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Panel Discussion to Support Real-Life Hero of Hotel Rwanda, Paul Rusesabagina

POST-EVENT COMMUNICATIONS REPORT

APRIL 21, 2022

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Summary

  • Event held April 13, 2022 at 11 am EDT
  • Promotion occurred April 8 – 18, 2022 across email, web and social media
  • Email bounce, unsubscribe, open and click through rates (CTR) for this event were better than RFKHR’s overall average email bounce, unsubscribe, open and click through rates
  • The total users, new users, sessions, bounce rate, pages per session and average session duration per user were lower for the event landing page than RFKHR’s overall average total users, new users, sessions, bounce rate, pages per session and average session duration per user for rfkhumanrights.org
  • RFKHR secured 529 new audience members and social media impressions and engagement for this event were better than RFKHR’s overall average social media impressions and engagement
  • RFKHR secured 12 media mentions that were shared 221 times and reached more than 28.3 million readers

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Email

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Website

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Social Media

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Public Relations

Results (Top 3)

  1. https://abcnews.go.com/International/wireStory/activists-urge-release-hotel-rwanda-hero-rusesabagina-84076332
  2. https://apnews.com/article/paul-kagame-rusesabagina-africa-uganda-rwanda-c72a34306f4ae7624269068b27d748b2
  3. https://headtopics.com/us/hollywood-gets-involved-as-paul-rusesabagina-s-health-worsens-according-to-family-25604886

12 media mentions

221 shares

28.3 million readers