Monday Mind should introduce dedicated personal assistance for perspective clients and existing clients
Monday Mind must also put in place communities for its clients since some of its major competitors have such communities
A data strategy must be put in place were data analytics is used to gain insights into the behaviour of its clients and use this to gain a competitive advantage over its major competitors
An AI strategy must also be put in place to better improve the customer experience on its online platforms
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CHANNEL RELATIONSHIPS
Monday Mind must better improve on its direct channels, more precisely its web sales
Monday Mind must also improve on its indirect channels by having more brick-and-mortor footprint to cater for its clients that prefer in-person classes .
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RECOMMENDATION
At the break-even point, the total revenue equals the sum of fixed costs and variable costs. In the case of the online yoga teacher training class, the price for a 50-hour module is $995. The fixed costs for a year include a Zoom fee of $209, insurance costs of $200, Yoga Teacher Training IYA fees of $240, and domain name hosting expenses of $10, resulting in a total of $659 in fixed costs. There are no variable costs associated with the online yoga teacher training class. Therefore, to reach the break-even point, approximately 2 customers are needed (calculated as $995 divided by $659, which is approximately 1.5 customers). This means that Camille requires two individual students to enroll in the 50-hour module in order to make a profit.