Innovation made possible when you
A P A C P A R T N E R I N N O V A T I O N
Chris Rollings
Digital Director / Maker / Advisor
Results oriented strategy, innovation and partnerships leader with over 10 years experience leading programs that have consistently launched impactful award winning products, programs and campaigns on the world stage. Confident deploying innovation frameworks and careful stakeholder management to focus on solving the right business problems with an operational excellence background that delivers results.
R/GA
As one of the four founding members trusted with launching R/GA in Sydney my job was to bring their world class creative offering to Australia, pitching and winning Telstra, Qantas, and ANZ in our first year and hiring and leading a talented team of producers.
Proprietary + Confidential
R/GA
Hired to lead creative production across APAC my role in the Partner Innovation Team ranged from defining and evolving process and leading our most impactful work, from facilitating design sprints with C-Suite clients to building the innovation frameworks, XFN teams and approach to sell in, build and land impactful work to millions of users,
As one of the four founding members trusted with launching R/GA in Sydney my job was to bring their world class creative offering to Australia, pitching and winning Telstra, Qantas, and ANZ in our first year and hiring and leading a talented team of producers.
Proprietary + Confidential
Take2
R/GA
The first Advisor to join, originally an NZ startup, I played a key role in working closely with the CEO on how to strategically position and land the program in Australia, successfully pitching for and achieving three years of funding.
Hired to lead creative production across APAC my role in the Partner Innovation Team ranged from defining and evolving process and leading our most impactful work, from facilitating design sprints with C-Suite clients to building the innovation frameworks, XFN teams and approach to sell in, build and land impactful work to millions of users,
As one of the four founding members trusted with launching R/GA in Sydney my job was to bring their world class creative offering to Australia, pitching and winning Telstra, Qantas, and ANZ in our first year and hiring and leading a talented team of producers.
Proprietary + Confidential
The Work
Dare to connect Kiwi’s
with to their First language
A P A C P A R T N E R I N N O V A T I O N
Professor Tania M Ka’ai of The Maori Dictionary, a key cultural stakeholder was at first a critic and wary of partnering on the project, after our launch she chose to write an article on how digital technologies can play a vital role in cultural preservation.
Dare to help revitalize the
world's Indigenous languages
Rory O’Connor Yugambeh traditional owner presenting Woolaroo at UNESCO decade of Indigenous languages summit in Paris, where we user tested and soft launched Woolaroo
Presenting Woolaroo with Mel Silva AU Country Manager to US Ambassador Caroline Kennedy
Dare to teach the developing world’s
children robotics and AI
Working directly with the UNESCO Robotics lead to train their robot Cog how to think with AI, and to secure funding to develop their AI curriculum, accessible to all UN Member States
myob
Personalisation and AI Keynote
Dare To kick start AI adoption and experimentation
The Future of Personalisation and AI
And why Human Creativity matters more than ever
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ARTIFICIAL CONTENT
Approach
Silicon Valley's greatest invention was not the transistor, but the process of innovation...
of rapid prototyping, experimentation and
iterative reviews.
Kevin Kelly, Wired Magazine
“
“
In a rapidly changing world, innovation processes allow
us to quickly and efficiently develop new ways of staying ahead of the curve.
Innovation Frameworks
Desirability, viability, feasibility
Biz or Marketing Objectives
Ready for market testing
Dare To DREAM
A series of human centered design thinking innovation techniques designed to enable creating a new program, product or campaign. It starts with defining the problem and the goal, understanding the customers wants and needs and leads to design thinking workshops with the outcome being an idea(s) that your team are bought into, and ways in which we can confidently test your idea(s) before committing $$$$.
Dare To SCHEME
The phase that makes your dream become a reality focusing on getting the approach right by seeking XFN aligned ways of working, assembling the team, the scope, the plan, the ideal partners / vendors and getting to the point where we can start building.
Dare To BUILD
Whether it’s Agile management through to launch, mentoring and coaching your project lead in the background or being involved at key milestones as a stakeholder, the options are there to ensure you have a smooth delivery.
Dare To GROW
Now you’re ready to launch you will want a killer campaign to maximise your impact and grow, this phase will develop your marketing campaign idea to achieve cut through with your audience and to then analyze your launch KPIs to recommend how to iterate and grow from here.
Note: No two projects are the same and services are to be tailored based on your needs
Thank You
Chris Rollings
Founder, Dare Together
chris@daretogether.com
Appendix
Stage Lab
Delivery Doodles series use TensorFlow.js to allow families who are spending more time at home to draw what they want to eat and order directly from Grab Food, supporting local restaurants during this difficult time. Since its successful launch in May 2020 in MY VN ID, it has scaled to JP and Mexico, a true APAC to the world
Grab / Hotpepper/ Didi�Tensorflow.js
Delivery Doodles
Hagglebot
Flipkart / India�Google Assistant
Creating an online shopping experience
that mirrors the real world for the biggest shopping event in India, Big Billion Day.
Haggle the assistant to get your prices down direct with the Flipkart site. This
helps Flipkart to achieve $1.23M rev
and contributed its first 1B event.
The project has won Cannes Lions Brand Experience and Action and Creative E-commerce award and a few other industry recognitions.
A P A C P A R T N E R I N N O V A T I O N
Beauty Buddy
Unilever / VN
Dialogflow, TF, Vision AI
Created an intelligent, assistive experience for users that improves their daily hair and skincare regimen - and as a result, improve their health, their wellness, and their daily lives.
The first of its kind in VN.
Metadata
eg weather, location
Entry Points
Repeat
Use