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FoodRabbit

The Recipe App for Tomorrow

Julya Kinahan

Mollie Drinkwater

Randall Fowler

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WELCOME

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PROBLEM

Have you spent way too much time trying to input ingredients into a recipe app?

Have you ever found yourself using a recipe app and still unable to find the right recipe?

People are searching for a modernized and versatile recipe app but none of them have been able to perfect the trade.

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SOLUTION

A recipe app where users can explore smarter recipe searches, input ingredients quickly, and more!

SAVE MONEY

when cooking

HAVE

FUN

with your ingredients

EAT DELICIOUSLY

at home

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Introducing FoodRabbit

FoodRabbit will revolutionize the cooking sector of the mobile app industry!

FoodRabbit

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FoodRabbit

Advantages

  • Ingredient Scanners
  • Dynamic Searches
  • Substitutions
  • Socialization
  • Shopping
  • Countless Videos
  • Games
  • Adult and Kid Friendly

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MARKET

Our Target Market is Adults between the age of 25 to 54 years old.

  • The objective is to aim for young adults and settle for all adults.
  • 54% of people who use our competitor’s apps are between this age.
  • Most of these same users are female and or have attended college.

COVID- 19 Pandemic pushes people inside.

  • Most consumers are beginning to realize the need to cook at home.
  • Increase of 54% of consumers are reported cooking more and 46% reported baking more.
  • 75% of consumers are becoming more confident in the kitchen and 51% said they will continue to cook more after the pandemic ends.

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BUSINESS MODEL

FoodRabbit will be FREE to download! Users will have multiple membership options within the app:

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Regular

  • Banner ads and video ads will generate revenue
  • Access to dynamic recipe searches, games, discussion boards, competitions, and more!
  • 48-hour Premium Free Trial

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Premium

  • For $1.99/mo users get everything Ad-Free users get plus access to live cooking classes, the SuperChef competition (where users can win over $1,000 in prizes), and early release content

Ad-Free

  • A flat fee of $4.99 will remove all banner and video ads from the app
  • Plus, everything a Regular membership offers

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Revenues

How will we make money?

  • Free Mobile Apps make up 98% of all mobile app revenues.
  • Apps, Social Media, Restaurants, and Services provide a good source of Revenue through Advertising.
  • Premium Account Memberships might not be guaranteed from most users, but it will still add to the app’s Revenue.
  • Shopping List purchases can add a service tax to in-app purchases for grocery delivery.

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COMPETITION

AllRecipes

A food-focused online social networking service that allows members to rate, review, and share recipes.

Tasty

An app made by Buzzfeed and is known for its food videos. The app contains more than 3,000 tested recipes with diverse dietary options.

Yummly

A mobile app and website that provides recipes based off of individual’s tastes. Along with digital recipes, it has a shopping list and one-hour delivery.

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INVESTMENT

  • Coding - $25,000
  • App Design - $20,000
  • Advertising - $30,000
  • Maintenance and Customer Support - $25,000

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WHAT WE ARE ASKING

$100,000

With this investment, you will have:

  • 5% ownership of FoodRabbit
  • Borrowed money returned in 2 years with 1.5% interest rate annually

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OUR TEAM

MOLLIE DRINKWATER

JULYA KINAHAN

RANDALL FOWLER

FoodRabbit Cofounder and App Designer

FoodRabbit Cofounder and Marketing Manager

FoodRabbit Cofounder and Software Developer

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Thank You!

FoodRabbit

Us at FoodRabbit hope you enjoyed our presentation!