Maker’s Mark: Maker’s Hour Camper Experience

_PG 1

ACTIVATION OVERVIEW (Request Form):

The Maker’s Hour camper transforms into a mobile pop-up bar for consumers to sample Maker’s Mark in an outdoor atmosphere and inspires them to treat themselves with an elevated cocktail experience.

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Camper dimensions:

• 8’ L x 10’ W with full 8’ of bar space
• No power, water or other hookups required
• Equipped with QuikTap system for draft cocktails

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Flexible footprint that can show up at:

• Off-Premise wet/dry sampling (e.g. store parking lots)
• On-Premise outdoor spaces
• Private events or businesses (non-premise)
• Public space or business (e.g. permitted location in shopping mall)
• Events & Festivals (e.g. food, spirits, sports, concerts)

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ADD-ON OPPORTUNITIES:

• Snacks and small bites from local restaurants
• Premium branded giveaways
• Branded backwall photo booth

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ACTIVATION MATERIALS:

PROMOTIONAL INFORMATION:

• Primary brand focus: Maker’s Mark (primary), Maker’s 46 (secondary/Q3 focus)
• Drink strategy: Gold Rush (primary), Paper Plane and Kentucky Buck (secondary)
• Promotional Team: 2 samplers**

• A-frame signage
• Table tents
• Stanchions
• Sampling cups
• Cocktail napkins
• Sampler wardrobe
• Premium garnishes
• Bar tools
• Tables w/ stools & umbrellas*
• Pop-up banner/tent/table*
• Localized signage*

*indicates optional elements

**Contingent upon activation size and type.

Maker’s Mark: Maker’s Hour Camper Experience

_PG 2