Digital Toolkit
2022
This toolkit has been designed so that you can easily share your enthusiasm online.
We are so grateful for your amplification during #BeKind21 and beyond.
Let’s get started!
About #BeKind21
Born This Way Foundation launched #BeKind21, a movement and annual program, in 2018 to invite participants to practice an act of kindness for themselves and others each day from September 1st to September 21st to build kinder, connected communities that foster mental wellness.
/ WHAT WE DO
Our team shares a kindness resource kit with helpful tips and links, sends an email series to participants with daily doses of inspiration, and hosts virtual + community events with special guest speakers.
/ HOW IT WORKS
Step 1: Pledge to #BeKind21 using the link
Step 2: Share your acts of kindness each day on social media, using #BeKind21
Step 3: Keep up your acts of kindness all year round!
/ HOW YOU CAN HELP
Share #BeKind21 with
your communities and
networks. We’d love your
help in getting as many
people to take the pledge
as possible by September 21st.
HANDLES + HASHTAGS
Cynthia Germanotta, Co-Founder + President
Twitter: @momgerm
Instagram: @momgerm
Facebook: @CynthiaGermanotta
Maya Smith, Executive Director
Twitter: @MEnista
Instagram: @MayaBTWF
Born This Way Foundation
Twitter: @btwfoundation
Instagram: @btwfoundation
TikTok: @btwfoundation
Facebook: @BornThisWayFoundation
Lady Gaga, Co-Founder
Twitter: @LadyGaga
Instagram: @LadyGaga
Facebook: @LadyGaga
Use the links, hashtag, and handles below to help you share about #BeKind21 with your online community!
SAMPLE SOCIAL MEDIA POSTS
Kindness is action. Join @btwfoundation’s #BeKind21 by pledging to do one act of kindness a day for 21 days this September! 💞 Learn more and sign up: bornthisway.foundation/bekind21
How do you show kindness? We want to know! 🤗 Join @btwfoundation’s #BeKind21 to do one intentional act of kindness a day from September 1st to 21st! Sign up at bornthisway.foundation/bekind21
Whether you’re signing a petition, donating, educating, or doing any other act of kindness. Pledge to build kinder communities that foster mental wellness by joining #BeKind21: bornthisway.foundation/bekind21
Join @btwfoundation’s #BeKind21 and do something kind for your mind, body, or community every day from September 1st to 21st! bornthisway.foundation/bekind21
Self care isn’t a treat, but an everyday affirmation of kindness. This September, @btwfoundation is helping us get in the habit of care with #BeKind21 - and we hope you can pencil it in! 📝 Go to bornthisway.foundation/bekind21
Use the adaptable posts below to help you share about #BeKind21 with your online community!
SAMPLE SOCIAL MEDIA POSTS
Kindness is advocating for a world in which Black Lives Matter. Join us and help build a world where all are respected + included through @btwfoundation’s #BeKind21 bornthisway.foundation/bekind21!
Join @btwfoundation’s #BeKind21 and pledge to do one kind act a day from September 1st to 21st at bornthisway.foundation/bekind21 💗
Self-care is an essential act of kindness! 🥰 Pledge to #BeKind21 and do an intentional act of kindness, loving + caring for yourself + others, through @btwfoundation’s kindness movement here: bornthisway.foundation/bekind21
Kindness is celebrating and commemorating Pride! 🏳️🌈💕 Sign up to join @btwfoundation’s #BeKind21 and tell us how you’re creating a kinder, braver and demanding respect for ALL at bornthisway.foundation/bekind21
Kindness is taking time to breathe. Join @btwfoundation to forge kinder spaces online and offline through #BeKind21. Sign up today at bornthisway.foundation/bekind21
Did you know being kind includes taking care of your own mental wellness? 🧠💜 Pledge to show up in kindness for yourself and others through #BeKind21 at bornthisway.foundation/bekind21
Use the adaptable posts below to help you share about #BeKind21 with your online community!
SAMPLE SOCIAL MEDIA POSTS
Kick off the school year by taking @btwfoundation’s #BeKind21 pledge to do something kind for yourself + others every day for 21 days this September: bornthisway.foundation/bekind21 💕
Tell us: How do you take time to be kind? 📝 This September, we’re joining @btwfoundation’s #BeKind21 to pencil in some kindness - and we hope you do too! Go to bornthisway.foundation/bekind21
Want help creating kinder classrooms? 🎒💛 You and your class can commit to one intentional act of kindness each day from September 1st to 21st through #BeKind21 bornthisway.foundation/bekind21
This year and always, the world needs your kindness! 🌏💓 Take @btwfoundation’s #BeKind21 pledge and commit to one intentional act of kindness for yourself + others every day for 21 days this September at bornthisway.foundation/bekind21
As @LadyGaga says, “just be kind. The act itself is free, and it’s priceless.” 💖 Join @btwfoundation’s #BeKind21, doing an intentional act of kindness each day from September 1st to 21st! Sign up at bornthisway.foundation/bekind21
Use the adaptable posts below to help you share about #BeKind21 with your online community!
DOWNLOADABLE GRAPHICS
Click the linked graphics below to download the file for online posting and printing.
Instagram Story Size
Facebook Sized
Square Sized (Facebook, Instagram, Twitter)
Instagram Portrait Sized
DOWNLOADABLE GRAPHICS
INSTAGRAM STORY GRAPHICS
CALENDAR GRAPHIC
Click the linked graphics below to download the file for online posting and printing.
ADDITIONAL WAYS TO SUPPORT
Here are a few additional ways you can help spread the word about #BeKind21:
ZOOM BACKGROUND
Click the linked graphic below to download the generic #BeKind21 Zoom background! Want to add your own organization/school logo? Email joshua@bornthisway.foundation with your organization/school name +
high res logo!
ONE PAGER