N. America has limited existing production capacity, e.g., in critical minerals processing
No longer penalizes automakers that were first to market with plug-ins - Prioritizes EV affordability by focusing on passenger cars below $55K and SUV/ Trucks below $80K (MSRP). Furthermore, incentivizes emerging used �EV market
IRA will lead to additional PHEV/BEV share by 2030 vs no-incentive case - Expands OEM participation by eliminating volume cap (previously 200k �units sold)
26
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Impact of Disruption
03
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Traditional powertrain component market declines
28
Powertrain
Transmission
Engine
Traditional powertrain components
Casting
Forging/Billet
Gasket/hoses
In addition to forgings, machined from billet, castings, and gaskets component, other types such as bearings, front end accessory drive (FEAD), fuel injection, control module, stampings, and engine mounts can expected to be disrupted by vehicle electrification
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Traditional powertrain component market declines
29
Powertrain
Transmission
Engine
Hybrid Electric
(Chevrolet Volt example)
Traditional
(Jeep Grand Cherokee example)
Full Electric
(Nissan Leaf example)
V6 engine
8-spd Automatic Transmission
I4 engine
Hybrid powersplit transmission
Motor/gearbox assembly
$400 billion global market
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Insights – electrification components requiring forge/machining
As autos shift from traditional transmissions to electrified transmissions, the value of forged components could drop by as much as ~75%
30
*Gearbox and Motor
Sources: Eichenberg Research, OEM websites
Example Vehicle
Transmission Type
# of Forgings or Machined parts
9-speed Automatic
7-speed DCT
Powersplit HEV
Continuous Variable
Electric Vehicle
~36
~15
~15
~12
~9*
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Insights – electrification components requiring forge/machining
9AT/FWD based: Contains 4 planetary gear sets, several spring assemblies, crowns, rings, and an internal differential
31
Sources: Eichenberg Research, OEM websites
PGS Assm.
Planet gears
Sun gears
PGS Rings
Shafts
Spring assm. /crowns
Differential
PGS #4 (140x130mm)
Pinion gear 4x (~25mm)
Lay shaft drive gear (132mm)
Drive �(160x130mm)
2nd crown �(125mm)
Diff ring �(215mm)
PGS #3
(172mm)
Pinion gear 4x (~25mm)
Axle link �(62x77mm)
Retainer �(156mm)
Diff axle (18x113mm)
PGS #2
(158mm)
Pinion gear 4x (~25mm)
Sun gear
(52mm)
PGS Ring �(181mm)
Input shaft (38x315mm)
2nd spring assm. (170mm)
Side gear �2x (74mm)
PGS #1
(146mm)
Pinion gear 4x (~25mm)
Sun gear �(57x72mm)
PGS Ring �(200mm)
Oil pump shaft (116x91mm)
Spring assm. (170x63mm)
Bevel �2x (55mm)
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Insights – electrification components requiring forge/machining
We use three high volume engines as examples for deep dive analysis to understand forging/billet opportunities and market impact
32
Sources: Eichenberg Research, OEM websites
2014 Chevrolet Silverado
2017 Chrysler Pacifica
2016 Honda Civic
5.3L EcoTec3 V8 w/ 8AT
3.6L Pentastar V6 w/ 9AT
1.5L I4 Turbo w/ CVT
GM
FCA
Honda
4-cylinder
6-cylinder
8-cylinder
48 forging components
71 forging components
70 forging components
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Insights – electrification components requiring forge/machining
Engine component analysis for 6-cylinder - 2017 Chrysler Pacifica – 3.6L V6
33
Sources: Eichenberg Research, OEM websites
Forging/Billet
Piston (6x)�(95x53mm
Intake valve (12x)�(39x109mm)
Valve lifters (24x)�(12x43mm)
Cam sprocket (4x)�(81x45mm)
Crankshaft�(175x480mm)
Crankshaft (4x)�(45x380mm)
Pulley hub�(46x57mm)
Crankshaft sprocket�(67x46mm)
Exhaust valve (12x)�(30x112mm)
Connecting rod (6x)�(86x213mm)
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Excess capacity at powertrain suppliers – forge/machining
$325/vehicle of the powertrain forging $ content may be eliminated in the long term in lieu of EV – $8 Billion powertrain forging market reduction by 2030
34
NOTE: Traditional powertrain averages 9AT and 8AT; V8 and V6, Hybrid averages parallel and powersplit; V6 and I4
Sources: Eichenberg Model & Analysis
Short term
Mid term
Long term
Traditional powertrain
Hybrid
Full EV
Forging component $ value per engine+ transmission
(Full value: forged, machined, heat treated)
Powertrain Forgings
Excess capacity
$75 (-20%)
Engine
Transmission
$400
$325
$75
Excess capacity:
$325 (-80%)
Non traditional
Power electronics/
battery pack content grows
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Excess capacity increases at powertrain suppliers - castings
Castings represent the largest portion by $ content for internal combustion engines ranging from $400-$650 per engine
35
Sources: Eichenberg Model & Analysis
Example Vehicle
Engine used for analysis
# of casting components
$ value per engine (fully machined/)
GM 5.3L EcoTec3 V8
35
$650
FCA 3.6L Pentastar V6
33
$550
GM 1.5L Voltec I4
V8
V6
I4
26
$400
Engine castings used iron-based alloys for its high strength, high wear resistance, and low cost, but many engine castings today use aluminum-based alloys for weight reduction
Casting components (for V6 engine):
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Excess capacity increases at powertrain suppliers
$460/vehicle of the powertrain casting $ content may be eliminated in the long term in lieu of EV – potential for more than a $11 billion powertrain casting market reduction by 2030
36
Sources: Eichenberg Model & Analysis
Short term
Mid term
Long term
Traditional powertrain
Hybrid
Full EV
Casting component $ value per powertrain
(Full value: casting, machined)
$650
$590
$190
Powertrain Castings
Excess capacity
$60 (-9%)
Excess capacity:
$460 (-71%)
EV motor/gear box have similar casting $ content as automatic transmissions but have different components:
Power electronics components also have casting content will range from $75-90 per vehicle:
Engine
Transmission
Power electronics
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Examples of new and lost plastic content/parts from electrification
37
Other additions/�subtractions (net)
Engine
Body frame
Golf ICE plastic
Air System (full)
Transmission
Bumpers
Fuel system (full)
xEV system
Cooling sys (water)
8
e-Golf plastic
Air Intake Manifold
Air Systems
2-6 kg per vehicle
Engine Components
2-6 kg per vehicle
Engine Cover
Selected plastic additions and subtractions
(Example 2015 Golf ICE vs. 2015 e-Golf EV, kg)
Potential impact of shift from ICE to EV ~30 kg per vehicle
Examples of key plastics systems to be eliminated with the ICE
Potential impact of elimination of ICE is ~750 KT of annual plastic resin production by 2030
Source; A2Mac1; Eichenberg
Fuel Systems
10-17 kg per vehicle
Fuel Tank
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Electrification opportunity example – battery pack
04
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Optimization is just starting – �some more than others
39
Modular
Integration
Optimized
High volume
Source: Interviews;; VW; Desk research; Eichenberg
Jaguar Land Rover's new electric vehicle platform
Future EV designs are converging around “skateboard” platforms, that are typically modular, optimized, integrated, high volume; These should be high priority targets
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Nissan leaf (2018)
The Nissan Leaf platform (both Nissan Leaf and Renault Zoe) sold ~150k units globally in 2019, a top selling EV model
40
Battery
EV Drive
Power Electronics
HVAC/Cooling
2018 Nisan Leaf SV
Vehicle weight: 1,588kg
This 40kWh battery pack consists of 192 56.3Ah pouch cells contained within 24 modules (8 cells/module)
This vehicle is FWD with one 3-phase synchronous motor/generator unit with a single-speed gearbox
2nd generation inverter is smaller and more compact – converts battery DC to motor AC during acceleration and vice-versa during regeneration
Nissan Leaf leverages heat pump technology which leverages the A/C system to heat the cabin in order to improve heating efficiency
Renault Zoe EV (Europe)
Source: Desk research; Eichenberg
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Nissan leaf (2018)
This analysis targets structures at the battery pack and sub-pack levels – these structural components represent ~110kg for the Nissan Leaf
41
2018 Nisan Leaf SV
Vehicle weight: 1,588kg
HV cables
Power electronics
Battery modules
Battery sub-pack plates
HVAC/Cooling
EV Drive System
Pack electrical
Pack structures
Systems
EV specific systems by weight (kg)
Priorities for Light Weighting
Battery
Cells
Sub-pack
Pack
We focused on enclosures, structure components and brackets as there is substantial materials (~110kg) which are either currently the focus of further light weighting
Other EV systems
Total weight of EV specific systems: 457kg
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Nissan leaf (2018)
The battery pack contains 3 “sub-packs” where several steel plates support the 24 modules – sub-pack steel plates are ~50kg
42
2018 Nisan Leaf SV
Battery packs
Battery sub-pack (x3)
2 x subpack #1
1 x subpack #2
Modules (x24)
Pouch cell (x192)
Material
# of piece per vehicle
Weight per piece (kg)
Total weight per vehicle (kg)
Structural components in the sub-pack
Subpack #1 –
base plate
Subpack #1 –
Lower support
Subpack #1 –
Upper support
Subpack #2 –
Front plate
Subpack #2 –
Rear plate
Steel
Steel
Steel
Steel
Steel
8.92
3.26
3.25
2.56
2.81
2
2
2
1
1
31.67
6.52
6.50
2.56
2.81
TOTAL: 50.0kg
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Nissan leaf (2018)
The Nissan Leaf battery pack (not including battery modules) has ~59kg of steel for enclosures and brackets
43
Nissan Leaf SV battery pack
Total weight: 295kg
Weight (kg)
Battery pack
components
44.5
Material
Steel
TOTAL: 59.2kg
Bottom enclosure
3.1
Steel
Brackets (#1-#7)
Steel
1.7
Front bracket
10.0
Steel
Top enclosure
Source: Desk research; Eichenberg
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Automotive Fastener Impact
05
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Global automotive fastener market (USD bn)
China is increasingly becoming the leading region for the >USD 20 bn automotive fastener market, raising strategic questions for fastener suppliers in other markets
45
Market Growth Forecast (billion USD)
Key Insights
Source: IHS; Market model; Freedonia; PE Strategic Consulting
* Does not include Commercial Vehicle, which represents an additional USD 1-2 bn p.a.
2025
2015
2020
Middle East/Africa
South America
Japan/Korea
$19.0
$22.4
$25.7
2030
South Asia
North America
Europe
Greater China
$30.3
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Fasteners market is growing …
Most individuals in the industry believe the addressable market may be smaller than actual, with >2000 fasteners counted in typical vehicles – in depth analysis shows xEV has a positive impact on the market
46
Focus
Edge
Explorer
Escape
Tesla S
F150
Fusion ICE
Fiesta
Fusion PHEV
Fusion HEV
2,000: Previously assumed
avg. fasteners per vehicle
Ø 3,061
(avg. of set)
253
Estimated fastener content (USD)
229
268
255
189
191
224
260
211
254
Source: Eichenberg Model
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Fastener market growth is clear
Fastener quantity appears to have risen by 10-50% between recent generations among selected vehicle models
47
Ram-06/13
Camry-11/18
Volt-11/16
Traverse/Acadia-11/17
LaCrosse-11/17
Highlander-11/15
F150-04/12
Escape-13/17
Sorento-13/17
Cruze-11/16
+20%
+8%
+27%
+15%
+24%
+22%
+47%
+9%
+13%
+17%
Old
New
(4)
+6
n/a
+16
+28
+121
n/a
(36)
(59)
(51)
+5
(0)
+7
+1
+3
+10
+9
(2)
(9)
+0
Estimated change
Content (USD)
Weight �(kg)
Comments/caveats
Source: Eichenberg Model
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Fastener market growth is clear
Fastener market growth is seen from generation to generation …. but primarily in plastics and non-threaded
48
2,324
Highlander-15
LaCrosse-17
2,996
Camry-18
219
Camry-11
Cruze-16
4,055
90
Cruze-11
2,418
Sorento-17
Escape-13
Escape-17
70
157
Highlander-11
4,646
147
Volt-16
LaCrosse-11
100
2,999
Sorento-13
143
Traverse-11
2,618
Acadia-17
3,591
Volt-11
4,211
2,821
3,390
3,814
183
27
3,758
3,844
142
4,571
3,512
92
48
29
111
137
47
Plastic
Metal
Other
3,390
3,844
2,821
2,996
2,418
2,618
4,646
3,758
3,814
2,324
4,211
4,571
3,591
4,055
2,999
3,512
Bolts
Other
Nuts
Source: Eichenberg Model
Note: Metal includes metal-plastic combinations; Plugs are in “Other”
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Disruption to fastener content by vehicle system
~40% of fastener content in ICE vehicles may be disrupted or possibly replaced with new designs or changing operating conditions with the switch to skateboard-based, full EVs
49
Clutch System
Engine
1
Body
1
Seats
0
Fluids
2
19
16
Heating System
5
2
Exhaust
6
Accessories
Steering
23
Suspension
0
1
Transmission
2
AC System
Air System
2
3
Interior
Fuel System
Brakes Mechanism
Electrical
Safety System
Cooling Sys - Water
3
100
2
Total
1
11
Pedals System
1
Limited effect
Impact
Elimination
Impact of electrification on fastener content by vehicle system in sample ICE SUV, (% of fastener kg)
Source: Desk research; PE Strategic Consulting
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
2030 CPV Analysis
50
$300 �Automotive fastener
$120�Powertrain fastener
$30�Electrification impact
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Interior
Suspension
Engine
Electrical
Cooling Sys - Water
Total
Transmission Sys
Brakes
Body
AC Sys
Seats
Heating Sys
Safety Sys
Accessories
Pedals Sys
Steering Sys
Temporary Parts
Tesla powertrains seem to use more fasteners than those of other EVs
Bolt-17
Leaf-17
Tesla S-13
Tesla X-16
9
9
Disruption to fastener content by vehicle system
Source: Eichenberg Model
43
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Example: Chevy Bolt EV
xEV powertrains will also add certain types of fasteners in new systems and components, which have differing needs vs. ICE powertrains
52
4
108
80
79
14
137
High Voltage Cables
High Voltage Battery Pack
AC DC Inverter
0.0
DC DC Converter
Total
0.3
High Voltage Junction Box
0.7
HVAC and Cooling Systems
0.0
Hybrid/Electric Vehicle ECU
0.4
Onboard Charger System
Transmission/EV Drive System
Fastener weight (kg) and count (#) by selected EV system
Comments
Source: Desk research; PE Strategic Consulting
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Example: VW e-Golf EV
However, EVs powertrains will likely largely rely on existing fastener types s as much as possible
53
Common fastener types in EV powertrain systems include:
Fastener weight (kg) and count (#) by selected EV system
Comments
Source: Desk research; PE Strategic Consulting
29
39
84
54
AC DC Inverter
DC DC Converter
High Voltage Battery Pack
0.2
High Voltage Cables
High Voltage Junction Box
0.0
HVAC and Cooling Systems
0.3
0.3
Hybrid/Electric Vehicle ECU
Onboard Charger System
Transmission/EV Drive System
Total
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
Automotive Disruption Framework
Business Case
Strategic Plan
Technology Roadmap
A market focused plan highlighting what a winning future position for the organization
Detailed roadmap and new engineering requirements for clarifying key steps to fill gaps and implement strategic plan
Justification for alignment of key resources around “big bets” or organization alignment necessary to execute the plan
Market Research
Research phase focused on market forces in terms of value-chain, new segments, and key new customers.
54
Copyright ©2022, Paul Eichenberg and/or its affiliates. All rights reserved
55
Thank You
T: (248) 670-9108
E: peichenberg@chief-strategist.com
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Web: www.PaulEichenberg.com
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