Event Catering Houston

Suzy Roberman

Executive Summary

Event Catering Houston is a themed based catering company providing services to corporate businesses and large events in the Houston area. With their themed music and set up options they help create special office memories boosting morale in your company. Currently they operate all over Houston. Their best marketing strategy to date is their email blasts. Their website provides answers to questions and visually shows the consumer all the options they have. Currently they have opportunities with SEO, consumer engagement, open rates, and owned content. By adding blogs, newsletter, LinkedIn, Instagram, and Facebook they can boost not only their content but also brand awareness and loyalty.

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Overall Target

Sell catering to larger groups/corporate events

Increase Client Base % (new bookings)

Create relationships by increasing brand loyalty, awareness, and knowledge

Goals

Website User Increase by 10% by EOY

Be Awarded Best Houston Catering Service 2024

Gain 1K Followers on Insta & 300 Connections on LinkedIn by EOY

New 500 Sign Ups by EOY

Current Content

Owned Content

• Website and emails are the only owned content currently.
• Adding a blog or newsletter would allow another form of owned content

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Website

• Not in alignment with target audience, outdated, too busy, no spokes (no socials attached), not mobile friendly
• SEO
• Only high on search when exact name is typed in
• Super low into second round of organic searches for other searches (corporate event catering in houston texas, corporate catering houston texas)
• Keywords to improve
• Corporate Catering
• Corporate Event Catering
• Corporate Catering in (zip codes most popular)
• Add spokes & reason to obtain email

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Emails

• While there is a large email base more relevancy, targeting strategies, and emotional call to action headers would be beneficial.
• Open rates range from 15-42% which is avg/above avg
• Best open rates include the word “introducing”
• Click rates range from 0%-1.4% which is below average
• Target goal is between 2-5%

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Blogs

Adding blogs allows more engagement on the website. Blogs can provide information for clients

Newsletters

Monthly/weekly newsletters are a good way to stay in contact with customers keeping the audience engaged.

LinkedIn

LinkedIn is a valuable platform to connect businesses to other businesses. Utilizing reach to decision makers is a direct way to create awareness and drive profits.

Instagram/Facebook

Insta/FB is a great way to show off events and work we have created. From food trays, behind the scenes work, to serving the events these contents would provide value and ensight to customers searching for answers about us.

Content Gap

Analysis

Spokes To Add:

Social Media: Linked In, Insta, FB

Email: Newsletter

Key Words:

• Corporate Catering
• Corporate Event Catering
• Corporate Catering in (Zip Codes)
• Employee/Tenant Socials
• Monday-Friday large catering
• Themed Event Catering
• Themed Catering

Headlines:

• Why you should hire the best corporate catering in houston (article going over benefits)
• This summer’s best themes for corporate catering events in Houston (blog post reviewing top themes)
• Fall favorites catering menu items (blog post or social post with slides)
• Become the office hero (newsletter)
• How to pick the best menu item for your corporate holiday work party (blog post)
• The best fall themed corporate office events (social post or blog post)

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Socials:

Blogs/

Newsletter:

• Event of the week
• Polls on best set up
• Videos that can also be embedded in website of food trays, set ups, behind the scenes, ask me anything

• Flavor Fridays
• Monthly Theme Spotlight
• Meet the team
• Tips on how to set up event
• Behind the scenes (timelapse of creating fruit trays)
• Employee spotlight based off reviews

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Q&A ?s:

• Do we have dietary substitutes?
• What does delivery staff do?
• What feature is most important in catering?
• Are tips included in price?
• How far in advance should we book?
• What is your cancellation policy?
• How long does set up/take down take?

Hashtags:

#caternig #food #foodie #foodporn #corporatecateirng #cateringservice #instafood #events #corporateevents #delicious #yummy #delivery #themedevents #workhero

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Google Index Keywords

• Punch
• Theme Options
• Refreshing Paletas
• Orange Juice
• Breakfast Tacos
• Southwest Salad
• Nacho Bar
• Cole Slaw
• Potato Salad
• Mini Quiche
• Pasta Salad
• Slider Burger
• Club Wrap
• Spooky Mix
• Chicken Satay
• Caramel Apples

Fall in love with our latest fall menu items! This month we bring the office fun with our churro and popcorn bar options! Call us today for a quote for your next office party! #caternig #food #foodie #foodporn #corporatecateirng #cateringservice #instafood

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The end of summer is hre and before we say goodbye to the memorites we want to celebrate yall’s favorite theme catering options!

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Do you smell that? The fresh scent of Autumn air with a side of churros.. Count us in! We are ready to bring the the fall fun to your next work event!

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