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Research Quest�Data Detective Edition

Chapter 3: Marketing Research & Analysis Games

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The 6 steps of Marketing Research are mixed up! What is the Correct Chronological Order?

Level 1:

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The Government Report

You download a population census report from the General Authority for Statistics (GASTAT) to estimate market size in Riyadh.

What type of data is this?

Level 2:

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The Supermarket Spy

A researcher stands in the aisle of a Danube Supermarket, taking notes on how long customers hold a jar of peanut butter before buying it.

Which research approach is this?

Level 3:

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The Deep Dive

Almarai invites 8 mothers to a room to discuss their feelings about a new yogurt flavor for toddlers. A moderator guides the discussion.

What is this method called?

Level 4:

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The Airport Survey

To determine the average income of all Saudi citizens, a researcher only surveys travelers in the VIP Lounge at King Khalid International Airport.

What is the problem here?

Level 5:

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The Ultimate Question

If 70% of your customers are Promoters and 20% are Detractors, what is your NPS?

Formula: % Promoters - % Detractors

NPS

Net Promoter Score

Level 6:

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Social Listening

During Saudi National Day, a brand uses AI to scan millions of tweets to see if people feel "Happy," "Excited," or "Angry" about their campaign.

What is this analysis called?

Level 7:

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Research Complete!

You've mastered the 6-step process, identified data sources, and calculated key metrics.

Insight Unlocked.