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PARTNER OUTREACH INTRO

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POP-UP FESTIVAL, hosted by [Brand]

About

A community festival for a better future.

From October 19 - 23, local artists, innovators, and community leaders gather to spark ideas and explore new, more sustainable ways of living together, better.

From free food and music to fun, hands-on workshops, all-day activities, talks, and more, �the event serves as a platform for individuals �and families in and around [City] to connect, celebrate, and get inspired. Pop-Up Festival is �free and open to all.

�We invite you be be a part of our program.

The Program

Over five days, members of our surrounding communities present a mix of cultural programming alongside all-day activities and local food trucks. Here’s how to contribute.

Music

Day & night performances �by beloved local Artists

Food�A fleet of food trucks�featuring local chefs

Activities�Always-on interactive installations to engage visitors

4 Showcases�Daily showcase of innovative organizations

8 Workshops�1hr workshops throughout�the day to learn and create

2 Talks / Panels�Weekly panels on the art �of living together, better

Event Details

Wednesday, October 19 –�Sunday, October 23, 2022�11am to 7pm��Venue�Address

Capacity: 3,500 people over 5 days

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POP-UP FESTIVAL, hosted by [Brand]

Schedule

Your Participation

Once confirming your interest in being part of Pop-Up Festival, we’ll work together to plan what you’ll do.

We aim to design a program that’s inclusive and thoughtful, and we hope to create an environment that feels celebratory and inspiring.

You’ll receive a fee for your participation, and budget for materials needed to bring your program to life. Whether you’re presenting a workshop, performance, panel talk, or showcase of your organization’s work, this is just the start – we’re excited to keep collaborating!

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CREATIVE BRIEFS�& COMMS TOOLKIT

Performance | �Workshop | �Showcase | �Talk

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Music Performance Brief

  • Appearance fee
  • Tech rider and transport stipend
  • Exposure via event promotion
  • Collaborate with brand and inform future programming and initiatives
  • Connect with local communities and inspire creativity

Benefits

  • A pre-production call with our team
  • Use of your name and likeness in promotional materials
  • Participation in content capture and availability for media opportunities
  • Rehearsal and/or sound check, if required
  • Press photo and short bio
  • Promotion on social channels

  • Concerts
  • Sound System & DJ Sets
  • Community Radio Pop-Up

Your Role

The music program at Pop-Up Festival presents day and night performances by celebrated local artists. In joining us on our stage, you’ll help create a celebratory, inclusive environment where locals come together to hear music they love, or to discover something new.

Date: Oct. 19 - 23

Time: 12 - 6 PM

Duration: 45m - 1hr

What We’ll Need

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Workshop Brief

  • Fee for your participation
  • Budget for materials
  • Exposure via press and event promotion
  • Collaborate with [Brand] and inform future programming and initiatives
  • Connect with locals and promote more sustainable ways of living together

Benefits

  • Program development and planning with our team
  • Use of your name and likeness in promotional materials
  • Participation in content capture and availability for media opportunities
  • Press photo and short bio or ‘About’ text for your organization
  • Promotion on socials and email newsletter

  • Introduce your org and relationship to our festival.
  • Lead participants through a hands-on activity, providing support and encouragement as needed.
  • Share information or materials on ways to get involved or continue learning.

Your Role

Design and lead an interactive workshop that engages diverse audiences and sparks ideas around ways to live better, together. With our support, you’ll secure necessary materials and collaborators to bring your workshop to life. Your program should be accessible to all ages and abilities. Capacity is 24 participants.

Date: Oct. 19 - 23

Time: 12 - 6 PM

Duration: 1 hour

What We’ll Need

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Showcase Brief

  • Fee for your participation
  • Budget for materials
  • Exposure via press and event promotion
  • Collaborate with [Brand] and inform future programming and initiatives
  • Connect with locals and inspire more sustainable ways of living together

Benefits

  • Program development and planning with our team
  • Use of your organization’s name and likeness in promotional materials
  • Participation in content capture and availability for media opportunities
  • Press photo and short bio or ‘About’ text
  • Promotion on socials and email newsletter

  • Represent your organization on-site for one full day.
  • Engage in dialogue with visitors about your work.
  • Provide takeaways or activity prompts that relate to your mission and are appropriate for all ages.

Your Role

Showcases at Pop-Up Festival are an opportunity for local vendors and organizations to share how they’re working to better their communities. You’ll set up and staff an informational booth that educates festival attendees about your work in a fun, engaging way – and inspire others to get involved in their own communities.

Date: Oct. 19 - 23

Time: 12 - 6 PM

Duration: Full day

What We’ll Need

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Talk Brief

  • Fee for participation
  • Budget for materials
  • Exposure via press and event promotion
  • Collaborate with [Brand] and inform future programming and initiatives
  • Connect with locals and influential thinkers around

Benefits

  • An introductory call with our team
  • Use of your name and likeness in promotional materials
  • Participation in content capture and availability for media opportunities
  • Press photo and short bio
  • Promotion on socials and email newsletter

  • Our host welcomes attendees, and introduces topic and featured speakers.
  • Our host facilitates the conversation, prompting responses and discussion from speakers.
  • We invite community members to ask questions or share thoughts, with the aim of sparking ongoing dialogue.

Your Role

Talks at Pop-Up Festival are an opportunity to explore big questions around how we live together, better. Conversations are guided by a host, and feature at least two local thought leaders with diverse perspectives on our topic. You’ll contribute to a lively, open discussion, sharing insight, expertise, and ideas for how individuals can build a more sustainable future.

Date: Oct. 19 - 23

Time: 12 - 6 PM

Duration: 1 hour

What We’ll Need

How It Works

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PRE-EVENT

Facebook / Instagram Feed + Story / Twitter

  • Post to your social accounts by [DATE].
  • Include a link to the event registration page.

Email/Newsletter

  • Share event info in an email newsletter to your community by [DATE].
  • Include a link to the event registration page.

Flier

  • Optional: distribute promo flyers at your organization or relevant partners.

Sample Copy

Join us at Pop-Up Festival, a community festival for a better future, from October 19 to 23. From 11 am to 7 pm in {venue, city], we’ll be hosting [a performance/ talk/ workshop/ showcase] on [day & time]. Swipe to RSVP - link in our bio!

Spread the Word!

Comms Toolkit

PROMOTION

Your program will be highlighted in event listings and promotional communications.

Banner Ads

Flyer

Event Website

Visual assets will be shared with you via email by [Date].

We’ll develop custom social assets to announce your participation. Here’s how to promote the event on your channels, and encourage your community to join us.