Final Exam

ANOM NYUNDA

Social Entrepreneurship

Group 3:

​

Dhini Inassa 29117135

Faldy Reizandy 29117141

Febrian R. Putra 29117054

Shellyna Julia 29117167

Yulia Nur Hasanah 29117116

General Description

Pilot Project : SMAN 22 Bandung

Actors : Student, Parents, Teacher

IDEA MAPPING

• Group Motivation: To provide a Sundanese art and cultural learning experience for youth that is fun and different from usual.
• Need: The method of learning Sundanese culture is not boring and to increase their interest to Sundanese art and culture.
• Capacity: Have high creativity and technology and have high curiosity.

Ide Generation :

• Give informal education about Sundanese arts and culture for the student in urban areas with fun, creative, and educative programs.
• ”Art Bound” working with the community of Sundanese arts and culture to improve students knowledge and experiences of Sundanese art and culture in urban area.

MISSION MAPPING

• Opportunity: According to BPS (2018), Bandung has 222.489 population at the age of 15-19 years old
• People: 5 person who have similar interests and willing to collaborate in a team
• Resources: Access to the school, community of Sundanese culture, have a place to do the activities, have a humanist, have a skill of business, ITB students

Mission: Providing experience in Sundanese cultural learning through different methods than usual, by inviting Sundanese cultural and artistic communities and combining traditional Sundanese culture and current culture.

OUR PROGRAM

OUR PROGRAM

ANOM NYUNDA : NGALUHUNG JATI DIRI SUNDA

Anom Nyunda means that younger people (youth) that study Sundanese culture & arts, with the hope to apply them in daily life

Ngaluhung Jati Diri Sunda, it means that “to conserve and to worship the Sundanese culture, value & arts in daily life”

​

Conduct in two days program

The participants will not only learn and experience about Sundanese's Culture but also art and the value itself such as mores, language, manners, etc.

​

Every participants should pay the ArtBound Program, and the fee of the program will be use for pay the coach, and the rest will be donated for program development, such as maintained of the instrument, and book of Sundaneses.

​

Day 1 : The program has six area including music, dance, theater, painting, literature, pencak silat. the participants will be separate in different group, and will be rotated in each tenant. All the participants will be evaluated after they experienced all the tenant.

They also need to implemented the value of Sundaneses.

​

Day 2: All the participants will perform based on their best point. The ticket will be sell to the audience who will be watch their performance.

ACTIVITIES

Value of Sundanese

• Friendly, Polite (someah hade ka semah)
• Cageur (Healthy), Bageur (Kind/Good), Bener (Right Manner), Pinter (Clever), Singer (Introspective)
• Silih asah silih asih, silih asuh (teach each other, love each other, nurture each other)

Papahare/ Papadangan 

Traditional clothes

Foods

Language

• Basa lemes (to parents/older people)
• Basa sedeng (to friends)
• Basa kasar (to animals)

ACTIVITIES

Jaipongan

Angklung

Sajak Sunda

Pencak Silat

Child Games “Jajangkungan/Egrang”

Sundanese Theater

Make wayang dolls from bamboo

Wayang Golek

Degung

Rampak Gendang

Mural

Aksara Sunda

ACTIVITIES

BUSINESS MODEL

Business Model Canvas for PowerPoint

Youth

Parents

High school

Government (impact)

Social media

Flyer

Website

Campaign

Event

Report

Direct contact

Training

Packaging program

Special price

Campaign

Report

Seminar and Workshop

Training

Event

Donation

Government funding

Office

Transportation

Homestay

Music instrument

Library

Knowledge

Team

Support Network

Funding

Marketing Communication

Training

Proposal development

Proposal distribution

Presentation

Report development

Sundanese art and culture community in Bandung (CCL, Saung Udjo, Padepokan Mayang Sunda, Komunitas Hong, etc.)

Proposal Development

Training

Marketing

Join event

Operational

create more creative and fun learning about Sundanese arts and culture, and adapting back the values for youth to give experience, increase their awareness, and implement them to daily life.

HATUR NUHUN !