1 of 11

Kidar

“Safety is not a gadget, but a state of mind” -Eleanor Everet

2 of 11

Problem

Are parents concerned about whether their children are safe when out of sight?

OF COURSE!

​

“Every 40 seconds a child goes missing.” -FBI

3 of 11

The (S)quad

Brittany

Nez

Taequiana

Haley

Miguel

Padilla

Michelle

Contreras

Civil Engineering

​

Computer Science

Aerospace Engineering

Mechanical Engineering

4 of 11

Solution - Hardware

  • Accurate GPS
  • Auto-sleep function to save battery life
  • Bisphenol A (BPA)-free
  • Customizable

5 of 11

Solution - Software

6 of 11

Customer

Development

7 of 11

Competitive Analysis - Hardware

Features

Kidar

Amber Alert

FiLIP

Trax

Auto-Sleep function

✓

X

X

✓

Non-toxic materials

✓

X

X

X

Discreet

✓

X

✓

✓

8 of 11

Competitive Analysis - Software

Features

Kidar

Amber Alert

FiLIP

Trax

Color Coded

✓

X

X

✓

Customizable Boundaries

✓

X

X

✓

Overall Price

$135

+ $15/month

$125

+ $15-18/month

$149.99

+ $10 - 30/month

$249

+ $5/month

9 of 11

Beachhead Market

​

Sylvia

  • working parent of three
  • who commutes back and forth.
  • Parent of three
    • Kevin (3), Caleb (8), Annie (5)

​

​

10 of 11

Business Model

  • Internet Retail
  • Typical Sale
    • Trigger experience
    • Youtube Ad
    • Online Purchase
    • Continued Customer Relationship

​

11 of 11

Join Us

  • Mentorship
  • Networking
  • Funding

​