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Welcome & intro

Speakers

Challenges

Clay

Double Denim

Key features

Q&A

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AGENDA

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Speakers

Yash Tekriwal

HEAD OF EDUCATION �& PARTNERSHIPS,

CLAY

Victor Wu

SENIOR PRODUCT MANAGER, TYPEFORM

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Liz Babinski

TECHNICAL COMMUNITY ADVOCATE,

TYPEFORM

Rob Brooks

FOUNDER & JEANIUS MARKETER,

DOUBLE DENIM MARKETING

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CHALLENGES

POWERING YOUR �B2B CUSTOMER ACQUISITION WORKFLOWS

Faster conversion

On-brand

Quality leads

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The challenge

INTRODUCTION

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�* Source: Hubspot�** Source: Salesforce

*** Source: Forbest

  1. Obtaining customer data as fast as possible with as minimal of an ask on the customer.
  2. Acquiring customers at low-cost but with tangible data.
  3. Feeling confident about every marketing effort and time placed.

50%

19%

73%

Businesses that say they struggle to understand their customers’ needs.*

Businesses say that 19% of their budget is used in advertising spend, the highest line item in their budget. **

Business that say they aren’t confident that their marketing activities are bringing them the right customers in the right way. ***

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Meet Clay

Yash Tekriwal: �Head of Education & Partnerships

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CLAY

Clay fully automated manual research.

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Go from idea to execution in 30 minutes instead of 30 days with Clay, and scale your revenue without scaling headcount.

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Quick Response Time

Customization

Creativity

Clay’s Challenges

CLAY

Potential clients expect a response within 5 minutes of submitting a form. Clay sends this data to their CRM to automatically email a response to inquiries.

To provide specific information related to their response date, Clay uses scoring/interactive engagements as a lead magnet to provide customized emails based on respondent’s data.

And to make it even more unique, Clay uses the data from typeform to send a custom meme directly to the customer’s LinkedIn.

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POWERING YOUR �B2B CUSTOMER ACQUISITION WORKFLOWS

WALKTHROUGH

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Tips for your form based on Clay’s solution

BEST PRACTICES

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  1. Brand your form so it creates a cohesive experience!
  2. Logic jumps are your friend.
  3. Integrate, integrate, integrate!
  4. Personalize the follow-up data.

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Meet Double Denim Marketing

Rob Brooks:

Founder & Jeanius Marketer

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Double Denim Marketing is a B2B marketing company specialising in customer acquisition.

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They use a combination of sophisticated inbound digital campaigns alongside totally unique direct mail campaigns to generate new, long-term accounts for their customers.

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Cost per conversion

Lead Qualification

Flexibility

Double Denim Marketing’s Challenges

Double Denim’s clients expect a high conversion rate for each form implemented. Typeform out-converts any other forms tested.

The faster their clients are able to respond to inquiries, the more likely they are to becoming paying customers. Typeform allows them to effectively qualify and distribute leads.

Because of the variety of Double Denim’s clients, they need a form tool that can adapt to each client’s needs. Typeform allows them to built calculators, estimators, and quizzes.

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WALKTHROUGH

POWERING YOUR B2B CUSTOMER ACQUISITION WORKFLOWS

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25%

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Conversion rate after switching from static forms to Typeforms (previously 10%)

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B2B

$4.4m

Revenue generated from Typeforms

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2500

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Leads generated from Typeforms

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Best practices for video

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Tips for your form based on Double Denim’s solution

BEST PRACTICES

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  1. Qualify your leads!
  2. Remove static forms when possible.
  3. Customize the experience for each form based on your target audience.
  4. Get creative and have fun!

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KEY FEATURES

POWERING YOUR B2B CUSTOMER ACQUISITION WORKFLOWS

Data enrichment

Logic

Integrations

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POWERING YOUR B2B CUSTOMER ACQUISITION WORKFLOWS

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Logic Jumps

Partial Responses�Data Enrichment

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POWERING YOUR B2B CUSTOMER ACQUISITION WORKFLOWS

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Logic Jumps

Partial Responses�Data Enrichment

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POWERING YOUR B2B CUSTOMER ACQUISITION WORKFLOWS

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Logic Jumps

Partial Responses�Data Enrichment

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Q&A

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Next steps

TAKEAWAYS

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  1. Get the guide
  2. Join the community discussion
  3. Get your typeform tuned!

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UP

NEXT

BEST PRACTICES �FOR COLLECTING �& ANALYZING FEEDBACK

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CREATING DYNAMIC �& PERSONALIZED EVENT �EXPERIENCES

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