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Allrecipes Marketing & Content Strategy FY16

June 23-24

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Core Marketing &

Content Strategy

We will provide home cooks with unparalleled, real-time inspiration and solutions via engaging and relevant content to create the number one food-focused social network in the world.

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Pillars of Marketing & Content FY16

Leverage content to support our

revenue initiatives

5

Build engagement with social

interactions and conversations

4

Deepen loyalty

3

Grow our audience

2

Provide optimum content to the right

person at the right time

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